On-demand cinemas were an emerging movie-watching industry, providing cultural and entertainment venues for the audience to screen their own films. Compared with traditional cinemas and online streaming media platforms, on-demand cinemas had the advantages of independent space, on-demand viewing, and user selection of content. The development of on-demand cinemas had ushered in a standardized development in recent years. The National Film Administration had issued relevant regulations and carried out pilot projects in Beijing, Shanghai, Hunan, Hubei, and other places. The development of on-demand cinemas also faced some challenges, such as irregular management. At present, some cinema brands had begun to provide on-demand services to enrich the cinema's screening content and attract audiences.
On-demand cinemas referred to places outside cinemas and video recording halls where the operators played designated films in a concentrated manner, providing a service similar to cinema ticketing, and paying per view. The audience could choose their own movies to play through the cloud platform built by the operator.
The predecessor of the video-on-demand theater was the traditional video hall. With the improvement of people's living standards, the traditional video hall could no longer meet the audience's needs. In order to adapt to the changes in the market, some operators began to introduce digital playback equipment and provide more choices of movies, gradually evolving into the current on-demand theater.
Compared to traditional cinemas, on-demand cinemas had the following advantages:
1. Time flexibility: The audience can choose the viewing time according to their own schedule, and it is not limited by the number of times.
2. More choices of movies: The theater can provide more types of movies to meet the needs of different audiences.
3. Relatively low price: Due to the lower cost, the ticket price of the on-demand theater is usually cheaper than that of the traditional cinema.
However, there were also some problems with VOD cinemas, such as copyright issues and hygiene issues. In order to regulate the market order, the relevant departments of the state had issued a series of policies to strengthen the supervision of theater demand.
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