Introduction to the Commerce of LiteratureThe term " literature commerce " referred to the transformation of literary works into commodities and the promotion and sale of them through commercial operations. This transformation could be the adaptation of literary works into movies, television dramas, animations, games, and other forms of works. It could also be the creation of literary works into novels, poems, essays, and other forms of works.
The purpose of the literature's commerce was to increase the popularity and commercial value of the literary works, so as to bring better economic benefits to the writers. There were many ways to turn literature into a business, such as investing in movies or TV series, creating literary brands, and developing literary creation and promotion.
In the process of literature's commerce, the quality and creativity of literary works were often sacrificed. Commercial operations might affect the core and style of literary works, causing them to lose their original literary value. Therefore, we need to be cautious about the commercial literature. We need to ensure the original literary works and literary value, and at the same time pay attention to the balance between the commercial and literary.
E-Commerce Case StudyE-commerce refers to the process of trading goods through the Internet and digital technology. The following are a few e-commerce case studies:
1 Taobao: Taobao is one of the largest online shopping platforms in China, founded in 2003. It allows consumers to find various products and conduct transactions with other consumers. Taobao attracted consumers with its extensive inventory, secure payment system, and powerful search engine.
2.36Dong: 3.36Dong is one of the largest online retail companies in China, founded in 1998. It provided a variety of goods, including home appliances, digital products, clothing, household items, and food. It attracted consumers with its fast delivery system and high-quality customer service.
3 Amazon: Amazon is one of the world's largest online retail companies, founded in 1994. It offered a variety of goods, including books, electronics, household items, toys, and music. Amazon attracted consumers with its extensive merchandise library, powerful e-commerce platform, and excellent customer service.
4.Alibaba: Alibaba.com is one of the largest e-commerce companies in China, founded in 1999. It offered a variety of goods, including clothing, shoes, hats, electronics, and household items. It used its e-commerce platform, logistics, and payment system to attract consumers.
These e-commerce case studies show that successful e-commerce companies need to have a wide range of merchandise, fast delivery systems, excellent customer service, and a strong e-commerce platform.
To the door e-commerce platformDoor to Door was China's first nationwide chain shopping platform in the same city, established in 2008. The platform was a local online shopping platform, consisting of large and small stores, malls, supermarkets, and general merchandise. Through the platform, consumers could choose their favorite products and even compare them with other products. They could always find products that suited them. The door-to-door e-commerce platform delivered the goods through door-to-door express delivery and other city-wide express delivery. It tried its best to make the goods arrive at the door at the time of purchase, allowing people to enjoy a new online shopping life that was safe, fast, cash on delivery, door-to-door self-collection, pre-arranged transactions, and online transactions. The platform had the slogan," You don't have to walk to shop. You can go straight to the door." For the purpose of business, we are committed to providing effective after-sales service to consumers. At the same time, the e-commerce platform also provided high-quality services for many merchants, such as new product promotion, brand promotion, product promotion, etc., to help merchants establish a perfect online marketing system. The door e-commerce platform used a variety of self-developed Internet of Things technologies, forming an e-commerce model with "new retail, heart sharing" as its main feature. The goal of the platform was to let every excellent physical store settle down at the door. Through 10 years of stable operation, the e-commerce platform at the door had formed a comprehensive system of smart Internet of Things shopping in the same city with new equity, new retail, new finance, and new security. In the future, the e-commerce platform would be further expanded to become a big pattern of one province, one center, one city, one branch, one county, one warehouse, one town, one store, and one village.
E-commerce novel recommendationThere was a novel called " E-Commerce Across the 70s " that could be recommended. This novel told the story of a future craftsman who traveled back in time to a poor era. The protagonist discovered that the mall still existed in that era. She could exchange materials with the future through the mall, and at the same time, she could enjoy the warmth of family. This novel was written by Zi Youyou. It has been completed and can be exempted from reading on the Qushu website.
Top 10 E-Commerce RankingsThe top ten rankings of the Jade e-commerce platform were as follows:
1. Emerald House
2. China Jade Network
3. Jewel First City
4. Emerald specialty store
5. Emerald Agate Hall
6. Cuifu Hall
7. Hetian jade emerald
8. Imperial Jade
9. Shihuiyao Jade City
10. Yeyi emerald
These rankings were based on market influence and user reputation. These platforms provided a rich variety of jade products and one-stop shopping services. Customers could choose the right platform to purchase according to their needs and preferences.
Zhengding E-commerce photographyIn Zhengding, there were e-commerce photography services. For example, Mengjing Media's product shooting center mainly provided product shooting and product video shooting services. In terms of product shooting, it had a professional photography team and advanced equipment, which could provide high-quality, high-definition product pictures. In terms of product video shooting, it could provide high-quality, smooth, and vivid product videos. It could provide shooting services such as Zhengding skincare products, women's bags, jewelry, and clothes. In addition, there were also agencies that provided Taobao photography, product photography, gourmet photography, still life photography, picture album photography, and other services. The service area covered Zhengding New District and Zhengding County, including activity photography and video recording, corporate promotional film shooting, image photo art group photos, drone aerial photography, customized movie promotional film, advertisement shooting, video production, video shooting, and other photography related services.
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Zhejiang e-commerce photoIn the reference materials, there was a case of children's clothing in Huzhou Zhili that involved e-commerce photography. In this case, some of the pictures of the children's clothing store came from the market and some from the factory. The store operator asked his daughter to take pictures. His daughter could take about 10 sets every two hours during school. Although the pictures were not up to the standard of professional models, they were above average in terms of shooting and matching, which could meet the needs of the store. However, there were also some problems. For example, the main picture of the shop was blurry because the pictures downloaded from his sister's shop were compressed, which affected the business of the shop.
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E-commerce photography equipmentThere are many types of e-commerce photography equipment. The following are some common equipment:
** 1. Cameras **
1. ** Cameras suitable for high-end movies, TV series, commercials, and promotional videos **
- ** Germany's Alai ARRi**:
- ALEXA65 was often used for top-tier movies, which could only be rented and not sold; ALEXASZT was often used for movies, advertisements, etc., and the price was about 700,000 yuan; ALEXAAMira was used for TV series, online movies, etc., and the price was 260,000 yuan; ALEXAMini was used for online movies, micro-movies, etc., and the price was 250,000 yuan.
- ** America's Red**:
- Weapon was used for top-tier movies, priced at 280,000 yuan; DSC2Dragon-X6KS35 (Red Dragon) was priced at 140,000 yuan and was relatively easy to rent; scarlet-w was mainly used for digital movies, online movies, etc., priced at 100,000 yuan;Red raven was used for online movies, micro movies, etc., priced at 40,000 yuan.
- ** Japan's Sonny **:
- The F65 was a high-end movie projector with a price of 550,000 yuan; the F55 was mainly used for TV series shooting with a price of 150,000 yuan; the F5 was used for online movies and micro-movies with a price of 90,000 yuan; and the FS7 was used for regular corporate promotional videos and high-end event shooting with a price of 50,000 yuan.
- ** Matsushita **:
- It was mainly used in movies, TV series, commercials, etc., and the price was 300,000 yuan.
- Canon:
- The C100 Mark II was mainly used for shooting events and cost 30,000 yuan.
- ** Australia's Bone Muscle Marrow **:
- The BMD4.6K was a very cost-effective movie projector. It was often used for movies, promotional videos, and so on. It cost about 50,000 yuan.
2. ** Event camera (suitable for e-commerce events)**
- ** Sonia **:
- The PXW-Z280V was equipped with three 1/2-inch Exmor R <anno data-annotation-id ="0000000 - 4110 - 4440-b610-b618-b618888889b"></anno></anno></anno> with 4K 50P/60P *4:2:2, 10-bit video recording functions, etc., priced at 49,800 yuan. The PXW-Z1504K used Exmor R </anno> for better imaging performance, priced at 24,000 yuan. The HXR-NX5R had three 1/2.8-inch Exmor R </anno><anno> with multiple functions, priced at 26,500 yuan. The HXR-NX100 had a 1.0-inch Exmor R back-illuminated </anno></anno> with a 12,500 yuan. The HXR-NX3 was a high-definition camera that was often used for events and wedding parties.
- Pantheon, Canon, JVS, GoPro, DJI, etc. were also mainstream brands of motion cameras.
** 2. Ancestors **
1. ** Stabilizer **: For example, the stabilisers in Djiang needed to be leveled properly to play a stabilizing role. Many novices did not master the leveling technique, resulting in the poor effect of the stabilisers.
2. ** Background-related equipment **
- ** Backgrounds **: For example, the matte PVP backgrounds, waterproof backgrounds, which can be used for professional photography to cut out a solid color background, the price is 15 yuan;60130 professional photography backgrounds are pure white, small, durable, washable and wrinkle-resistant, and can be used as the background wall of online shops, the price is 6.5 yuan.
- ** Backgrounds **: English newspaper printed linen cloth can be used as a background cloth for Taobao photography. Price: 14 yuan.
3. ** Other props **
- Air blown camera dust collector can be used to clean the camera. Price: 1 yuan.
- Cameras, pianos, typing machines, vintage, vintage, creative, resin, mini ornaments, etc. can be used as props for home decoration online stores.
- Baby photo props Wooden camera ornaments can be used for children's photography.
- Film camera retro ins cute waterproof non-disposable point and shoot camera can be used for creative shooting.
- The movie slate could be used as an activity board prop or as a creative decoration in an online store.
** 3. Cameras and lenses (some are also suitable for e-commerce photography needs)**
1. ** Cameras **: For example, the Fuji Polaroid photographic paper camera mini11/40/9/7S/25/70/90/7C. The photographic paper has different prices. The camera and photographic paper can be used for specific styles of shooting. There were also film cameras and other different types of cameras to choose from.
2. ** Scene **: For example, Canon's RF28 - 70mm F2.8 lens had a constant large aperture of F2.8. It was portable and had anti-shake function. Although the price did not return to the official website's recommended price during the Double 11 period, it had a certain degree of practicality. There were also Canon R6 2nd generation, Nikon Z6 2nd generation, Canon R5 1st generation, and SonyA7C 2nd generation camera lens configuration to choose from, and the prices of various brands of big three-yuan lenses and mainstream high-end large focal lenses were relatively stable. The price of the last generation of single-lens reflex models was also relatively beautiful.
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E-commerce product photographyE-commerce product photography was a photography category that used photography techniques, light and shadow, background, and props to show the shape, color, and material of the product. It covered still life photography such as beauty makeup, metal shapes, jewelry, digital appliances, food and wine, leather bags, and so on.
When doing e-commerce product photography, you need to pay attention to the following aspects:
1. ** Equipment preparation before shooting **
- ** Cameras **: Entry-level single-lens reflex cameras can meet the basic shooting requirements. It would be better to use more professional high-end cameras if possible.
- ** Lenses **: Choose the lens according to the size of the product. When shooting small accessories and other small items, you can use a hundred micro lens to show the details; when shooting bags, clothes and other larger products, you can choose a 50mm large aperture standard fixed-focus lens, which can control the distortion of the photo and display it close to the 1:1 image seen by the human eye. The large aperture also helps to highlight the main body.
- ** Soft Light Box **: The use of a soft light box can make the background simple, allowing the product to be fully illuminated by 360 degrees of light, making the texture of the photo better.
2. ** Production Shooting Details **
- ** Setting up the shooting scene **
- ** Backgrounds **: Choose a contrasting background based on the color of the product. White backgrounds are usually more versatile.
- ** Light **: If you use natural light, try to shoot close to the window; if you use artificial light, you need to know the lighting knowledge, you can also use a soft light box with light.
- ** camera settings **
- ** Mode **: Set the camera to M (manual mode) for shooting, and set the focus mode to single-shot autofocus.
- ** White Balance **: If the camera flash is used, the white balance will be set to flash mode. If natural light is used, the white balance will be set to auto mode. This will ensure that the photos will have the true colors of the product.
- ** Isofile **: Can be set to the minimum, such as 50 or 100, to make the image quality clearer.
- ** Shooting of the product **: After the preparation work is completed, adjust the position of the flash and the product. After focusing, press the shutter to shoot. Then, adjust the position and angle of the product to shoot again until the product is shot from all angles.
3. ** Ways to make product photos more brilliant **
- ** Combined with character shooting **: For example, let the model hold the product to display, if it is clothes, let the model wear it to display. This is more attractive to customers than directly shooting the product.
- ** Exhibiting product characteristics **: For example, when shooting metal products, you can show the texture by changing the angle.
In addition, there were the following shooting techniques:
1. ** Clean the dirt on the product **: Any material must be cleaned before shooting, because the small flaws on the product will be obvious under the lens. If the cleaning is not thorough, it will affect the visual effect.
2. ** Selection of lens **: Choose the lens according to the visual effect of the product. Generally, you can choose a lens with a focal length of 70mm-200mm. A small focal length lens is good for capturing the details of the product and capturing abstract effects.
3. ** Multi-angle shooting **: For beginners, try to shoot products from different angles. The pictures taken from different angles have different effects. You can choose the pictures with good effects for the online store operation.
4. ** Post-production shooting **: If the product is cleaned during the shooting, it can save time in the post-production. Later on, he would adjust the color and light of the product picture and cut it into the required size.
5. ** Changing shooting style **: To avoid a single shooting style, you can try new shooting methods, such as taking a panoramic view of the product, close-up shots, single shots, multiple shots, etc.
6. ** macro shooting **: Commonly used to take close-up shots of products. Most digital cameras have a "macro" function. Different cameras have different macro effects. The macro function can clearly show the details of the product.
7. ** Light utilization **: Let the sun be behind and have a certain offset. The light in front can illuminate the product, and the shadow produced by a slight angle can show the texture of the product.
8. ** Correct composition **: A common three-point rule composition in photography. It divided the picture into three parts (horizontal and vertical) and placed the subject on the line or at the intersection.
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