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World's Number One DivingWu Minxia won five gold medals, one silver medal and one bronze medal, surpassing Fu Mingxia, Guo Jingjing and other famous athletes to become the first person in the Olympic diving event. In her 18 years of national team career, she had participated in the "three world diving competitions--Olympic Games, Diving World Cup, and World Championship" for 20 consecutive times and won a total of 29 world championships. Wang Zongyuan became the first athlete in the history of the World Championship to win three diving gold medals in a single session. Wu Minxia could be regarded as the world's number one divers in terms of the number of Olympic medals and the accumulated number of world champions, and Wang Zongyuan was the first in terms of the number of gold medals won in a single World Championship. While watching the Olympics, you can also read the wonderful novels related to the Olympics!
Internet celebrity 40 square meters tavern backgroundThe following are some of the background factors for the rise of the 40-square-meter tavern:
** 1. Business environment and market potential **
1. ** Attracting Profits **
- Generally, the profit of food and beverage was 8% - 10%, while the profit of alcohol could reach 50% - 70%. Wine was one of the main products sold in the tavern, and its profit margin was relatively large, which attracted many investors. For example, although a 40-square-meter tavern was not big, if it was run properly, the sales of alcohol could bring considerable profits.
2. ** Industry growth trend **
- The total revenue of China's pub industry increased from about 84.4 billion yuan in 2015 to about 117.9 billion yuan in 2019, with a compound growth rate of 8.7%. It is estimated to increase to 183.9 billion yuan in 2025. At the end of 2021, the number of taverns in China reached 38,000, with a year-on-year growth of 8.57%. This growth trend made the opening of a 40-square-meter tavern one of the trends. Even if the space was limited, it could still get a share of the overall industry growth environment.
3. ** Promotion of night economy **
- The domestic night-time economic development level grew rapidly, and the annual scale was expected to exceed 40 trillion yuan in 2022. Night food and beverage consumption accounted for 40% of the all-day food and beverage consumption. In the night economy, the bar industry was second only to the pure food and beverage industry. The 40-square-meter tavern, as a kind of night-time consumption place, could benefit from the tide of the night economy and satisfy the consumption needs of people at night, especially the "slightly tipsy economy" needs of young people.
** 2. Consumption demand and consumer groups **
1. ** Change in consumer demand **
- In the new era, the food and beverage needs of young people had evolved from "full" to "good". They no longer pursued drunkenness, but rather, they fell in love with being slightly tipsy. The 40-square-meter tavern could provide such a place to satisfy the needs of tipsy people. Its small scale might create a more warm and comfortable atmosphere.
2. ** Expansion of consumer groups **
- The consumer portrait expanded from young and middle-aged men to white-collar workers and college students. A 40-square-meter tavern could be positioned as a place to meet the needs of specific consumer groups, such as a tavern for surrounding college students or young professionals. Its smaller space could more accurately meet the social and consumption needs of these specific groups.
** 3. Brand Operation and Marketing **
1. ** Brand Promotion and Expansion **
- Brand operations such as opening a second card and doing integration could strengthen the brand's genes. For a 40-square-meter tavern, it could be a secondary brand of a large-scale restaurant brand, attracting customers with the popularity of the original brand. For example, some well-known food and beverage brands launched a 40-square-meter tavern. They not only took advantage of the brand's advantages, but also explored new business models and customer groups.
2. ** Consumption Scenarios Integration **
- The consumption scene gradually expanded from a single business banquet. The 40-square-meter tavern could create a variety of consumption scenarios, such as friends gathering, leisure and relaxation, etc., to adapt to different consumption needs and create a rich consumption experience in a limited space.
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