Chapter 158 Yidiandian Marketing Method

  The next morning, Jiang Qin's alarm clock woke Zhou Chao up, and a shout quietly awakened his sleeping soul. The

  winter quilt is warm and soft, making people not want to get up, even Jiang Qin is the same. You

  are already a boss, but you still have to go to bed and get up early. Is this fair?

  He gritted his teeth and climbed out of bed with great willpower. After washing up, he called the three guys in the dormitory one by one and asked them if they were interested in having breakfast.

  "No need, brother Jiang, I have already booked breakfast on the group purchase last night." Zhou Chao looked proud.

  Ren Ziqiang said something in English: "me too."

  "..."

  "Okay, technology changes life."

  Jiang Qin left the dormitory alone and went to the cafeteria to have a simple breakfast. When he came out, the morning delivery of the group purchase had already begun. A

  large number of little yellow hats entered the campus in the bright sunshine, walking between the buildings, delivering goods and checking goods.

  Thanks to the countdown marketing last night, there were quite a lot of orders in the morning. Almost every tricycle was fully loaded with goods. According to a rough calculation, this wave of orders accounted for 70% of the whole day yesterday. After the

  delivery was completed, the little yellow hats quickly dispersed. The bright yellow hats disappeared in the blink of an eye. They came and went quickly, as if nothing had happened. However

  , the lovely coins had already been exchanged in the first round.

  Jiang Qin stood on the road of the college and watched for a long time. He turned around and went to the entrepreneurship base until the last little yellow hat disappeared from his sight.

  "Boss, good morning."

  "Good morning, have you eaten?"

  "Yes."

  "Great, a day's plan begins in the morning. Hurry up and work. I can't wait to make money!"

  Jiang Qin smiled and sat back in the boss chair. He was a little silly for a while, and then went out to wash his face, which completely swept away the sleepiness in the winter.

  Then he asked Lu Xuemei to put down the work in her hands and make a banner for the homepage of the group buying to report the sales of the first day of the group buying to all teachers and students in the school.

  This kind of data presentation is actually a wonderful advertising marketing.

  Because compared with flashy words, accurate numbers are more likely to gain the trust of the audience.

  You write marketing soft articles to the sky, but the final purchase volume still depends on past sales data.

  The most popular data marketing that Jiang Qin has seen is Xiangpiaopiao, which sells 700 million cups a year, which can circle the earth. The red can of herbal tea in the later period also imitated it a little, and it produced very good results.

  "Warmly celebrate the successful launch of the first day of group buying, and the number of orders has exceeded 5,000!!"

  "Is there a zero missing?" Jiang Qin said silently behind Lu Xuemei.

  "?"

  Lu Xuemei turned her head and flicked her ponytail: "I didn't write less, this is the data Sunai gave me, I compared it, and not a single one is wrong."

  Jiang Qin stared at the computer screen for a long time, and finally coughed: "Change a few words, add a zero to the number, change the order quantity of 5,000 to the sales volume of 50,000, how exciting." "

  Ah? Isn't that cheating?"

  Jiang Qin crossed his arms and said softly: "A bottle of Coke counts as an order, a pack of instant noodles counts as an order, a pair of slippers counts as an order, and the other one also counts as an order. Add it all together, there must be at least 50,000 sales volume. It's not cheating, I just used a little marketing technique to blur the sales volume and order quantity."

  Lu Xuemei pouted: "Boss, the road you have walked is full of pits. If you don't get rich, who will?" "

  Damn your sarcasm is so cute, I can't help but want to deduct your salary when I hear it."

  "Ah? No, I refuse!" Lu Xuemei changed five thousand to fifty thousand with a click.

  Jiang Qin sat down at the table next to her: "Have you ever seen the instant noodle commercial? Such a big piece of beef fell into the bowl, but when you opened the package, you couldn't even see a hair of beef."

  "Ah, this..."

  "Xuemei, you should go and audit an advertising course if you have nothing to do. In fact, the real purpose of advertising is not to convey the truth, but to increase sales. Don't confuse the two concepts."

  Lu Xuemei nodded thoughtfully, then quickly made the banner, sent it to Sunai, and replaced it on the homepage of the group buying website.

  At the same time, Dong Wenhao's order-sharing activity officially started.

  To put it bluntly, it is a call for people who bought things on the group buying yesterday to upload pictures if they have the conditions, and share their experience if they don't.

  On the one hand, it is to attract more unregistered users.

  On the other hand, it is also to adjust the next optimization direction through the user's experience.

  "Boss, the enthusiasm of those who post their orders is not high."

  "Try giving them a few titles. Those who post a lot of orders will be given the title of group buying expert. Those who post more orders will be given the title of group buying rich second generation. Those who post even more orders will be given the title of group buying rich dad!"

  "Will it work?"

  "It will definitely work for some people."

  Sunai and the technical team had already made a reputation value system and issued many titles, which were just right for use.

  Then, a user named Pingpingwuqi Cao Shaoye shouted in the forum, "I'm rich, I'll do it first," and opened several posts to share their orders.

  With his post as the starter, the special page for group buying orders became active all of a sudden.

  Jiang Qin exclaimed after reading it, thinking that Pingpingwuqi Cao Da V really came here when he smelled the smell, and his influence was simply awesome.

  He stretched his waist, turned around and sat back in the boss chair, looking at Professor Yan at the opposite table.   

  Professor Yan came over early in the morning to take advantage of the popularity. He has been reading the newspaper silently, without much presence.

  "Professor, what kind of tea do you drink?"

  "Maojian."

  "Maojian is green tea, right? Green tea is good, it can reduce internal heat. I've been busy these two days and I'm a little irritated."

  Jiang Qin picked up the teapot, refilled Professor Yan's cup, and also got himself a cup.

  Winter is dry and thirsty, so a cup of tea is just right to reduce internal heat.

  Professor Yan also picked up the teacup at this time, and observed Jiang Qin while drinking tea, his eyes narrowed tightly.

  He had always thought that Jiang Qin and Ye Ziqing were the same type of people. They

  dared to think and act, and were full of drive. Except for the difference in gender, they were quite similar in many ways, so he had an extra liking for Jiang Qin's project, helped him solve the office problem, and wrote a letter of introduction for him.

  But now it seems that this initial impression was wrong.

  When Ziqing made decisions, his expression was serious, he said what he meant, and he acted vigorously. He looked very professional, but in fact, he took many things for granted and was completely out of touch with reality.

  Jiang Qin, on the other hand, was smiling and seemed a bit exaggerated, but every decision had its deep inner meaning. When

  you do something, can you explain why you do it? The difference between "clear" and "not clear" is really huge. If

  you can explain the reason clearly, it means that the development of this matter is still firmly in your hands, without any deviation.

  But if you can't explain it clearly, it means that even you can't find the direction.

  When a leader can't find the exact direction and only wants to take one step at a time, the fate of the flock can be imagined.

  Before coming here to take advantage of the popularity, Professor Yan occasionally came to 208 for a few laps and felt that Jiang Qin's team had a high execution efficiency and any strategic task could be accurately hit the target. It was really Jiang Qin's luck.

  But after he settled in 208 and saw Jiang Qin's various arrangements, he realized that this high-efficiency execution was just an auxiliary, and the core of the entire team and project has always been Jiang Qin's precise decision-making.

  With the dormitory aunt as the post station, the region as a whole, and the first snowfall, this set of plans is really watertight.

  I heard that Jiang Qin also considered the situation of no orders on the first day, and still gave the delivery staff enough wages, so that they would have to run in vain even if there were no orders. Is it a coincidence that the time is right,

  the place is right, and the people are right?

  No, it was brought together by others. But

  if you really want to make it together, you must have the vision to see through the world

  . If Ye Ziqing had one-third of Jiang Qin's, no, even one-fourth, I think Jiuhui Group Buying would not have lost so badly.

  "The gap is too big..."

  Professor Yan sighed silently and turned his attention back to the newspaper. It was

  eleven o'clock in the morning, and the cold wind was strong outside the window

  . No one in 208 wanted to go out for dinner, so after a simple discussion, they collectively experienced the group delivery service.

  Jiang Qin ordered a golden soup beef, and also ordered the same for Professor Yan. The sound of gulping continued in the office, which sounded unusually cheerful.

  Looking around, everyone's little face was flushed, and some people even sweated while eating.

  Jiang Qin had been drifting in Shenzhen in his previous life, working alone and renting a house alone. He was tired of loneliness, so he liked the atmosphere of eating together, which made him feel particularly good.

  "After this marketing peak is over, we can put the whole large electric cooker in Room 207. It would be nice to have hot pot in the office frequently."

  Professor Yan's face darkened: "Public equipment is not allowed to be used for personal purposes!"

  Jiang Qin was choked: "This is just a suggestion, professor. Also, are you a fan of oil sauce or sauce sauce?" "

  This... sauce sauce."

  "Lanlan, remember that Professor Yan likes to eat sauce sauce. When we eat hot pot in Room 207 in a few days, prepare the best sauce sauce for the professor!"

  Professor Yan: "..."

  Jiang Qin turned his head again: "Professor, can you eat spicy food?"

  "No, it will make you get angry."

  "Lanlan, remember this again. When you buy a pot, you must buy a shuangyang pot. The professor doesn't eat spicy food, so prepare the most tender pot base for him!"

  Wei Lanlan nodded immediately: "Okay, boss, I've put it in the memorandum!"

  Professor Yan was silent for a while and then coughed: "After all, I am the director of the entrepreneurship base. Jiang Qin, you'd better restrain yourself."

  Jiang Qin smiled and turned to look at Dong Wenhao: "Old Dong, I remember you have a very good secret sauce dish. Last time, Wen Jinrui cried because of it?"

  Professor Yan's throat moved: "..."

  "Boss, our old Dong's secret sauce dish is amazing and delicious." "

  Professor, Dong's secret sauce dish, don't you want to try it?"

  Professor Yan did not agree, but did not refuse. He just raised the newspaper and continued to read silently.