What kind of jobs are similar to a product manager?A program manager or a product owner could be considered similar to a product manager. Program managers oversee multiple related projects, and a product owner is responsible for defining the product's vision and priorities. They all need to manage stakeholders, drive innovation, and ensure the success of the product or program.
What is the real life of a Taobao product photographer like?The real life of a Taobao product photographer had the following characteristics:
** 1. Work content **
1. ** Heavy filming tasks **
- Since each Taobao seller usually had a large number of products, and each product might have different colors, the number of photos that needed to be taken was large, possibly reaching tens of thousands. This meant that the photographer had to shoot efficiently among many products. He could not miss anything or do useless repetitive work. He had to carefully observe the products to ensure that the photos that the customers wanted to see were taken.
2. ** Diverse shooting requirements **
- ** Backgrounds **: Make sure that the background is clean and tidy. The colors cannot be too complicated. You can use a cardboard or a clean wall as the background.
- ** Lighting **: It requires sufficient light to accurately express the appearance, texture, and characteristics of the product. Two or more photography lamps are often used to meet the lighting requirements.
- ** Picture effects **: The picture must be clear and reasonably laid out. There must also be room for post-editing. The picture must be taken from multiple angles to provide more choices.
3. ** Shooting Techniques **
- In terms of shooting angle, it was generally more commonly used between 15° and 45°. The most commonly used angle was 45° between 30° and 45°. This angle could take into account the side and part of the front of the product. For the shape of the picture, you should consider the square quadrants of the e-commerce platform with a ratio of 1:1. When shooting, you can leave some space up and down for post-processing. Newcomers should avoid shooting non-mainstream "irregular shapes". You can try common composition methods such as diagonal composition method, three-point line composition method, tic-a-square composition method, etc. In terms of accessories for the main picture, they had to choose and arrange them well. They couldn't be messy and couldn't cover the products. If there were no good ideas for the main picture layout, they could learn from their peers and combine them with the product features and creativity. For the same multi-color and size products, it can be used as an attached picture.
4. ** Post-production related **
- Taobao product photography, in addition to pre-production, could not be separated from post-production. The photographer may need to adjust the light intensity, such as correcting the exposure, contrast, and curve effects to deal with the possible "underexposed" or "overexposed" problems during the shooting; compress the image size, adjust the width and height of the image to the appropriate size; correct the shape of the image, especially when shooting food and other situations where the edges are easy to be missing or deformed; repair defects such as dirty spots, fingerprints, scratches, etc.; Changing the background color, usually e-commerce photography requires the background to be white. You may need to use the Magic Wand or Pen Tool to change the background.
** 2. Work intensity and pace of life **
1. ** High-intensity work **
- In order to meet the needs of Taobao's product shooting, they might face a large workload. For example, some photographers needed to work day and night in order to get a big order. For example, they needed to learn beauty advertisements at night and shoot product samples during the day. They constantly went through the process of negation, affirmation, and negation.
2. ** Sacrifice rest and leisure time **
- In order to rush work, some Taobao product photographers were still busy in the studio in the early hours of the morning. Even if they had to go to work at dawn, they could only take a short break in the studio and give up the common leisure and entertainment activities of their peers, such as disco dancing, playing Mobile Legends, and so on. They invested a lot of time in editing films, writing drafts, and other work.
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PhotographerThe photography shop guide played an important role in the photography process.
In the children's photo studio, the children's photography guide was responsible for attracting and guiding the children, making them make movements and expressions that matched their physiological and psychological characteristics. They could be seen as the elegant name of the photography assistant in the children's photo studio. They were also known as guide aunties, guides, etc. They needed to assist the photographer to record the most realistic images of the children and serve the customers together. It wasn't easy to do this job well because the commercial photo studio was a service industry, so it required the mentor to have certain professional qualities, including technical qualities (teasing skills and service skills) and moral qualities (standard appearance, elegant language tone, and good work attitude). The specific aspects were love for children, caring for customers, diligent work, flexibility, ability to observe the details, understanding the photographer, and efficient work. The working environment was divided into a spiritual environment (influenced by the child's innocence, freedom, happiness, kindness, etc.) and a material environment (in line with the child's comfort level, such as in the shed, park, or home, etc.). The work had the triple nature of service, communication, and assistance. For example, in the job description of a photography assistant (mentor) in a photography studio in Ordos, the mentor was responsible for assisting customers in selecting clothes for shooting, designing styles for babies according to the clothes, teasing the baby's emotions and ensuring safety, assisting the photographer in changing the background and props, cleaning and disinfecting the studio and costume props, arranging the scene props, etc., and must be responsible, eager to learn, hard-working, amiable, etc. Those with experience in photography and kindergarten teachers were preferred.
In pet photography, when taking photos of shy or afraid animals, the guide also needed to mobilize the pet's emotions and cooperate with the photographer to take photos. Sometimes, it was necessary to take many photos to get a usable photo.
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PhotographerPhotographers were people who were interested in photography. They had a wide range of subjects, such as young girls, street scenes, architecture, community activities, regional events, tourism, and life.
In terms of equipment, the single-lens reflex camera had a large sensor, good image quality, a large body, a shoulder screen, and multiple wheels, which could match multiple lenses, making it suitable for photography gods. The micro-single portable camera was fashionable and small, with a disassembled lens and optical and electronic viewfinders, which was popular among girls. The telephoto camera/card machine was portable and small, with a "fool" operation. The lens could not be disassembled but the zoom was huge, making it suitable for special enthusiasts. Mobile phones (such as Android phones such as Huawei) had a professional mode, which could adjust the aperture, shutter, sensitivity, and other parameters, suitable for beginners to practice.
In terms of shooting mode, the A/V (Aperture priority mode) was suitable for taking portraits with blurred backgrounds; the TV/S (Shutter priority mode) was suitable for capturing moving objects; the P (Automatic Program Mode) was too simple and not recommended for beginners; and the M (Full Manual Mode) was suitable for photographers with a certain foundation in photography under special lighting conditions.
In terms of focusing mode, single autofocus was suitable for shooting still life, portraits, and scenery; continuous autofocus was suitable for shooting moving objects; intelligent autofocus was suitable for shooting objects in uncertain states (such as babies and pets); pure manual focus was used when autofocus failed, such as shooting the subject was too small or too close, the light was too dark, and the moving object was in special circumstances.
In addition, photography hobbies were not necessarily related to the shooting tools used. Even if they used a mobile phone, they could still take good photos. Of course, most photography enthusiasts would also have a camera. Moreover, there was no need to pursue the best and most expensive for the lens. Its main function was to protect the lens.
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The difference between product manager and product engineerThe product manager was mainly responsible for the planning and management of the product. He was the person who served the end user and was responsible for the entire life cycle of the product. This included determining what products to develop, choosing technologies and business models based on user needs, promoting product development organizations, coordinating research and development, marketing, operations, and other work according to the product life cycle, determining and organizing the implementation of product strategies, as well as collecting, analyzing, and landing requirements, project tracking, and launching, data tracking, and training business personnel, assisting operations, sales, customer service, and so on.
On the other hand, product engineers were more focused on the technical aspects of the product. They mainly designed, developed, tested, and optimized the technical architecture and function realization of the product based on the product features and functional requirements planned by the product manager, using professional engineering knowledge to ensure the technical feasibility, stability, and efficiency of the product.
In general, the product manager was more inclined to plan the product direction from a macro perspective, manage the product cycle, and coordinate the work of multiple departments. The product engineer was more focused on the technical development and implementation of the product.
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Who was the photographer in The Photographer of Mauthausen: True Story?There may not be a widely known name for the photographer in this story. However, what matters is that this person was an inmate at Mauthausen. They were among those who endured the horror of the camp. Their act of photographing was an act of defiance. They took on the role of a recorder of the Nazis' crimes, in spite of the great danger to themselves.
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2024-11-07 11:51
product promotionA product promotion was a process of promoting product sales through a series of marketing activities and strategies. Some information related to product promotion. First of all, product marketing can include functional marketing, value marketing, and cognitive marketing (document 1). Secondly, developing a marketing plan was an important step in product marketing, including setting marketing goals, visiting customer routes, and key points for marketing negotiations (document 2). In addition, successful product marketing requires a good attitude, basic knowledge and skills, and strong execution (documents 3 and 4). At the same time, in-depth understanding of product knowledge is also the foundation of effective sales. It can help salespeople provide the right answers and solutions when talking to customers (document 5). Finally, the steps of building trust, connecting, and eliminating concerns are also key to successful marketing (documents 7 and 10).
In summary, product promotion required a marketing plan, a good attitude, basic knowledge and skills, and steps such as building trust and meeting customer needs. Through these strategies and activities, the sales effect of the product could be improved.
product designThe product design was a series of technical work from the formulation of the new product design mission to the design of the product sample. The work included the formulation of the product design task book and the implementation of the project requirements in the task book, covering the product's performance, structure, specifications, type, material, internal and external quality, life, reliability, use conditions, technical and economic indicators that should be achieved, etc.
The product design should meet the following requirements:
1. The products should be advanced and of high quality to meet the needs of users.
2. so that that manufacture and the user can obtain bet economic benefits.
3. From a practical point of view, the resources, production, and living standards should be taken into account to make a suitable design.
4. Increase the level of serialization, unitization, and standards of products.
The main types of product design included self-design of new products, imitation of external samples, external drawing design, and improvement design of old products.
In the process of product design, a common trap was to pursue the scientific nature of the design too much. This might cause the designer to pursue the perfection of the business or operation, the accuracy of the data, and ignore the human thinking of the user's use scenario. When the actual application scenario did not match the design, it was easy to complain about the user and ignore the design itself.
The product design also needed to selectively highlight the user's visual center of gravity according to its own functional characteristics and weaken its own shortcomings.
The product design major was a four-year undergraduate course in an ordinary university in China. It was awarded a bachelor's degree in art. This major mainly studies the basic knowledge and skills of art, design, computer technology, etc., and carries out industrial design, appearance design, structural design, modeling design, and interaction design. After graduation, you can engage in product development design, display design, and other work.
The main courses of the product design major in the university included History of Arts and Crafts, History of Industrial Design, Hand-painted Design, Color Communication, product structure design, product modeling design, product innovation design, product modeling material technology, product sematic design, and computer aided design. Some universities also had specialized courses such as fashion design and furniture design. The employment direction includes the development and application of Internet platform products in Internet companies or other enterprises, product design and development, model making, technology development and application in enterprises and institutions.
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