It could mean that for each print ad placed behind a seat, there is a unique story associated with it. Maybe it's about the product in the ad, the people involved in creating the ad, or the target audience it aims to reach.
Sure. A travel agency's ad on the back of an airplane seat. The story could be that they are promoting a new destination. They might have chosen this seat - back ad because they know their target customers are frequent flyers. Another example is a food delivery app's ad on a bus seat. The story could be that they are trying to expand their customer base in a particular area where that bus route operates.
One way is to talk to the regular occupants of the seats. For example, if it's a seat in a coffee shop, just strike up a conversation with the person who always sits there.
I think it means that the airline has been part of so many people's journeys. There are stories of first flights, of people moving across the country to start a new chapter in their lives. There could be the story of a couple who met on a Southwest Airlines flight and are now married. Or perhaps a family who takes the same flight every year to visit their grandparents. Every seat has been occupied by someone with a story, and Southwest Airlines is there in the background of all those stories.
Visual elements play a key role. The pictures or illustrations in the print ad should support the story. If it's an ad for a pet food, the visuals could show a happy pet enjoying the food while the story tells how the food is nutritious. Setting is also important. For an ad for a winter clothing line, the setting could be a snowy mountain, enhancing the story of warmth and protection that the clothes provide.
In a classroom, there was a seat by the window. A shy student always chose that seat. It was her quiet place where she could daydream and also focus on her studies. She once left a little note in the crack of that seat when she graduated, writing about her hopes and dreams for the future.
Print ads with a story are effective in marketing as they can convey the brand's values. A story can show what the brand stands for. Take a furniture brand as an example. It could tell the story of how it uses sustainable materials and ethical manufacturing processes. This not only promotes the products but also the brand's values, which can attract customers who share those values.
To print news without ads, you might consider using print-friendly versions of the web pages. Many news sites offer this option. Also, some PDF converters can help remove ads during the conversion process.
Well, it could be that Pom ads are based on a unique concept or tied to a current trend. But without more context, it's hard to say for sure. Maybe they're trying to target a particular audience or solve a specific problem.