Effective marketing is crucial. Social media platforms are widely used in India. Online sellers who can create engaging content, run targeted ads, and collaborate with local influencers can gain a large customer base. For example, many fashion e - tailers in India collaborate with Bollywood influencers to promote their products. Another important factor is reliable logistics. With India's vast geography, ensuring timely and proper delivery of products is essential. Sellers need to partner with good logistics providers or build their own delivery networks to meet customer expectations and build a good reputation.
BigBasket is a successful Indian online seller story. It focused on the grocery market. In a country where people are used to buying groceries from local stores, BigBasket managed to change the perception. They ensured fresh produce delivery, a large variety of products, and convenient delivery slots. They also had a user - friendly app and website. Their supply chain management was top - notch, which allowed them to keep the prices competitive and maintain the quality of products, leading to their success.
One key element is product quality. High - quality products tend to get more repeat customers. For example, a seller of luxury watches must ensure the watches are genuine and in perfect condition.
Customer service plays a big role. Sellers who respond quickly to inquiries, offer fast shipping, and hassle - free returns tend to be more successful. Take a clothing seller as an example. If they can exchange or refund a customer's purchase without any trouble, the customer is more likely to come back. Also, having a unique selling proposition, like exclusive products or a special brand story, can set a seller apart and contribute to success on Lazada.
Sure. One seller success story could be about a small business that started selling handmade crafts on an online platform. They focused on unique designs and high - quality materials. Through effective marketing on social media and great customer service, their sales steadily increased and they expanded their product line over time.
Marketing support from Myntra is crucial. Myntra promotes sellers' products through various channels like its app, website, and email campaigns. A clothing brand that was promoted during a festival sale on Myntra saw a huge spike in sales.
One of the latest best - selling Indian novels is 'The God of Small Things' by Arundhati Roy. It's a beautifully written novel that delves into complex family relationships and the caste system in India. The story is set in Kerala and the characters are vividly portrayed.
One success story is of Raj. He started intermittent fasting to manage his diabetes. After a few months, his blood sugar levels stabilized significantly. He used the 16:8 method, fasting for 16 hours and having an 8 - hour eating window. This not only helped with his health but also increased his energy levels throughout the day.
There was a seller who specialized in selling trendy fashion items on Lazada. They kept up with the latest fashion trends and offered a wide variety of styles at affordable prices. Lazada's marketing tools helped them target the right audience. They also provided excellent customer service, like fast shipping and easy returns. This led to a large customer base and great success in terms of sales and brand recognition.
A textile artist on Etsy had great success. She began by selling hand - embroidered handkerchiefs. What made her stand out was her intricate designs. She was very active in the Etsy community, answering customer questions promptly. She also collaborated with other Etsy sellers for cross - promotion. This helped her gain a lot of positive reviews, which in turn led to more sales. Now she has her own brand and a growing international customer base.