Selling rose bouquetIf you want to sell an internet celebrity rose bouquet, you can consider the following aspects:
** 1. Flower Material Selection **
1. ** Hot Species **
- There were many popular roses to choose from. For example, the Cappuccino rose and Earl Grey rose series sold well during the Chinese Valentine's Day. There were also red sleeve roses, diamond roses, purple sun roses, and so on. In addition, crushed ice blue roses had become popular since "520" and were popular on social media such as TikTok and Little Red Book. Although they were artificially sprayed (usually white roses were sprayed with blue), they were still popular online. The price of their bouquet was about two or three hundred yuan, which was more expensive than regular roses.
- Due to the popularity of the TV series "The Story of Roses," the yellow roses, which originally had the meaning of apologizing and waiting, became the first choice of flowers for many customers on Chinese Valentine's Day. Usually, the sales were low, but due to the influence of the TV series, the sales increased after they were made into styled flowers.
2. ** Consider price and supply stability **
- In terms of price, the price of roses fluctuated greatly due to the influence of festivals, weather, and air transportation prices. For example, on the eve of Chinese Valentine's Day and other festivals, the price of roses would increase. Take the cream cup roses as an example. Half a month ago, a bouquet of 20 roses was 35 yuan, and before the Chinese Valentine's Day, it rose to 45 yuan per bouquet. Usually, a rose that cost 8 yuan would cost 15 yuan in Shen Zhen during Chinese Valentine's Day. The imported roses were usually around 20 yuan per piece, but during the holidays, they were around 35 yuan. They had to be booked in advance. Therefore, when selling online celebrity rose bouquet, the price had to be based on cost and market demand.
- In terms of supply stability, the loss rate of fresh flowers was high when the weather was hot. The purchase volume should be adjusted according to the customer's order volume. The purchase volume could be appropriately increased two days before the Chinese Valentine's Day. At the same time, he had to ensure that the supplier could supply the goods steadily to meet the demand of the order.
** Two, bouquet packaging **
1. ** Personalization **
- Nowadays, consumers pursued custom-made flowers and hoped that the flowers would be different. In addition to adding pearls and bows to the flowers, he could also add balloons, atmosphere lights, and other elements. For example, he could make custom-made flowers such as moon flowers, heart-shaped color matching flowers, candy flowers, and so on. He could also introduce natural flowers.
2. ** Combining the elements of fashion **
- He could package his creativity according to the popular film and television elements. For example, the yellow rose bouquet that was influenced by the TV series. They could also combine the popular models on social media, such as making flowers according to the styles that customers found on social media platforms, so that each bouquet of flowers was unique.
** 3. Marketing and sales channels **
1. ** Online Marketing **
- Use social media platforms to promote, such as TikTok, Little Red Book, etc. He could post pictures of the bouquet, making tutorial (like the 99 rose bouquet making tutorial could attract interested customers) and other content to attract potential customers.
- Flowers were placed on the flower delivery platform and different price ranges were set. For example, the price of flowers on the platform was generally 70 yuan to 300 yuan. They also launched a 99 yuan eternal rose unicorn gift box to attract customers.
2. ** Off-line marketing **
- He displayed the bouquet samples in the store and in his circle of friends to attract customers and friends to buy it. For example, the owner of the Love Flower Shop would launch special flowers in the store, on his WeChat Moments, and on his TikTok account.
- For festivals, they had to make preparations and promotions in advance. For example, on the eve of the Qixi Festival, new flowers would be released in advance, and custom-made flowers would be introduced for promotion.
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Money, flower bouquet, internet celebrityThere were many forms of popular and rich flower bouquet. There was a self-made material bag that contained RMB, cash, banknotes, etc. to make a bouquet. The price of the material bag was varied and could be used as a gift for Valentine's Day, Mother's Day, birthday, etc. There were also some flower shops that sold finished internet celebrities and rich flowers. The price varied according to the size of the bouquet (such as 999 flowers, etc.), the expression of the heart, and other factors. Some people believed that its value lay in the heart and the sense of ceremony.
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