UME International Studios was a famous cinema brand in China founded by the famous Hong Kong director, Mr. Wu Siyuan. It opened cinemas all over China at the rate of one per year, including Beijing, Shanghai, Chongqing, Hangzhou, Guangzhou, Hangzhou, Nanjing, Chengdu and other cities. UME's full name was Ultimate Movie Experience, meaning the ultimate movie experience. The cinema was favored by the audience because of its unique decoration, humane facilities, and international service. Each theater had multiple cinemas, including VIP halls. The projection equipment supported film, digital, and 3D projection. The cinema also provided parking facilities and sometimes offered special promotions, such as buying tickets for two to deduct cash discounts. UME International Studios had a very good reputation in China and was one of the famous cinema chains in China.