Academic book publicationAcademic book publishing was the process of publishing the research results, project reports, and academic papers of various academic researchers in the form of books. It had a certain authority, high academic value and social value, and was of great significance to promote academic exchanges and prosperity of academic development.
There were three main publishing methods:
1. ** Book published at public expense **: Only when the book has the potential to become a bestseller and has a good market prospect will the publishing house actively cooperate with the author, bear the cost of the book, and pay the author's royalties or commissions.
2. ** Cooperate to publish books **: For those books whose market prospects are uncertain. The publishing house was not willing to bear the cost and risk of publishing the book alone. They would communicate with the author to share the cost. The proportion of both parties would be decided by both parties.
3. ** Self-funded publishing **: The costs of the book number, editing, publishing, printing, distribution, and a series of publishing links are all funded by the author or investor (unit). The sales task is also resolved by the author himself. For example, works that had reached the publishing level and had publishing value but were unwilling to be published by the publishing party, but the author requested to publish them; works of good quality and expected good distribution market, but the author or cultural company thought that self-funded publishing was cost-effective and could be published by themselves; there were also cases where it was for the evaluation of professional titles or the publication of personal memorial anthology with a small print run.
The basic process of publishing was as follows:
1. ** Selection of topics **: Whether it's a good draft or a good topic, you must first make a topic selection form, which includes the author's introduction, content introduction, word count, picture count, genre, selling point extraction, reader confirmation, market analysis, comparison of similar books, and other basic information.
2. ** Sign a contract **: After the topic is selected, the editor and author will sign a contract according to the agreement.
3. ** Proofreading work **: After the editor reads the manuscript, he will find the market selling point according to the content judgment, and let the author make adjustments to the text, such as deleting the content, adjusting the text direction, adjusting the table of contents, and so on.
4. ** Typography **: The editor will send the document to the typographer to negotiate the layout, font size, character spacing, page, and book eyebrows. The content must be smooth, the accuracy of the punctuations, the style design, the layout, the content logic, and other aspects of the quality. The error rate must be controlled below 0.001%.
5. ** Submit by the publishing house **: During the project establishment period, the application form submitted by the editor to the publishing house is different from the planning topic selection form. After determining which publishing house to cooperate with, it needs to be filled in according to the format of the publishing house's topic selection, and then the publishing house will review whether it is suitable for publication.
6. ** Cover Creation **: During the review and application period of the publishing house, the editor has to make the cover copy, including the main title, sub-title, cover slogan, back cover copy, front and back cover copy, etc., and communicate the design style with the designer, provide reference books, etc.
7. ** Obtain book number, etc. **: Obtain the wholesale book number and VIP data of the publishing house. This is equivalent to the book's "ID card" and is an important indicator of the book's compliance.
8. ** Text Release **: The editor will check the printed pages of the manuscript, check the table of contents, page number, book head, page format, etc. After confirming that there is no error, he will make a film file and send it to the film company. The film company will send the film to the editor. The editor will check the paper page by page to ensure that there is no error.
9. ** Print Work **: fill in the pre-press handover form, determine the printed sheet, print count, waist seal, color type, process, paper, etc. These factors determine the size, size, thickness, and cost of the book. After signing by all parties, the sample was sent to the printing house to start printing. The cover and the film were usually printed by different printing houses.
10. ** Post-marketing **: After the original website and media marketing ends, if the situation permits, follow-up marketing will be carried out. The entire publishing process usually took three to six months. If there were problems or delays in the middle, the cycle would be extended.
In the entire publishing process, agency publishing was the main form of academic publication. The author would hand over the work to the agency publishing company, and the agent would apply for the book number from the publishing house, and carry out editing, proofreading, layout design, film release, printing, binding, and other work. After the book was published, it would be arranged for distribution or directly handed over to the author. For self-funded publishing, the review fee, book number fee, layout design fee, and printing fee had to be borne by the author. The book number fee was relatively high. For example, when the print volume was not long, the overall cost would also change with the market.
Celebrities write their own papersThere were many situations where celebrities wrote their own theses.
On the one hand, from Yang Mi's thesis incident, her thesis was published in the " Communication Window " column of the China Radio and Television Academy. It focused more on the sharing of experience within the industry and professional exchanges. The content was the experience of her role, which belonged to the type of personal perception and experience summary. This meant that the thesis written by celebrities might not be the result of rigorous academic research in the traditional sense. Moreover, celebrities faced many challenges when writing papers. They were not professional scholars and lacked rigorous academic training. Their research methods and logical reasoning skills needed to be improved. Their identities limited in-depth academic research and made it difficult to obtain sufficient academic resources and time. Their academic achievements were also prone to excessive public attention, over-interpretation and amplification, and they were under great pressure.
On the other hand, many celebrities dabbled in the academic field with different motives. Some were to improve their image to obtain more resources, some were to share their experiences and give back to society, and some were to satisfy the public's expectations of their comprehensive strength. Although there were limitations to a celebrity writing a thesis, there were also positive meanings. For example, celebrities participating in academic research could also promote academic and entertainment industry-related topics to a certain extent.
In general, celebrities writing their own theses was a cross-border attempt outside of their own acting career. This attempt had complex performance and significance under the influence of academic, public attention, and their own development needs.
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