Thoughts on commercial advertisement photographyCommercial advertisement photography was an important medium in commercial activities. Here are some thoughts about commercial photography:
** 1. Commercial aspects **
1. ** Closely linked to business goals **
- The core of commercial advertising photography was to serve commercial purposes. The entire process started from accepting the client's commission. First, they had to conduct market and product analysis and research. Then, they had to plan and determine the advertising strategy, creativity, and copywriting. Then, they had to create photography. Finally, they had to find a medium to publish and investigate the promotion effect. In this process, photography was the key to achieving the goals of commercial advertising, such as product promotion, brand image building, and so on.
- Photographs needed to accurately convey business information to attract target customers, promote sales, or increase brand awareness. More than 95% of the advertisements used photography, which was enough to show the irreplaceable role of photography in commercial advertisements, and it had occupied more than 80% of the print media advertisements.
2. ** Reflects investment and return considerations **
- From a business point of view, just like the investment strategy in a business investment, it was necessary to understand the market situation to reduce risk and obtain returns. The investment in commercial photography also needed to consider returns. Whether it was equipment investment, labor costs (including photographers, assistants, etc.), or venue rental fees, they had to realize the value return through the effect of photography in commercial activities. For example, a successful commercial photography project could bring a lot of exposure and sales growth to the product, thus proving the rationality of the investment.
** 2. Originality and Technology **
1. The importance of creativity
- Originality was the soul of commercial photography. For example, in watch photography, creative shooting routines such as "dust flying in water/smoke/dust" could be used to create unique visual effects and make advertisements more attractive through special shooting techniques such as spreading dust, side-lighting, capturing the dust flying effect, and post-production. This kind of creativity was not only for aesthetics, but also to highlight the characteristics of the product and resonate with the target audience, thus achieving the purpose of commercial communication.
- The creativity was also reflected in the grasp of the theme. It had to accurately reflect the times, aesthetic trends, fashion trends, etc. It could not blindly cater to the public's aesthetic psychology, but to magnify or emphasize a certain viewing point to arouse the interest and attention of the audience.
2. ** Supporting role of technology **
- Technology was a means to realize creativity. The photographer needed to master techniques such as the use of lighting (like using different lighting methods for different parts of the watch), composition skills (following the basic principles of photography, such as the picture being concise, the theme being clear, attracting the audience's attention to the subject, etc.), post-production (such as combining different parts of the watch), and so on. The skillful use of technology could transform creativity into high-quality commercial advertising photography.
** 3. Cultural and social impacts **
1. ** Reflection and Transmission of Culture **
- Commercial advertisement photography had a cultural effect. Due to the widespread popularity of advertisements, it penetrated into all levels of society and became a part of the photography culture, reflecting the local social culture at that time. It could be the interpreter of social fashion. Whether it was the content of the advertisement or the form itself, it had an impact on social culture, and this impact was gradually becoming apparent.
- For example, the style and theme of commercial advertising photography may lead to the fashion of photography, but it is also affected by social and cultural trends.
2. ** Reflection of social responsibility **
- Commercial advertising photography also had to bear social responsibility. In commercial activities, just like how companies had to pay attention to environmental protection, consumer rights, and employee benefits, commercial advertising photography had to follow certain moral and ethical norms. For example, advertising photography should not spread false information. It should truly reflect the characteristics and advantages of the product and protect the rights and interests of consumers. In the process of creation, social influence should also be considered to avoid spreading bad values.
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Commercial advertisement photography, graphic designCommercial advertising photography and graphic design were closely related.
In the field of commercial advertising, photography was an important means of obtaining material. Through photography, one could capture real scenes, people, products, and other elements. These photography works could provide realistic and attractive images for graphic design. For example, in the production of commercial posters, high-quality product images obtained from photography could be directly used as the main elements of the design, or through post-processing and creative combination of photographic images, integrated into the graphic design work.
On the other hand, graphic design was the process of integrating, processing, and recreating photographic materials. A graphic designer can use all kinds of software, such as Photoshop, Illustrator (Mainly used to process pictures and photos, to transform and beautify existing pictures. It is widely used in the field of graphic design related to commercial advertising photography. Its advantages include accurate color matching, many effects, powerful material performance functions, etc.)(Used for creative styling, logo creation, etc., can be combined with photography materials to record the graphics in mathematical terms, the image is still clear after zooming in), InDesign (Mainly used for the layout of books, magazines, picture albums, etc. with a large number of pages. It plays a role in the design and layout of commercial advertising pamphlets.), etc. It combines photographic materials with other elements such as text, graphics, and so on. According to the needs of commercial advertisements, the layout, layout, color adjustment, and other operations are carried out to achieve the purpose of promoting products or services.
In addition, commercial photography and graphic designers also needed to work together. In terms of the design process, the overall idea needed to be clear, coordinate the design work, and specify the style, angle, color, and other requirements of the photography material to ensure that the material obtained from the photography could meet the creativity of the graphic design and the goal of the commercial advertisement.
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Rhinoceros advertisementThe advertising slogan of Rhinoceros was mainly used to promote Rhinoceros treatment products or services and attract patients to buy and use these products or services. The purpose of the advertising slogan was to highlight the advantages of the product or service, emphasizing that it could reduce the discomfort caused by sinusies and restore normal breathing. Some advertising slogans emphasized the efficacy and effectiveness of the products, such as " One pillow clear, no trace of nasal obstruction "," One pillow clear, instant clarity " and so on. There were also some advertising slogans that tried to stimulate the desire of potential consumers to improve their quality of life and health, such as " Say goodbye to sinusies and breathe smoothly!" "Restore the health of your nasal cavity and enjoy the fragrance of life again!" Wait. It should be noted that the advertising slogan is only for reference. When it is actually used, it should be adjusted according to the characteristics of the product or service.
Rhinoceros advertisementThe creation of the slogan for Rhinoceros mainly revolved around the treatment effect and advantages of the product. The advertisement emphasized that the product could relieve nasal obstruction, clear nasal mucus, reduce headaches and other symptoms, while emphasizing the safety of the product and the lack of side effects. Some advertising slogans also tried to stimulate the desire of potential consumers to improve their quality of life and health. The purpose of the Rhinoceros Slogan was to highlight the advantages of a product or service and attract consumers to buy and use the product to reduce the discomfort caused by Rhinoceros and restore normal breathing. Please note that the advertising slogan is only for reference. It should be adjusted according to the characteristics of the product or service.
Qingyuannian advertisementJoy of Life was a TV series that received a lot of attention. The advertisement placement became one of the topics that the audience paid attention to. It could be seen that Joy of Life had adopted a variety of methods in advertising, including the advertisement placement at the opening of the video platform and the advertisement placement in the drama. The feature of the video platform was that the audience needed to watch the two-minute advertisement, and the revenue of this kind of advertisement was mainly obtained by the video platform. Although this type of advertisement had a better presentation effect, the audience did not like such a long advertisement, so the conversion effect was questionable. In addition, the production cycle of advertisements was long, and the cost of promotion was also high. In addition, some netizens complained that Joy of Life2 had too many advertisements, but the plot and character creation were still recognized by the audience. In summary, advertising was a common marketing method in Joy of Life. Although some viewers were dissatisfied with the excessive advertising, the wonderful plot still attracted the attention of the audience.
No VIP, no advertisementThere were a few TV show following apps that didn't require VIPs to provide an ad-free experience. Among them, Poison Tongue Movies and Little Movies were two recommended drama tracking software. They both provided high-quality movies and TV series resources, and there were no advertisements. In addition, there were also some other drama watching software such as live TV, popular video, and everyone's American drama paradise. They could watch TV series, movies, and variety shows for free, and they could enjoy the fun of watching dramas without membership. These applications provided a huge amount of resources, allowing users to follow dramas anytime and anywhere without the interference of advertisements.
Fictional advertisementThe following are some advertising recommendations for time-travel novels: " Strange Life: Chronicle of the Republic of China ": The story of the female protagonist's rebirth and re-interpretation of the past of the Republic of China. 2. " Dream of a Shameful Flower ": The female protagonist Zhuang Zhuoyan traveled back in time to her previous life, Lin Mengtong. She managed her ancestral business well in the chaotic era and found happiness. 3. " Tang Dynasty Engineering Student ": This novel tells the story of an engineering student who traveled to the early Tang Dynasty in a humorous style. These novels are all stories about transmigration. You can read them.
Youyuanwang advertisementYouyuan.com was China's leading mobile internet platform for mass dating. It focused on providing the most convenient dating service for single men and women. Youyuan. com was founded in 2007. It was the first to propose an online dating solution that was "pre-dating". With efficient gender interaction design, it became a mobile dating platform that understood the 90s. It provides a popular marriage service for users to find a partner by integrating the multi-platform clients such as HMTL5, WAP, WEB, wechat, android, IOS, Symbian, MTK, J2me, etc. In the process of development, it used a marketing strategy of spending more than half of its revenue to buy traffic from Internet giants while advertising on traditional media such as television. However, with the development and changes of the online dating market, the current industry has shown a shrinking trend, and the network has gradually become silent.
Mincheng advertisementMin Cheng Advertising referred to Quanzhou City Min Cheng Advertising Media Co., Ltd. The company was located in Quanzhou, the starting point of the Silk Road on the sea. It integrated advertising, planning, design, production and installation. It also had rich advertising media resources, excellent advertising service system, senior advertising designers and installation teams. The company is committed to becoming the business partner of its customers with the spirit of "telling the truth in Fujian, sincere to open the gold" and the corporate culture of efficiency, innovation, professionalism and unity.
The company was looking for a full-channel advertising specialist for CCTV. The requirements were: 20 - 30 years old, with clear enunciation, fluent Mandarin and infectious voice. Fresh graduates could also apply. They had high enthusiasm for sales work, strong learning ability and excellent communication skills, tenacious personality, agile thinking, good adaptability and pressure tolerance, keen market insight, strong dedication, sense of responsibility and positive work attitude were preferred. The salary range is 2000 - 4000 yuan/month. The basic salary of the position is also 2000 - 4000 yuan/month. The social insurance type is five insurances. The commission method is sales commission. The responsibilities included being responsible for the promotion and sales of CCTV's media advertisements and search engine advertisements, collecting new customer information and communicating with them to develop new customers, effectively communicating with customers over the phone to understand their needs, looking for sales opportunities and completing sales results, maintaining the business of old customers to tap their potential, and communicating with cooperative customers regularly to establish long-term cooperative relationships.
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