Li Xiaohua's Barbershop
Now, the entrance of Li Xiaohua's barbershop was deserted. All the stalls nearby had been withdrawn, and only a few small streamers were "freeloading". Previously, this place had been bustling with activity because of Li Xiaohua's popularity. The local area had transformed the street in front of the barbershop into a food street, with new asphalt roads and neatly arranged stalls. It received more than 200,000 tourists every day. Many small vendors saw business opportunities and set up stalls here. The barbershop was even more full. Every day, reservations were required in advance. In just a few days, the number of customers served exceeded 1,000. However, as the popularity subsided, it had returned to peace.
Price of Xiaohua Barbershop
The price of Xiaohua Barbershop was 30 yuan. Some people thought that the price was not low, but some customers thought that Xiaohua's hairdressing skills were good and 30 yuan was worth it. In the eyes of some people, an ordinary haircut would cost more than ten yuan, but Xiaohua Barbershop provided a better service experience in the aspects of shampeting, cutting, hair drying and styling. The shampeting process focused on customer enjoyment. The haircutting would be designed according to the face shape and hair quality. The hair drying style was also more professional and exquisite, and there was no fancy promotion. These factors made customers feel that 30 yuan was worth it.
Hangzhou Barbershop Owner Challenged Xiaohua
The boss of Hangzhou's barbershop challenged Xiaohua, reflecting the conflict between different business philosophy and values. The price of Xiaohua's hairdressing was below average. It was 30 yuan for a set of hair washing, cutting and blowing. It became popular with its affordable price, accurate judgment of customer needs, and no recommendation of fancy services. The owner of the Hangzhou barbershop said," Poor people deserve to find low-end barbershops. What's wrong with charging you 350 for a haircut? My dog's haircut costs 300 to 400 yuan." Such remarks reflected his solidified thinking of directly linking hairdressing services to wealth. He believed that high prices represented quality services, which was in stark contrast to Xiaohua's affordable quality services. At the same time, this behavior also exposed the phenomenon of contempt for ordinary consumers in the context of social class division. In addition, there were also people in the same industry who thought that Xiaohua's 30 yuan hairdressing price had lowered the level of the industry. This was also a background factor in the industry that triggered the challenge of the Hangzhou barbershop owner.
Xiang Zuo Appears at Xiaohua Barbershop
On December 9, Xiang Zuo appeared in Xiaohua Barbershop in Huaihua, Hunan Province. Before Xiang Zuo arrived at the barbershop, Xiaohua and the local culture and tourism department did a lot of preparatory work and even put up a banner. When Xiang Zuo arrived, there were nearly 5000 people waiting at the scene. Xiang Zuo's hairdressing event was mentioned by Xiang Tai through a live broadcast. At that time, Xiang Tai even gave Xiaohua an out-of-print Chanel bag. When Xiang Zuo arrived at the barbershop, he said that he did not want to cut his hair short, and then began the "haircut" process that lasted more than three hours. During this period, the shelves in Xiaohua's store were filled with the same type of shampoo products. Only Xiang Zuo started the live broadcast of the whole process. The live broadcast window sold the shampoo on the shelves. Xiang Zuo washed his hair three times. In the end, Xiaohua only trimmed the split ends of his hair according to Xiang Zuo's request, which disappointed many netizens who were looking forward to seeing Xiang Zuo's "explosive change". They thought that Xiang Zuo was using the name of a haircut to carry goods. However, this incident had also brought a certain amount of popularity and traffic to both sides.
There are special police officers on duty at the entrance of Xiaohua Barbershop.
There were special police officers on duty at the entrance of Xiaohua Barbershop because Xiaohua Barbershop had become popular because of a hairdressing video, attracting a large number of people to watch, causing the scene to get out of control. Therefore, the special police officers were dispatched to maintain order. However, this phenomenon also caused controversy. Some people thought that letting public resources (special police) serve private owners (Xiaohua Barbershop) for a long time was an occupation of public resources and might affect the image of the administrative agency.
The Reason for Li Xiaohua's Popularity
The reason why Li Xiaohua was so popular was as follows: - ** Exquisite hairdressing skills **: She can accurately understand and meet the various hairstyle needs of customers. Whether it is specific or abstract, she can perfectly present them, and the customer satisfaction is high. - ** Sincere service attitude **: Listen carefully to the customer's request, do not act on your own, cut your hair according to the customer's wishes, and the price is friendly. Men's 30 yuan, women's 45 yuan. The price has not increased for many years, and there are no tricks such as inducing consumption. Let the customer feel sincerity and respect. - ** Simple business philosophy **: No titles, no dynamic music, no high-end decoration, no fancy greetings and promotions, relying on craftsmanship to earn money, returning to the essence of hairdressing. - ** Compliant with the public's psychology **: The current consumers hate the routine of the service industry such as hairdressing. Her appearance reflects the public's strong desire for the service industry to return to sincerity and professionalism, which resonates with society. - ** Support from the platform **: She was persistent in publishing her works. Although she had published 398 works in eight months, she did not give up. Her " Let You Walk Out of This Barbershop Smiling ", which was released on October 29th, became popular and received 1.38 million likes. Her " Be a Hairstylist Who Can Understand and Make Customers Like ", which was released on October 31st, was also very popular. With the disappearance of other top streamers and the lack of new grassroots streamers, the platform's recommendation mechanism selected her. - ** Echo of social sentiment **: In recent years, barbershops in big cities have been decorated luxuriously, the price is high, the hairdresser's title is dazzling, and the promotion of the card is even chaotic. Li Xiaohua's barbershop has returned to its original state. The storefront is simple, the craftsmanship is exquisite, the service is good, and the fees are close to the people. It has become the "People's Barbershop" in the minds of many netizens. Her simple and unadorned quality has hit the current social sentiment.
Li Xiaohua's explosive experience
Li Xiaohua's popularity was an accident. At first, it was netizens who shared their hairdressing experiences. Because the difference between before and after the haircut was too big, it attracted many netizens to watch. Everyone was amazed by Li Xiaohua's characteristic of being a barbershop that could understand words. While they were amazed, they also asked the blogger about the location of the barbershop. Even though many netizens were far away from Huaihua, they still wanted to go to Li Xiaohua's barbershop to change their image. However, when they arrived, they were dumbfounded. After Li Xiaohua became popular on the Internet, there were too many customers. Some people queued from morning to night and didn't even get their turn. In order to take care of the customer's mood and improve the city's image, the local government intervened, paving the road overnight and sending security personnel to maintain discipline. There were also volunteers on standby. There were many reporters at the entrance of the barbershop. One of the reporters was originally an outdoor host and was often ridiculed for his old-fashioned style. After the interview, he cut his hair at Li Xiaohua's place. The effect was very good. This change made the netizens marvel. In order to live up to the netizens 'love, Li Xiaohua live-streamed his haircut at the same time. Some special scenes also appeared in his live-stream room.
Barbershop in the 90s
Barbershops in the 1990s had many characteristics. Judging from the style of the decoration, some of the barbershops were in the style of the 1990s. The walls were pasted with faded star posters, the ceiling had colorful rotating lights, the floor was decorated with patterned tiles, and the barbershop chairs were heavy and old. In terms of services, not only could they get a haircut, shave, and shave, but they could also perm their hair. Some of the old-fashioned barbershops retained the decor of the 90s, and there were even items such as hair washing tickets that had a sense of age. The staff in the shop would wear formal attire to work. At that time, there were some differences in the customer base of the hair salon. For example, the customers of some traditional shops were mostly middle-aged and old people, while some relatively trendy shops were also visited by young women. For example, in the early 1990s, many young women went to the hair salon to have their hair permed. However, there was also a special phenomenon at that time. In some areas such as Haikou, there were hair salons that were actually engaged in the flesh business under the banner of hair salons. These hair salons lit up pink lights at night and there were women at the door to attract customers, but this was not a real hair salon. With the development of society, this kind of bad phenomenon was rectified, and normal barbershops continued to develop or gradually transformed with the changes of the times.
Li Xiaohua made a fortune
Li Xiaohua was born in a poor family in Beijing. When she was young, she went to the countryside in Hei Long Jiang and later returned to Beijing to do ordinary work. He was not satisfied with the current situation and started a business. When it was popular in Beijing to set up stalls, he seized the opportunity to set up stalls and earn his first bucket of gold. In 1979, when the market economy was in full swing, he started a clothing business. When he went to Guangzhou to purchase goods, he saw a cold drink machine. He bought it for a few thousand yuan and brought it back to Beijing. The hot business of the cold drink machine made him earn more than 100,000 yuan. When the business was at its peak, he sold the entire machine. He then put the money he earned into the video studio. At that time, Hong Kong films were popular, and the video studio was packed with people every day. He earned his first million yuan and became the first millionaire in China. Later, he went to Japan to study management knowledge and found that Zhangguang 101 had business opportunities in Japan. When he encountered difficulties in fighting for the agency rights, he found that most of the workers in the factory were disabled, so he bought two cars to pick up the workers to and from work. Finally, he won the agency rights. By creating a store-less sales model and relying on overseas students to sell as agents, the supply of products exceeded the demand. Relying on Zhangguang 101's sales in Japan, he was worth more than 100 million. After that, he invested in real estate, highway transportation, and so on. His assets doubled, and his net worth eventually exceeded 10 billion.
Li Xiaohua's trembling voice exploded with popularity.
Li Xiaohua's explosive popularity in Vibrato was the result of a combination of many factors. First of all, she had a strong professional ability to accurately understand the needs of customers and create hairstyles that satisfied customers with her superb hairdressing skills. Customers did not need to explain too much to get the ideal hairstyle. This ability was rare in the hairdressing industry, so she was well received by customers. Secondly, the price of her service was affordable. It only cost about 30 yuan. Compared to many expensive hairdressing services, this attracted many customers who pursued cost-effectiveness. Moreover, her service attitude was sincere and friendly. She listened to the customer's needs carefully and acted accordingly. There were no complicated marketing methods such as promotion, making the customer feel comfortable and trusted. Judging from the way she spread it, her hairdressing video on TikTok had attracted a lot of attention and traffic. She persisted in posting hundreds of Short videos, which eventually triggered the traffic mechanism of TikTok, causing her Short videos to be pushed to countless netizens, which attracted a lot of attention and the number of fans soared. For example, a Short videos released in early November in which she communicated with customers simply and efficiently caused an uproar, making her quickly popular. Her number of fans increased to millions in a short period of time.
What is Li Xiaohua doing now?
From the information available, Li Xiaohua had different identities. Some were politicians, some were hairstylists, and some were businessmen. However, as for what he was currently doing, he only knew that Li Xiaohua was a hairdresser. He would broadcast his hair on the Internet and gain a lot of fans after becoming popular. Another Li Xiaohua was an entrepreneur, but there was no clear information about his current work content. There was also a Li Xiaohua who worked in the School of Life Sciences, but there was no information about his current work affairs. Therefore, it was difficult to know exactly what Li Xiaohua was doing now.