creative copywriter course

Peking University's creative writing course required the following preparations: 1. Understand the basic concepts and theories of creative writing. You can read relevant textbooks or works to understand the basic methods and techniques of creative writing and its connection with literature, film, advertising, and other fields. 2. Accumulate writing experience and material. Through reading excellent novels, essays, poems, and other literary works, as well as participating in various writing activities, one could continuously accumulate writing experience and material to improve their writing skills. 3. Practice writing skills and style. You can make a specific writing plan, write at a fixed time and quantity every day, and constantly reflect on and improve your writing skills and style to gradually form your own writing style. 4. Pay attention to the creative process and ideas of the work. The creative writing was not only about the presentation of words, but also the reflection of the author's thinking process and creative ideas. Therefore, it was necessary to pay attention to the creative process and train of thought of the work and to explore the author's creative train of thought and method. Pay attention to the latest developments and trends in creative writing. You can pay attention to the relevant media or academic institutions to understand the latest developments and trends in creative writing and adjust your learning direction and ideas in time. To prepare for the course of creative writing in Peking University, you need to understand the basic concepts and theories of creative writing, accumulate writing experience and materials, practice writing skills and styles, pay attention to the creative process and ideas of the works, and pay attention to the latest developments and trends of creative writing.

Running scripts were used in running-related scenarios to express the meaning of running, encourage, and motivate runners. Here are some examples of running copywriting: 1. Running in the wind was the beginning of loving life. 2. Fitness didn't require paperwork, only sweat. 3. Even in the darkest night, there was still the warmest blood. 4. There was no such thing as a natural running god. It was just persistence. 5. The shoes knew how much she ran, and the clothes knew how much she gained weight. 6. Weak people would cry if they were wronged, but those who ran would rather sweat. 7. When I stop, I believe that there will be someone else who will continue to run. 8. After running for one year, one would see the end, and after running for ten years, one would see infinity. 9. Running was like life. As long as you kept working hard, there would be no failure. 10. The coolest way to love life was to help others or run a marathon. These scripts could be used by runners to share their running experiences and feelings on social media or WeChat Moments, pass on positive energy, and encourage others to join the running sport.

Literature appreciation courses are usually not considered art education courses because they focus on the language, structure, and style of literary works rather than artistic techniques and expressions. Although literature appreciation courses can help students better understand literary works, they still need to take other art education courses such as music, painting, etc. to develop their artistic talents and skills.

The writing format of copywriting can vary according to different creative purposes and styles, but in general, the following are some common writing styles and rules: Title: The title should summarize the main topic of the article concisely and should echo the main content of the article. Titles should be bolded or bolded to emphasize their importance. Paragons: Paragons should be clearly divided so that readers can easily understand the structure and content of the article. Generally speaking, a paragraph should be divided into at least two parts and each part should have a topic sentence to guide the reader through the passage. 3 Sentences: Sentences should be clear, concise, and should echo the topic sentence of the paragraph. Sentences should be written with appropriate punctuations so that the reader can understand the meaning more easily. Type and size: The type and size should be suitable for the content and style of the article. Generally speaking, the text should be written in large font to better convey the message. Titles and subtitles should be in small font. 5. Paragrams and Sentences: The arrangement of the article should follow a logical order to better convey the message. Generally speaking, the main points would be introduced first, then the argument and explanation would be carried out, and finally the main conclusion would be summarized. 6. Citation: If you need to quote other sources, use the Citation Form so that readers can easily understand the meaning and source. Citations should be directly quoted from external text and surrounded by quote marks. 7. Sign and date: The last signature and date should appear at the end of the article to show the author's sincerity and commitment. The signature should include the author's name, contact details, and the date of creation.

To become a copywriter or writer, you can refer to the following steps: 1. Decide what type of copywriting or writing job you want to do, such as writing novels, essays, poems, news reports, advertising copywriting, etc. Having a clear direction would help him plan his career better. 2. Learn writing skills and knowledge. You can learn by reading books, taking writing classes, or online classes. At the same time, he also needed to constantly practice and improve his writing skills. 3. Accumulate writing experience. You can accumulate writing experience through writing practice, participating in writing competitions, or writing teams. In this process, he could learn from other writers 'writing methods and experience, and at the same time, he could improve his own writing skills. 4. Build your own brand. You can build your own brand by posting your own works on the Internet, setting up your own blog or social media accounts. In this process, he could accumulate more fans and readers to increase his popularity and influence. 5. Try different writing fields. He could improve his writing ability by writing different types of works. At the same time, he could also try different writing fields, such as writing game guides, writing travel diary, writing science fiction, etc., to continuously expand his writing field and experience.

An emotional story was a form of literature. It was used to express emotions, emotions, life perspectives, or experiences. This form had become a common way for modern people to communicate, transmit information, and exchange emotions. The emotional story resonated with the readers through the plot, character relationship, detailed description, and emotional performance, affecting the readers 'psychology and attitude towards life. It was different from news reports and other works. It did not state a certain point of view or information, but conveyed information through emotions, details, and feelings. The storytelling and emotional nature of an emotional story were its most attractive features. It could stick to the theme, be easy to understand, be realistic, and not be artificially modified. The story could be about love, friendship, family, life, and other topics. Each story was a unique emotional story.

The History of Beauty was a book on the history of Chinese aesthetics by Li Zehou. The book systematically combed the development of ancient and modern Chinese aesthetics, mainly covering four parts: Chinese art, Western art, ancient Western aesthetics, and modern Western aesthetics. According to the order of the chapters, the contents of The Journey of Beauty could be as follows: 1 Chinese Art 2 Western Art Ancient Western aesthetics Modern Western aesthetics 5 Beautiful Journey The Story of Art 7. An aesthetic experience 8 Art and Society The Journey of Beauty II Ancient Chinese Art Ancient Chinese aesthetics Philosophy in Art 13 Psychology of Beauty The Journey of Beauty III Visual Arts Literature and Art The Essence of the Esthetic Experience The Journey of Beauty IV The Future of Art The Journey of Beauty V

The Journey of Beauty was a book on the history of ancient Chinese culture written by Mr. Needham. It mainly introduced the development and evolution of ancient Chinese culture and art. The main content of this book can be summarized as follows: 1. It introduced the scientific and technological development and industrial revolution in ancient China, as well as the achievements in these aspects. The second part is about the philosophy and culture of ancient China, especially Confucianism, Taoism and Mohism, as well as their influence on ancient Chinese culture and art. It described the ancient Chinese literature and art, including poetry, prose, novels, operas, and the development and evolution of these art forms. The fourth part analyzed the ancient Chinese painting, calligraphy, sculpture and other forms of artistic expression, as well as the development and evolution of these forms of art. The History of Beauty was an important reference for understanding the development and evolution of ancient Chinese culture and art.

Writing was a key step in the production of movies, TV series, novels, and other media. It was mainly responsible for determining the theme, style, plot, characters, and other elements of the work, as well as developing detailed scripts, storyboards, and other creative documents. The copywriter needed to have a deep understanding and love of the work, as well as excellent creativity and logical thinking ability to provide important guidance and support to the director and screenwriter. In the creative process, the copywriter had to work closely with the director and screenwriter to discuss the plot and details to ensure that the work could present the best effect. In addition to the creation of the document, the copywriter was also responsible for the publicity and promotion of the work, including the development of media publicity plans, the production of promotional posters, the arrangement of actors, etc., to ensure that the work could be widely spread and paid attention to in the market.

The copywriter's main job was to edit, polish, and edit the scripts, storyboards, and script outlines of novels, movies, and television series so that they could meet the standards of the script and be filmed or performed. A copywriter needed to have a deep understanding and love of literary works, as well as good literary attainments and language skills. They needed to analyze the plot, characters, worldview, and other aspects of the work in depth. At the same time, they also needed to make fine adjustments to the use of language. The copywriter's work includes, but is not limited to: 1. Revise the script and storyboard to meet the requirements of the director and producer; 2. To improve the quality of the script and storyboard; 3. Confirm the world view, character setting, and storyline of the work to ensure that the work is attractive enough; 4. Prepare the script outline for the shooting and performance; 5. Work closely with the director, producer and other editors to ensure that the work is completed within budget and time constraints.