Foreign commercial portrait photography

Commercial portrait photography was one of the important fields of photography. It could also reflect the artistic realm of the photographer. The artistic realm could be summarized into four levels: pleasing to the eye, vivid, revealing personality, and interpretation of life. From the perspective of the development of commercial portrait photography, the British Commercial Portrait Photographic Society was founded in 1955 by Paul Tankeray (1902 - 1991) and Cecil Waltz (1932 - 2005). It played an important role in the British photography industry, with more than 30000 members and more than 3000 lifetime achievement members. In October 2013, it set up a branch in China. In terms of practical operation, the American photographer Nick Fancher believed that even if he used simple and cheap equipment, he could take beautiful photos by relying on the characteristics of the shooting environment. He could also use environmental elements such as white walls or ceiling to reflect light, put a flash beside or behind the model in a narrow space to create soft light effects, and put a pentaprism in front of the lens to create gorgeous light effects. In terms of posing, the photographer communicated with the model before the photo was taken to let the model relax and understand the pose to be posed. He created a suitable distance to adjust the model's mood. When making gestures, he should not be overly nervous, maintain an appropriate distance from the camera, move naturally, use his hands as a highlight and choose a good shooting angle. Sitting posture should be comfortable and elegant, choose a suitable chair, adjust the camera angle, and so on. In terms of equipment, Canon's camera models such as the Eos 5D Mark IV and the Eos R5 were used for commercial portrait photography. Different aperture, exposure time, IS, focal length, and other parameters would be adjusted as needed during the shooting. In addition, when shooting a portrait, you can add flashing lights to the black background and use the speed of light to shape it, then use the continuous light to draw around the character. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

Commercial portrait photography was one of the most important fields in photography, and it was also one of the fields that could best highlight the artistic realm of a photographer. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

There were many differences between documentary photography and commercial photography: - ** Purpose **: - The focus of documentary photography was to record stories and events with meaning and meaning. When combined with words, it could carry and record human society and civilization. Behind the photos were often thought-provoking stories, important events, or symbols of an era that inspired people's memories and thoughts. It had a wide spread value and archive value. Moreover, excellent documentary photography should be able to guide the viewer to think according to the "50,000 thinking mode". The photographer not only exposed the problem but also provided a solution. He even directly threw himself into activities that changed the reality of society. - Commercial photography conveyed the power and commercial value of a brand as quickly as possible. It was a visual form that served the business. Its main purpose was to promote products, services, or brand images. - ** Focus **: - The difficulty of documentary photography lay in the grasp of the story of the character. Although light, color, and composition were also required, the importance of the story was ranked first. It required the photographer to find interesting things in ordinary places, think quickly, and capture them quickly. It was necessary to objectively reflect the content or essence of the event as much as possible, with less subjective nature. If there was too much human intervention, the work would lose its authenticity, and it would not be a good documentary photography. - Commercial photography focused on the exquisiteness of the form and had high requirements for the visual effects of the picture, such as lighting and composition. It was to create an attractive visual image to serve the commercial goal. - ** Attributes **: - It was a unique art form of photography that could not be replaced by other art forms. - Commercial photography was essentially no different from other forms of visual services for business. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

In commercial photography, the requirements for the resolution depended on the specific use. If it was used for commercial large-scale advertising display, printing and framing, etc., it usually required a higher resolution, because a high resolution could ensure that the photo still had rich details after being magnified many times to meet the needs of commercial display. For example, 24 million pixelation could meet the commercial framing needs of printing 24-inch photos, but for larger size or large advertisements with higher requirements for details, higher pixelation might be needed. However, the quality of the image was not the only factor that determined the quality of commercial photography. The performance of motion, detail, texture, color performance, color depth, and many other indicators also had an important impact on the final quality of the image. At the same time, the high resolution could also bring some problems. For example, although the 61-million-pel full-frame camera had high resolution, it had problems such as reduced production rate, reduced sensitivity, reduced video capability, increased jelly effect, increased retouching and storage costs, and trouble sharing. In short, in commercial photography, one had to consider the resolution and other factors, and determine the required level of resolution according to the specific shooting content and display requirements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

Portrait gallery photography was a type of photography that focused on taking portraits of people. It was usually done in a specialized portrait gallery environment. From a professional point of view, portrait photography had many characteristics. In terms of personnel, professional photographers were needed. For example, the photographers in the Blooming Flower Portrait Gallery were master level. They were not only professional but also knew how to cooperate with the lighting to create an atmosphere. They would also guide the people being photographed to pose. At the same time, they also needed a professional makeup artist with a complete set of tools. They could match different hairstyles according to different clothes and meet the needs of different styles. There were many styles to choose from. For example, some portrait studios could offer hundreds of styles for customers to choose from. Moreover, both ordinary people and celebrities could be photographed. For example, the British National Portrait Gallery collected portraits of many famous people in various fields in the United Kingdom, including photographs, paintings, sketches, sculptures, and other creative forms. In terms of artistic and cultural value, the portraits of the portrait gallery were of great significance. For example, Ye Fengde's color portraits were of great value in the study of art, history, and culture. In terms of photography techniques, portrait photography had its own unique characteristics. For example, the makeup, styling, and setting of portrait photos were relatively simple. The main purpose was to capture the most realistic state of the character. It would magnify the character's own advantages, and the requirements for the base makeup were relatively high. It was necessary to maintain the texture of the original skin while balancing the skin color. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

In portrait photography, the handling of makeup depended on many factors. From the perspective of the subject of the photography, if it was a commercial portrait photography, such as a fashion show, the makeup of the model was usually changeable. Different styles of clothing needed to be matched with different makeup. For example, when shooting daily fresh clothes, the makeup could be lighter, and when shooting retro costumes, the makeup could be more exquisite, so that the overall image could match the temperament of the clothing. In daily life, one could either put on makeup all the way to the end or change the makeup according to the situation. If they were shooting portraits with the same theme and there were no special requirements, they might not need to change the makeup because changing the makeup was not only time-consuming, but it might also require professional operation. In daily life portrait photography, it was generally relaxed and natural, with a little light makeup. If the model wanted to change her image, she could do it by changing clothes or changing the scene. However, if one pursued perfection, they could also bring a makeup artist to touch up their makeup at any time. " One make-up to the end " mode meant that the model would only be given one type of make-up during the portrait shoot, and then the model would be shot without changing the make-up. Whether this mode was reasonable or not depended on the subject of the shoot and personal preferences. In addition, other than makeup, background, lighting, and other factors were also very important in portrait photography. The background couldn't be messed up and affect the beauty of the picture. In terms of light, for example, the main light, auxiliary light, side backlighting, background light, etc. could be set to achieve the ideal shooting effect. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

The following is some information about the portrait in reverse photography: ** 1. The advantages of reverse portraits ** 1. ** Color expression ** - The reversal film had a unique color and contrast effect, and its color reproduction and uniqueness were loved by many photography enthusiasts. For example, when shooting portraits, Fuji's AStia film mode had outstanding management ability for skin texture and color, which could better enhance skin color and have a "self-contained" beauty effect. 2. ** Direct viewing ** - The color of the film obtained after the film was shot and developed was the same as that of the film when it was shot. It could be viewed directly with the help of a light source. This made it convenient to check the effect of the film in time when shooting portraits (under the traditional process of film reversal), unlike the negative film, which needed to be reversed to be viewed later. ** 2. Key Points of Portrait Shooting in Reverse Film ** 1. ** In terms of exposure ** - When using a reverse film to shoot a portrait, the control of exposure was crucial. For example, when shooting under strong light and at a 60-degree angle, the exposure compensation might need to be adjusted according to experience. There were cases where halving the exposure might not be suitable for portrait shooting. 2. ** Farewell Scenery and the Use of Shooting Elements ** - Just like any other portrait photography, the location of the shoot was very important. Scenes were divided into long-range, panoramic, mid-range, close-up, and close-up. Different scenes matched with different focal lengths and depths of field would reflect different photo atmosphere. In addition to considering the shooting posture (static standing, sitting, squatting, lying, dynamic walking, running, jumping, turning, etc.), he also had to pay attention to the direction of the eyes (looking at the sky, looking at the ground, looking at the air, looking at himself, closing his eyes, etc.), emotional state (smiling, laughing, intoxicated, deep, depressed, sad, etc.), and hand movements (lifting hair, touching face, pinching ears, putting hands in pockets or waist). From a shooting point of view, there were different options such as front shooting, side shooting, back shooting, low angle shooting, and high angle shooting. They could also use shooting props or interact with the environmental elements of the shooting scene (such as leaves, flowers, etc.). 3. ** Model's emotional manipulation and composition ** - In portrait reversals, it was also important to mobilize the model's emotions. For example, there might be situations where the model's emotions were not well mobilized during the shoot. He also needed to pay attention to the composition. For example, when shooting, he had to consider the layout of the character in the picture, whether the posture was beautiful and comfortable, etc. For example, the hand shape, the position of the character in the picture, etc. would affect the composition effect. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

The post-production of commercial photography was a part of commercial photography that could not be ignored. It was of great significance and faced specific situations: ###1. Work content and challenges 1. ** Work flow and workload ** - In commercial photography, post-editing included "initial editing" and "refinement" of the photo. During the shooting, the photographer would capture many photos from different angles to meet the needs of the customers, which led to the retouching of a large number of photos after the shooting. For example, each retoucher could only complete an average of 700 photos per day. When faced with thousands of photos, not only would the workload be huge, but the repetitive and tedious initial retouching work would consume a lot of the retoucher's energy and might also limit his creativity in the subsequent refinement. 2. ** Pressure to meet production efficiency requirements ** - At present, users had high requirements for the efficiency of commercial photography, and traditional retouching speed could not meet this demand. For example, in the entire work process of the photo studio, the post-editing took up a high proportion, the workload was large, and the cycle was long. During the peak season or when the shooting tasks increased, the cycle from shooting to getting the final photo could be as long as a month. ###2. The revolution brought by AIGC 1. ** Increase in efficiency ** - AIGC technology was accelerating the process of commercial photography in the field of post-editing. Take Meitu Cloud Repair as an example. It could analyze the contrast, color, details, and other elements and defects in the photos through AI, implant the experience of top retouching artists, and use image algorithms to perform various optimization. Its unique functions, such as one-click batch editing, could greatly increase efficiency. Commercial photography agencies, independent photographers, and other industry users and individual users used Meitu Cloud Repair to reduce the time taken to refine a set of photos from 10 hours to 1 hour, and the cost of image processing was reduced by nearly 50%. Using Meitu Cloud Repair on a single server could also increase the number of preliminary photos a photoretouched artist could take in a day from 700 to 40000, which was 57 times more efficient than before. 2. ** Impact on manpower ** - With the application of AIGC's photo editing software, the manpower structure of the photo studio had also changed. For example, after using the AI retouching software, the owner of an entrepreneur photography studio turned all three retouching artists who were originally hired full-time into photographers. They would usually retouch photos part-time after they finished shooting. In addition, the AI tool significantly improved the efficiency of photo editing for ID photos, template photos, children's photos, etc. There was basically no need to redo them. It could shorten the time for customers to get photos. For example, ID photos could be edited and printed on the spot, and the time for previewing photos was also greatly shortened. ###3. The specific operations and ideas of the post-editing (Take Cameraraw as an example) 1. ** Tune adjustment ** - Take a photo with heavy shadows and a character under the sun as an example. In the bright part, first adjust the basic tone of the picture, such as darkening the shadows and black, and slightly reduce the exposure. However, be careful not to directly press the shadows to the darkest. Otherwise, it will cause the middle gray to be darkened, and the details of the picture will be reduced and appear dirty. He could press it to the limit that the image could accept before making local adjustments. 2. ** Local adjustment ** - In Cameraraw, you can use the mask function (although the old version did not have a mask, there were tools such as brushes, mirrors, and filter) to make local adjustments. For example, select the brush tool to smear the shadow. When smearing, control the feather value of the brush. For the shadow with a hard edge, the feather value should not be too large to ensure that the edge of the shadow is slightly hard. During the painting process, you can adjust the brush size according to different areas. For example, when painting the shadow of the wall, you can make the brush bigger, and when painting a small area, you can shrink the brush. If you accidentally painted an unwanted area (such as a person's hat in the highlight), you could use the mask's minus function to correct it. If you could identify the person, you could use the selected person to subtract it. If you couldn't identify it, you could use the object to select the object or use the brush to paint the part that you wanted to subtract. 3. ** Other adjustments ** - After applying a mask to the shadowy parts of the picture and darkening them, you can continue to apply if you find any brighter areas (such as double yellow lines). After that, he went back to the basic panel to fine-tune the color temperature and hue. He could also adjust the contrast, highlight, white, and other parameters according to the situation. For example, according to the shooting time (such as taking a big photo in the morning), adjust the image to highlight the focus of interest. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

When doing commercial photography of vegetables, you can refer to the following methods: - ** Colors **: - In the early stages of the shoot, the basic color tones were planned to make the picture have a color tendency. For example, green and yellow were chosen from the spring colors to make the vegetables look healthy and appetizing, and it was in line with the smell of spring. A group of pictures should be based on a color tendency as much as possible. The color tone was used to reflect the photographer's thoughts and feelings, and it was also the color symbol that differentiated a photographic work from ordinary photos. - If it was a group photo shoot, planning the color tone would give a stronger sense of series. - ** Color matching **: - You can use neighboring colors or similar colors to match the picture. For example, green and yellow, which are similar in the color ring, can make the color of the picture more harmonious. You should avoid cold and warm colors appearing in the same picture. - It was best not to have more than three color schemes in a picture (the color scheme here referred to the similar colors in the three neighboring color schemes). For example, during the development of dishes, the production of dishes, and the post-filming process, the principle of green as the main color, yellow as a partner, and red as an embellishment could be set. - ** Shooting Techniques **: - Fresh vegetables have a glossy surface. You can refer to the method of shooting glossy objects. For example, shine the main light diagonally above the subject and use a reflective board (if there is no one, you can use a bright white cloth instead) on the opposite side of the light source to weaken the shadow effect. You can also spray water droplets on the vegetables to increase the freshness. Using a black background can highlight the original color of the vegetables and make the subject more eye-catching. - If you want to shoot dry vegetables (rough surface), you can refer to the method of shooting rough objects. - In addition to shooting vegetables alone, you can also create them with other items to leave a deep impression. For example, when shooting rice, roll the outer side of the bag down appropriately, so that the rice inside is in the shape of a small hill, showing a saturated and full visual effect; flour or tea leaves can also be used in a similar way. When the amount is insufficient, add props below and cover the bag with ingredients to make the bag look full. If other ingredients are insufficient and the inside cannot be seen, this method can also be used. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>

There were many factors that needed to be considered when shooting portraits on the football field. In terms of equipment parameters, for example, in the Canon 5D Mark III (stand-alone) camera paired with the Canon EF70 - 200mm f/2.8L IS lens, the aperture could be set to f/2.8 or f/3.2, the exposure time was 1/800, and the IS was 125, which could be adjusted according to different shooting needs and lighting conditions. For the posture of the subject, he had to adjust it from the feet to ensure that it was natural. If it was a more lively style, crossing the feet was suitable for sports and leisure clothing, short skirts, shorts, etc., which could show a lively and cute feeling; if it was a simulated walking posture, the center of gravity could be forward, and the back foot could be used to take photos or pretend to walk. It was suitable for fashion street photography style. There were also many ways to compose a picture. For example, one could try the three-point composition and place the character in one-third of the picture to make the picture more story-like. At the same time, the photographer had to pay attention to the emotions of the subject, guide the expression and action to obtain the ideal shooting effect. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>