The Sentinel

Chapter: A Deal for the Media Crown

Negotiating a deal is like playing chess. You have to calculate each and every move, know what move you'll play three times into the future, know what your opponent is trying to do and try to outsmart him all at the same time.

Or at least, that's what I keep telling myself as my car finally pulls up in front of my destination.

Before I continue, let me tell you my… actual thoughts on negotiating a deal.

Negotiating a deal is like weaving a story. You have to lie your ass off and tell the person on the other side of the table what they want to hear. You have to make them see value in you. Enough value to give up something of their own.

That's what all negotiations come down to. Who can spin the most interesting stories or web of lies to add value to themself?

So, where were we?

Oh, yeah. The Sentinel. One of New York's most influential media companies.