iQiyi's video competition

Answer 1

In terms of talk show programs, iQiyi and QQ Video had fierce competition. iQiyi's " King of Comedy Single-Mouth Season " and the " Talk Show and Ta's Friends " of the video company were broadcasted one after the other. Both of them had put in a lot of effort on the guest and contestant lineup. iQiyi invited Zhou Xingchi as the initiator of the show, and also poached Pang Bo, Wang Jianguo, Yang Li, Zhou Qimo and other core actors of Rock&Roast; On the other hand, QQ Video gathered star artists such as Da Zhangwei and Lu Yu as guests, with 51 groups of new and old talk show actors such as Hulan, Xu Zhisheng and He Guangzhi competing.

In addition, the two platforms also "attacked each other's hinterland" and snatched each other's ace variety shows. Originally, iQiyi's " Annual Comedy Competition " had been changed to " A Wonderful Night " and part of the content of Rock & Roast had been changed to iQiyi.

In terms of labels, the two programs also formed a team for the talk show label. " Talk Show and My Friends " was mainly made up of Laughing Fruit actors, while " The King of Comedy's Single Mouth Season " was mainly made up of stand-alone actors and actors from other offline talk show brands. It was seen by the outside world as a competition between Laughing Fruit and stand-alone actors.

The competition for advertising was also fierce. Kyoto Nianci Temple, which originally sponsored Rock & Roast, was changed to sponsor the King of Comedy's Single-mouth Season. The Single-mouth Season won four brand sponsorships: Kyoto Nianci Temple, Unification Green Tea, Love and Beauty, and Old Village Head. Talk Show and Ta's Friends lost part of the former resident party, and won six brand sponsorships, including Meituan Group Buying, Nongfu Spring, and Shancun.

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