Evaluation of the wine produced by Guizhou Five-Star Distillery

Answer 1

The wine produced by Guizhou Five-Star Distillery has the following characteristics:

###1. Quality
1. ** Brewing Technique **
- It followed the ancient brewing technique of 12987 sauce wine in Moutai Town and combined it with Jiao's unique brewing technique. For example, its "Guizhou Five-Star·Star 15" product was brewed in this way.
- According to the traditional craftsmanship and modern science and technology pure grain brewing, a special 10,000-mu sorghum-planting base was built to provide special grain for brewing. The quality of the sauce wine was grasped from the source and stored in the cellar for a long time.
- The five-star winery had more than 600 traditional fermentation cellars, producing more than 6000 tons of high-quality Maotai-flavor liquor annually. It was also equipped with five modern filling and packaging production lines. The daily output could reach 30000 boxes, and the storage capacity of nearly 50000 tons of base liquor ranked among the top three in Moutai Town.
2. ** Taste and flavor **
- Take Guizhou Five Star·Star 15 as an example. It had high quality, full body, mellow taste, long aftertaste, unique flavor and complex layers.
- At the national expert evaluation meeting,"Guizhou Five Star·Star 15" was evaluated as slightly yellow and transparent, with outstanding sauce fragrance, comfortable compound fragrance, mellow wine body, long coordinated taste, long fragrance in empty cup, and typical Daqu sauce fragrance style;"Guizhou Five Star·Star 20" was evaluated as slightly yellow and transparent, with outstanding sauce fragrance, comfortable aging fragrance, mellow and full wine body, long aftertaste, long fragrance in empty cup, and typical Daqu sauce fragrance style.
- Five-star wine industry 53 degrees sauce wine, the taste is full and mellow, elegant and delicate, the aftertaste is long, and the empty cup is fragrant. The sauce-flavored white wine 53 degrees, 500ml of raw pulp grain wine, mellow and elegant, not thick nor fierce.

###2. Market and Brand
1. ** Brand Development **
- It was founded in 1993 and has always adhered to the brand concept of "establishing a star with quality and establishing a life with stars". The brand mission is to "set the five-star benchmark for the quality of tree sauce wine".
- In 2023, the official announcement of the brand endorsement cooperation with the national first-class actor He Zhengjun, the focus of brand communication from the surface selling point to the deep inner values.
- In 2023, the brand's breadth was increased through air and ground media such as high-speed, airport, and high-speed rail. The brand's depth was increased through cooperation with industry media. The team's cultural construction, organizational construction, and salary system construction were greatly improved, and the brand's awareness was continuously enhanced.
2. ** Market positioning and performance **
- Zhenjiu had been deeply involved in the Guizhou market for 20 years and had always focused on the middle and low-end sauce wine market. Its market share in the Guizhou market was very high, and it was the choice of the public.
- In 2024, Zhenjiu aimed at the light bottle sauce wine track with a price of 50 - 100 yuan, opening the national road with markets with strong sauce flavor such as Henan, Shandong and Guangdong.

###3. Honor of the product
- In the 2024 (Guizhou·Renhuai) International Spirits Grand Prize Competition,"Guizhou Five-Star·Star 15" won the gold medal in one fell swoop and was recognized by international authorities and industry experts. This also fully demonstrated the excellent product strength and unique brand charm of Guizhou Five-Star Winery.

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