The children's photography agency is doing competition event planningThe following is an example of a children's photography organization's competition event planning:
** 1. Event theme **
"Looking for the most dazzling little star" children's photography competition
** 2. Activity Purpose **
To increase the popularity and brand image of the children's photography agency, attract more potential customers, increase the interaction between customers and the agency, and at the same time provide a platform for children to show themselves.
** 3. Activity Method **
1. ** Entry and Registration **
- For all children (age range can be determined according to the actual location of the institution, such as 0 - 12 years old).
- Parents or guardians can register for the competition online (on the photography agency's official website, official Weixin Official Accounts, official Weibo, etc.) or offline (fill in the registration form at the photography agency's store). When registering, you need to submit the child's basic information (name, age, gender, etc.) and the contact information of the parent or guardian.
2. ** Shooting and submission **
- The photography agency could provide free or discounted shooting packages for participating children (for example, after successful registration, they could enjoy a 20% discount on shooting packages to attract more people to participate and experience the agency's services).
- Parents or photographers would choose the most satisfactory photo from the photos taken and submit it to the photography agency in an electronic format (such as JPG, the image must be clear, the long side must be no less than 3000 pixelation, and the size must be no less than 2M). At the same time, a short text description (no more than 100 words) would be attached to the photo, introducing the story behind the photo, the characteristics of the child, or the interesting scenes during the shooting.
3. ** Selection Method **
- Set up an expert panel (it can be composed of professional photographers from photography institutions, well-known photographers in the industry, or experts in photography related fields), and its score will account for 70% of the total score. The judging criteria included the composition of the photo, the use of light, color matching, theme performance, and the child's expressiveness.
- Online public voting (through the official website of the photography agency, Weixin Official Accounts and other platforms to open voting channels), the public voting score accounted for 30% of the total score. To ensure fairness, each WeChat account or IP address could only vote once a day.
4. ** Event schedule **
- Registration time: [specific start date] - [specific end date]. Duration: 2 - 3 weeks, so that more parents have time to arrange for their children to shoot and submit their works.
- [Duration of work display and voting: The second day after the registration ends, lasting for 2 - 3 weeks.] During this period, all the participating works would be displayed on the official website of the photography agency, Weixin Official Accounts, and other platforms for public voting.
- Review time: Within 1 - 2 days after the voting, the expert review panel will conduct a collective review and scoring.
- Announcement of the results: Within 1 - 2 days after the review, the winners will be announced on the official website of the photography agency, Weixin Official Accounts, store bulletin board, and other channels.
** 4. Awards Setting **
1. ** First prize: 1 **
- A photography package worth [X] yuan (includes multiple sets of clothing styles, multiple shooting scenes, a large number of carefully edited photos, and the creation of high-end photo albums, etc.).
- The certificate of honor could be displayed at the photography agency's store to increase the child's sense of accomplishment.
- Beautiful custom-made gifts (such as custom-made puzzles with children's photos, custom-made photo frames, etc.).
2. ** Second prize: 2 **
- A photography package worth [X] yuan (includes a certain amount of clothing styling, shooting scenes, and refined photos, as well as making a normal photo album).
- Honorary certificate.
- Gifts related to children's photography (such as cute cartoon photography props, etc.).
3. ** 3 third prize winners **
- [X] yuan worth of photography coupons (can be used to deduct the amount of the next purchase at the photography agency).
- Honorary certificate.
- Photographic accessories (such as keychains with the logo of the photography organization, postcards, etc.).
4. ** Number of merit awards (the proportion can be determined according to the number of participants, such as 10 - 20%)**
- Take a set of simple photos for free (including a small number of clothing styling and refinement photos).
- Commemorative certificate.
** 5. Promotion **
1. ** Pre-event **
- Put up large posters and display shelves in the photography agency's stores to introduce the details of the event to the customers.
- Use social media platforms (Weixin Official Accounts, Weibo, TikTok, etc.) to publish event posters, promotional videos, and event rules to attract potential customers.
- Cooperate with the surrounding kindergarten, school, children's training institutions, etc., by distributing flyers to parents, posting notices on the bulletin boards of schools or institutions, etc. to promote activities.
2. ** Mid Event **
- Regular updates of the entries on social media platforms to attract more people to vote and follow the progress of the event.
- They would share some interesting footage or stories about the participating children to increase the fun and topic of the event.
3. ** Late Stage of the Event **
- The award-winning works would be displayed on the official website of the photography agency, Weixin Official Accounts, and other platforms. The award-winning children would be interviewed or shared with stories to further enhance the influence of the event.
- Create a review video or a summary of the event and post it on social media platforms to accumulate experience and popularity for the next event.
** 6. Activity budget **
1. ** Prize cost **: The total prize cost will be calculated according to the above prize settings.
2. ** Promotion fee **: Including the cost of making posters, display racks, flyers, and other materials, as well as the promotion fee on social media platforms (such as advertising, etc.).
3. ** Other expenses **: It may involve the rental of the venue during the event (if there is an offline event), the remuneration of the judges, and other additional expenses.
** VII. Event Effect Evaluation **
1. After the event ended, the effect of the event was evaluated by analyzing the number of participants, the number of works, the number of voting participants, the number of new customer inquiries, and the turnover during the event period.
2. Collect feedback from participating parents and clients to understand their satisfaction with the event and suggestions for improvement so that future event planning can be optimized.
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