Chapter 71: "How Google Works"

The third category, "Chinese people abroad," is also the most commercially valuable category.

There can be many specific selling points for this category because the audience for these influencers is limitless.

Both Chinese people and foreigners can watch them.

For Chinese audiences, these influencers have no language barriers or cultural barriers, making them naturally more likely to attract fans than the other two categories.

There are also endless types of content, including parenting, law, knowledge sharing, food, exploring, travel, lifestyle, sports, and art, all of which can be done.

And there have been successful examples in all these different subcategories.

For the successful ones, they can even edit a video into two languages and reach both domestic and overseas audiences.

Chan plans to start with "foreigners in foreign countries" and then find opportunities to enter the other two categories.

He can sign verified influencers from his past life's market or hire someone to write scripts and create content.

Both hands must be grasped, and both must be strong.

Of course, his future development direction will still revolve around the United States and China, with no consideration for other countries for now.

The reason for pushing Cao Yuanyuan to recruit people quickly is to get the MCN company up and running quickly.

If the cooperation with Thalia doesn't go smoothly, Chan also has his own Plan B.

When Eris opened the door with a frown, Chan was smiling at him with a bottle of wine in hand.

"Mr. Eris, to thank you for the good news you brought me, I brought a bottle of wine for you."

Chan's expression was very serious as he spoke, even shaking the bottle.

He bought this bottle downstairs for twelve dollars, and he didn't even know its name.

The value of the gift didn't matter; as long as it wasn't ugly, it was fine.

The purpose of giving a gift is to express gratitude, and the value is just an addition.

If someone who receives your gift will look down on you, there are only two reasons.

Either they don't respect you as much as you think, or you gave them kimchi as a gift.

In the case of the former, you need to reconsider the prospects of cooperation, and in the latter case, most people wouldn't do that.

"You're too polite, Chan. We're friends."

Listening to Chan's courtesy, the West Coast dream-chaser barely squeezed out a stiff smile.

His mood today was indeed not very good; he lost a bet.

"Come in, let's talk inside."

This studio was just Eris's temporary "base," the house was rented, and not much was put inside.

Chan noticed this last time he came.

He judged that it was determined by the West Coast dream-chaser's business.

Eris helps various candidates with their affairs, often staying in one place for a few months.

"Mr. Eris, I really like the United States, and I like sincere people like you.

The first time I met you, I thought you would look down on me, but you didn't have any prejudice because of my identity; instead, you were so sincere.

Compared to your tolerance and sincerity, my understanding of you seems biased."

Before sitting down, Chan began to praise.

For people he wasn't very familiar with, he wouldn't praise their hobbies; praising hobbies too much would be too stuck on specific events.

Praising specific events too much would inevitably lead to making mistakes.

Chan's move was a self-exposure of his shortcomings, showing weakness to his opponent.

First, he said he misunderstood you, but you are still good; then, he self-deprecatingly admits his mistake.

What's more outrageous is that he mentioned "sincerity" three times in three sentences, repeatedly implying.

Under this rhetoric, as long as the other party has the willingness to cooperate, they will follow the logic in the words and chat with you.

It seems weak but actually seizes the initiative.

Language is not like text; there are no chat records, and ninety-nine percent of people don't notice the routines in the words or realize the implications.

Of course, this operation also has risks, depending on the target used and evaluating the situation, status, etc., of both sides in the cooperation.

Eris obviously had a high level of awareness. He felt very comfortable with Chan's words, but he wouldn't give up any benefits for a few words.

He was a thorough interest animal.

Without directly answering Chan, the West Coast dream-chaser replied.

"You sit first, I have something to do, wait for me for a moment."

He did have something to do, and he really didn't want to be directly suppressed by Chan.

"Of course, you're busy."

Chan wasn't discouraged at all; this soft nail was simply too normal.

Casually picking up a book from the table, Chan started to read it.

"How Google Works"

By Eric Schmidt, recommended by Larry Page.

"Chan, sorry, hahaha, do you like this book?"

Half an hour later, Eris finally sat down opposite Chan, surprised to find that Chan was actually reading an English book with great interest.

"Of course, Google can be considered a great company from any angle.

This book, unlike other traditional management books, specifically analyzes many details of corporate management in the logic of Internet companies.

Every entrepreneur should take a look and understand Google's management thinking; many of their practices have high practical value."

Obviously, Eris didn't expect a homeless person to have such insight.

He fell silent for two seconds, realizing that his understanding of this book seemed to be not as good as Chan's.

This West Coast agent was already a junior big shot; he didn't want to be surpassed by a wanderer like this.

After a little contemplation, Eris asked a question to test Chan again.

"This book has many small chapters; which part of the content do you like the most?

Or, which part of the content do you think is the most valuable?"

Was this a test for me?

Chan wasn't flustered at all; he had read this book by the head of Google several times before starting his business in his previous life and discussed many cases and ideas with other friends.

Eris's question was like opening the book!

But he needed to think of the most appropriate answer.

"Mr. Eris, if you ask like this, I must emphasize that every chapter of this book is valuable.

Of course, different people may have different preferences. For me, I would prefer 'Prayers Will Not Fade with Repetition.'

You see, it's right here."

As he spoke, Chan flipped the book to the page where this chapter was located.

Eris leaned forward, took the book from Chan's hand, and quickly scanned it.

He hadn't read this chapter before; it was Chan who said it.

"Even at Google, an idea or thing needs to be emphasized dozens of times before employees truly pay attention to it.

Sir, have you ever thought about the reason for this?"

Eris subconsciously stroked his beard, pondering his answer.

"Is it because work is passive, and employees lack the initiative to act?"

Shaking his head with a smile, Chan denied Eris's answer.

"Google is too big. The work or things that employees are asked to do don't directly affect their interests.

It's different from anti-abortion. Everyone lives in the United States, and anti-abortion directly affects the future of the United States, affecting everyone's interests.

So, even if I only said it once, so many people immediately agreed."

Eris was almost forty years old; he had experienced so many things and overcome so many difficulties, he was no longer a shallow young man.

This West Coast agent showed Chan's intention.

He didn't answer directly but lit a cigar.

The room fell silent.