Light for commercial photography
There were many ways and techniques to use light in commercial photography: 1. ** Different types of light and their characteristics ** - ** Straight Light **: The light shines on the person behind the photographer, and the color reproduction is higher than the side light. - ** Front light **: 45 degrees angle to the character, commonly used in shooting. - Side Light: With the photographer as the central axis, the angle between the light and the photographer is 90 degrees, on the pure side of the character. It was often used to portray characters with dual personalities, schizophrenia, or dramatic effects. It was also commonly used in portraits of boys. - ** Side Backlight **: Located 45 degrees behind the character, it can separate the character from the background, enhance the three-dimensional effect of the character, and make the picture more spatial. It is suitable for single-color or real-life shooting. - Backlight: The light that comes from the opposite direction of the camera. It is suitable for shooting women (not especially old). It can express the character's bright, lively, and atmosphere. If the character's hair color was golden, the edges of the hair would be even more beautiful under the light. When backlighting is used, there may be triangular rays (Rembrandt rays) in the dark areas of the character's eyes and cheeks. - [Ghost Light]: Light from the bottom up. Usually used to shoot bad guys or evil people in movies and TV dramas. It is not suitable for portrait photography. However, for customers with thin faces, small chins, and sunken cheeks, they could use a reflective board to fill in the light below to make the chin look full. 2. ** Light Depth-related ** - The depth of light is related to the shooting distance. The closer the lamp is to the subject, the shorter the depth of light, the faster the light transition, and the easier it is to become dark. The further the lamp is from the subject, the longer the depth of light, and the slower the light transition (decay). - The luminous depth can be defined as the range of light decay less than 0.3EV within a certain distance. It can be used in segments for direct light to obtain different lighting effects, such as obvious transition between light and dark, ideal or uniform effects. - When you need to shoot a transition effect, if the picture is very flat, you can move the light forward a little and reduce the power; if you want the brightness of the shooting area to be completely consistent, you can move the light far away and use a large light depth, but use a high-power lamp. After installing the honeycomb network, the light depth did not change, but the brightness decreased significantly. The soft light screen was close to the hard light cover, but the brightness became weaker. The soft light screen moved forward and the light depth became larger. - Being able to use multi-layer light depth and multi-layer light distribution theory to shoot was the advanced stage of commercial photography. One could first use a normal brightness base light, then add a short light depth to create a high light range. 3. ** Different masks and accessories ** - **55° portable standard reflective cover **: When different transition effects are required, the position and power of the lamp can be adjusted. If you want a strong transition between light and dark, you can move the lamp forward a little and reduce the power; if you want the brightness to be uniform, you can move the lamp far away. - **55° portable standard reflective cover + 10° honeycomb network **: Can be used to control the light and make the brightness of the shooting area uniform. - ** Regular Hard Mask **: The center point (hot spot/light center) is the brightest, and there is a reduction in brightness from the center to the edge. If you use the light in the middle of the hard mask, you will get a hard light. If you use the light from the edge of the hot spot to the edge of the hard mask, the light will be soft and uniform. If the light was moved back, the hot spot would weaken and the transition would be softer. - **70° light diffusing mask **: Zooming in, pulling out, or tilting will produce different light effects. The control of the hot spot could be achieved by moving the light back and forth, expanding the hot spot backward and shrinking the hot spot forward. Tilting the angle of the hard light cover and adding a visor to block the light center, directly using the edge light to shine, the light would be very soft. The soft light screen would also produce a corresponding light effect when it was close to the 70° light diffusing cover. A large hard light shield would cause the shadow to have multiple layers of shadows. Read more exciting novels for free
Commercial photography
In commercial photography, the requirements for the resolution depended on the specific use. If it was used for commercial large-scale advertising display, printing and framing, etc., it usually required a higher resolution, because a high resolution could ensure that the photo still had rich details after being magnified many times to meet the needs of commercial display. For example, 24 million pixelation could meet the commercial framing needs of printing 24-inch photos, but for larger size or large advertisements with higher requirements for details, higher pixelation might be needed. However, the quality of the image was not the only factor that determined the quality of commercial photography. The performance of motion, detail, texture, color performance, color depth, and many other indicators also had an important impact on the final quality of the image. At the same time, the high resolution could also bring some problems. For example, although the 61-million-pel full-frame camera had high resolution, it had problems such as reduced production rate, reduced sensitivity, reduced video capability, increased jelly effect, increased retouching and storage costs, and trouble sharing. In short, in commercial photography, one had to consider the resolution and other factors, and determine the required level of resolution according to the specific shooting content and display requirements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Commercial photography
As a side business, commercial photography had a certain potential and development opportunities. If you want to start a commercial photography side business, you can start from the following aspects: ** 1. Skill upgrade ** 1. ** Photographic Skills ** - For those who were new to commercial photography, they might be like Ren Meili in the information. Although they had a certain hobby of photography, they still needed to improve their skills. This might include in-depth study of the use of light (such as the combination of natural and artificial light in different scenes), composition (following aesthetic principles to arrange the picture), color matching (creating a color atmosphere that matches the theme of the shoot), and so on. 2. ** Knowledge ** - He also needed to master some professional knowledge of commercial photography, such as the requirements and specifications of different commercial types (such as product photography, portrait photography for commercial purposes, etc.). For example, product photography needed to accurately show the appearance and functional features of the product. ** 2. Business Development ** 1. ** Customer Acquire ** - When doing business on platforms such as TikTok, you can refer to the example of an independent photographer in Zhoukou, Henan Province. If it was a new account, he had to first solve the problem of starting the account, correct the account tag group, and ensure that the account was a precise user in the same city. This was because content determined interest, and interest determined the audience. He had to create content that customers wanted to see, not his peers. For example, if a photo studio, studio, or independent photographer wanted to get customers on TikTok, they had to solve the problem according to the situation of their own account (new account, old account did not play, or played without consultation, etc.). - Old accounts that didn't have views or inquiries needed to adjust the content. Then, they could use payment methods such as shaking and adding to push the video to accurate users. At the same time, they could obtain natural traffic by optimization of the content. 2. ** Service Items and Orientations ** - Decide whether your service will focus on a specific type of commercial photography, such as commercial photography for gourmet products, or provide comprehensive commercial photography services. For example, some commercial photographers might focus on taking promotional photos for high-end brands, while others might focus on taking product photos for small and micro enterprises for e-commerce platforms. - Target customer groups based on their skills and resources. For example, they could be positioned to provide cost-effective commercial photography services to local small and medium-sized enterprises, or to provide customized photography services to individuals or companies in specific industries (such as the fashion industry). ** 3. Borrowing Tools and Resources ** 1. **AI Tools ** - With the development of technology, such as the 2024 AI assisted photography course, some new tools and ideas might be provided. AI tools could be used to improve the efficiency and effect of photography, such as using AI for preliminary image processing and intelligent analysis of the shooting scene. 2. ** Learning Resources and Platform ** - You can take some photography related courses or join a photography community to learn from others and get feedback. He could also refer to some photography teaching videos, articles, and other resources to continuously improve his commercial photography skills. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
documentary photography and commercial photography
There were many differences between documentary photography and commercial photography: - ** Purpose **: - The focus of documentary photography was to record stories and events with meaning and meaning. When combined with words, it could carry and record human society and civilization. Behind the photos were often thought-provoking stories, important events, or symbols of an era that inspired people's memories and thoughts. It had a wide spread value and archive value. Moreover, excellent documentary photography should be able to guide the viewer to think according to the "50,000 thinking mode". The photographer not only exposed the problem but also provided a solution. He even directly threw himself into activities that changed the reality of society. - Commercial photography conveyed the power and commercial value of a brand as quickly as possible. It was a visual form that served the business. Its main purpose was to promote products, services, or brand images. - ** Focus **: - The difficulty of documentary photography lay in the grasp of the story of the character. Although light, color, and composition were also required, the importance of the story was ranked first. It required the photographer to find interesting things in ordinary places, think quickly, and capture them quickly. It was necessary to objectively reflect the content or essence of the event as much as possible, with less subjective nature. If there was too much human intervention, the work would lose its authenticity, and it would not be a good documentary photography. - Commercial photography focused on the exquisiteness of the form and had high requirements for the visual effects of the picture, such as lighting and composition. It was to create an attractive visual image to serve the commercial goal. - ** Attributes **: - It was a unique art form of photography that could not be replaced by other art forms. - Commercial photography was essentially no different from other forms of visual services for business. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Commercial photography needs
Commercial photography needs mainly include the following aspects: 1. Satisfying business purposes: To promote, publicize, and sell products, services, or brands. To attract the attention and interest of potential consumers through visual expression, to increase brand value and bring more sales. 2. Meet customer requirements: - Before shooting, the photographer should understand the expectations and requirements of the client. For clients who are not clear about their own ideas, the photographer should guide them to draw up a basic model plan, discuss and arrange the schedule. - The purpose of the photo was clear, because the method of shooting and the cost of shooting may be different for different purposes. 3. Be creative and aesthetic: The photographer must have his own creative ideas, shooting concepts, high-level commercial photography skills, and aesthetic standards. Otherwise, even if he was skilled, the photos that lacked creativity might be worthless. 4. Demonstrate product features: - For example, in product photography, one had to capture the uniqueness of the product. For example, in food photography, one had to capture the characteristics of the food (such as the color saturation and sweetness of desserts, the layering of layer cakes, etc.). - In the fields of portrait photography and clothing photography, they also had to show the characteristics and advantages of the subject. 5. Focus on visual effects: - In terms of composition, you can use the "three-point composition","middle composition","triangle composition","diagonal composition","45° overhead shot","90° overhead shot","0° head-up shot" and other composition methods and shooting angles to show the greatest charm of the subject. - In terms of background, it was necessary to choose a suitable background according to the subject. For example, the background of food photography should be clean and concise. It could be used to create an atmosphere by matching tablecloths or potted plants, while at the same time, it should highlight the subject. - Close-ups could be used to show details, such as using close-ups to highlight certain details in food photography (such as using chopsticks to pick up food for close-ups or using a large aperture to blur other things to highlight the main body). - The colors had to be in line with the popular elements and have a certain artistic sense. 6. Cooperation: In the process of commercial photography, photographers need to cooperate with clients, models, makeup artists, photography assistants, etc. to ensure that the shooting goes smoothly. 7. Finishing: After the shooting, the photos should be sorted out and filed in an orderly manner to facilitate the selection of customers. A detailed list should be made in writing to check for any gaps in time. 8. Diverse presentation: In addition to traditional still life shooting, you can also learn to make animations and shoot Short videos, making the shooting content more diverse. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Post-commercial photography
The post-production of commercial photography was a part of commercial photography that could not be ignored. It was of great significance and faced specific situations: ###1. Work content and challenges 1. ** Work flow and workload ** - In commercial photography, post-editing included "initial editing" and "refinement" of the photo. During the shooting, the photographer would capture many photos from different angles to meet the needs of the customers, which led to the retouching of a large number of photos after the shooting. For example, each retoucher could only complete an average of 700 photos per day. When faced with thousands of photos, not only would the workload be huge, but the repetitive and tedious initial retouching work would consume a lot of the retoucher's energy and might also limit his creativity in the subsequent refinement. 2. ** Pressure to meet production efficiency requirements ** - At present, users had high requirements for the efficiency of commercial photography, and traditional retouching speed could not meet this demand. For example, in the entire work process of the photo studio, the post-editing took up a high proportion, the workload was large, and the cycle was long. During the peak season or when the shooting tasks increased, the cycle from shooting to getting the final photo could be as long as a month. ###2. The revolution brought by AIGC 1. ** Increase in efficiency ** - AIGC technology was accelerating the process of commercial photography in the field of post-editing. Take Meitu Cloud Repair as an example. It could analyze the contrast, color, details, and other elements and defects in the photos through AI, implant the experience of top retouching artists, and use image algorithms to perform various optimization. Its unique functions, such as one-click batch editing, could greatly increase efficiency. Commercial photography agencies, independent photographers, and other industry users and individual users used Meitu Cloud Repair to reduce the time taken to refine a set of photos from 10 hours to 1 hour, and the cost of image processing was reduced by nearly 50%. Using Meitu Cloud Repair on a single server could also increase the number of preliminary photos a photoretouched artist could take in a day from 700 to 40000, which was 57 times more efficient than before. 2. ** Impact on manpower ** - With the application of AIGC's photo editing software, the manpower structure of the photo studio had also changed. For example, after using the AI retouching software, the owner of an entrepreneur photography studio turned all three retouching artists who were originally hired full-time into photographers. They would usually retouch photos part-time after they finished shooting. In addition, the AI tool significantly improved the efficiency of photo editing for ID photos, template photos, children's photos, etc. There was basically no need to redo them. It could shorten the time for customers to get photos. For example, ID photos could be edited and printed on the spot, and the time for previewing photos was also greatly shortened. ###3. The specific operations and ideas of the post-editing (Take Cameraraw as an example) 1. ** Tune adjustment ** - Take a photo with heavy shadows and a character under the sun as an example. In the bright part, first adjust the basic tone of the picture, such as darkening the shadows and black, and slightly reduce the exposure. However, be careful not to directly press the shadows to the darkest. Otherwise, it will cause the middle gray to be darkened, and the details of the picture will be reduced and appear dirty. He could press it to the limit that the image could accept before making local adjustments. 2. ** Local adjustment ** - In Cameraraw, you can use the mask function (although the old version did not have a mask, there were tools such as brushes, mirrors, and filter) to make local adjustments. For example, select the brush tool to smear the shadow. When smearing, control the feather value of the brush. For the shadow with a hard edge, the feather value should not be too large to ensure that the edge of the shadow is slightly hard. During the painting process, you can adjust the brush size according to different areas. For example, when painting the shadow of the wall, you can make the brush bigger, and when painting a small area, you can shrink the brush. If you accidentally painted an unwanted area (such as a person's hat in the highlight), you could use the mask's minus function to correct it. If you could identify the person, you could use the selected person to subtract it. If you couldn't identify it, you could use the object to select the object or use the brush to paint the part that you wanted to subtract. 3. ** Other adjustments ** - After applying a mask to the shadowy parts of the picture and darkening them, you can continue to apply if you find any brighter areas (such as double yellow lines). After that, he went back to the basic panel to fine-tune the color temperature and hue. He could also adjust the contrast, highlight, white, and other parameters according to the situation. For example, according to the shooting time (such as taking a big photo in the morning), adjust the image to highlight the focus of interest. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Commercial photography of vegetables
When doing commercial photography of vegetables, you can refer to the following methods: - ** Colors **: - In the early stages of the shoot, the basic color tones were planned to make the picture have a color tendency. For example, green and yellow were chosen from the spring colors to make the vegetables look healthy and appetizing, and it was in line with the smell of spring. A group of pictures should be based on a color tendency as much as possible. The color tone was used to reflect the photographer's thoughts and feelings, and it was also the color symbol that differentiated a photographic work from ordinary photos. - If it was a group photo shoot, planning the color tone would give a stronger sense of series. - ** Color matching **: - You can use neighboring colors or similar colors to match the picture. For example, green and yellow, which are similar in the color ring, can make the color of the picture more harmonious. You should avoid cold and warm colors appearing in the same picture. - It was best not to have more than three color schemes in a picture (the color scheme here referred to the similar colors in the three neighboring color schemes). For example, during the development of dishes, the production of dishes, and the post-filming process, the principle of green as the main color, yellow as a partner, and red as an embellishment could be set. - ** Shooting Techniques **: - Fresh vegetables have a glossy surface. You can refer to the method of shooting glossy objects. For example, shine the main light diagonally above the subject and use a reflective board (if there is no one, you can use a bright white cloth instead) on the opposite side of the light source to weaken the shadow effect. You can also spray water droplets on the vegetables to increase the freshness. Using a black background can highlight the original color of the vegetables and make the subject more eye-catching. - If you want to shoot dry vegetables (rough surface), you can refer to the method of shooting rough objects. - In addition to shooting vegetables alone, you can also create them with other items to leave a deep impression. For example, when shooting rice, roll the outer side of the bag down appropriately, so that the rice inside is in the shape of a small hill, showing a saturated and full visual effect; flour or tea leaves can also be used in a similar way. When the amount is insufficient, add props below and cover the bag with ingredients to make the bag look full. If other ingredients are insufficient and the inside cannot be seen, this method can also be used. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
About commercial photography
The following is the content related to the commercial photography thesis: - ** Commercial portrait photography thesis **: Commercial portrait photography is higher than life, it is the refinement, processing and re-creation of life. Its artistic feature was that it came from life and served life. When a photographer was creating, if he could grasp and deal with the real emotional moments of the subject and deepen them according to the requirements, he could create a work with the beauty of life. Otherwise, it would be monotonous and dull. For example, in the wedding photo shoot, different photography methods of different studios would produce different effects. Now, there were studios that took photos outside to capture the moment of the couple's carelessness. The photos taken in this way were more natural and novel, and could better reflect the personality of the couple. It was more fascinating than the traditional photography studio. - ** Advertising photography thesis **: In the overall advertising campaign, advertising photography is one of the links. From the beginning of accepting the client's commission, they had to first conduct market and product analysis and research, then plan and specify the advertising strategy. After determining the advertising creativity and copywriting, they needed advertising photography to express the creative effect, and finally choose the medium to publish and investigate the promotion effect. Advertising photography played an important role in commercial activities. As a medium of communication, it accounted for more than 80% of printed media advertisements and had an obvious commercial communication function. It also had a cultural function, reflecting social culture and becoming a part of photography fashion, explaining social fashion. In addition, advertising photography also had an aesthetic function. Its aesthetic should reflect the times, aesthetic trends, etc., and resonate with the public's aesthetic psychology to spread business information. At the same time, the basic principles of photography included a clear theme, drawing attention to the subject, and simplicity of the picture. - ** Commercial photography artistic thesis **: Modern commercial photography has various forms of artistic expression. You can see the shadow of various photography and art schools. Its artistic quality serves the content and can sublimate creativity to a higher level. The limitations of commercial photography also made it unique. Any artistic creation would be limited. The primary purpose of commercial photography creation was to promote the products and obtain benefits, which made it limited. However, the creators could display their talents within the restrictions to combine art with customer requirements. The creative process of an excellent commercial photography work was a process of artistic practice. From the creative conception to the final completion, the whole process reflected the rational thinking and emotional expression of the photography team. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Planning commercial photography
The following are the general steps of commercial photography planning: ** 1. Before Shooting ** 1. ** Confirm customer needs and expectations ** - Communicate deeply with the client and understand their basic thoughts on filming. Some clients might express themselves vaguely, and the photographer had to use his professional knowledge to guide the client to form a basic shooting plan. For example, understanding whether it was used for product publicity, corporate image display, or other specific purposes. - According to the customer's needs, they would determine the direction and sort out the shooting keywords. If it was a commercial photography with a national theme, the keywords might be national style, traditional elements, etc. If it was a promotion of technological products, the keywords might include a sense of technology. 2. ** Confirm photo usage ** - Different uses (such as advertising, product catalog, social media promotion, etc.) would have different shooting methods and budget. Having a clear purpose would help the photographer arrange resources reasonably and protect his own rights and interests. 3. ** Prepare for research before shooting ** - Study the characteristics of the subject. Take food photography as an example. If you were shooting desserts, you had to know how to present the color saturation and sweetness; if it was a layer cake, you had to know how to shoot the layering. - For product photography, understand the basic problems of product sketches, creative ideas, lighting, etc. At the same time, he could predict the possible problems that might occur at the filming location. - He was clear about the filming equipment he needed. Make sure that the photography equipment is suitable for the subject. Know what equipment is necessary when you go out to shoot and avoid making do with it. 4. ** Make a shooting plan ** - Confirm the filming schedule, including the time and location. - He had to come up with creative ideas, such as determining the shooting angle (such as three-point composition, center composition, triangle composition, diagonal composition, 45° overhead shot, 90° overhead shot, 0° head-up shot, etc.), whether to use close-up shots (to highlight the details of the food, etc.), and background selection (to be clean and tidy, to highlight the subject). - Confirm the props reference, color matching reference, makeup characteristics (for example, the theme of shooting the national trend may involve makeup such as pink eyeshadow, thin eyebrows, large areas of cheekbones, etc.), clothing style (for example, the style of the middle and late period of the Tang Dynasty reflects the light and elegant beauty, etc.). ** 2. During filming ** 1. ** Maintain communication with customers ** - He would discuss with the client about the various arrangements during the shoot, such as the adjustment of creativity and the change of shooting angle, to ensure that the shoot met the client's needs. 2. ** Follow the plan and shoot ** - During the shooting process, the shooting was done according to the previous creative ideas, lighting arrangements, etc. At the same time, flexible adjustments were made according to the actual situation, such as changing the shooting angle or lighting settings according to the actual display effect of the product. ** 3. After Shooting ** 1. ** Arrange and archive photos ** - The photos were organized in an orderly manner so that customers could choose from them. 2. ** Please provide a detailed list of instructions ** - He would give a detailed list of the photos in writing so that the customer could clearly understand the content of the photos. At the same time, he would check for any gaps and make sure that the customer would be satisfied with the results of the photos. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Imitating photography for commercial use?
Imitation of a photographic work for commercial use may be a violation of copyright or creativity, depending on whether the imitation of a photographic work violates the copyright or creativity of others. If you imitate a photographic work and use other people's copyright pictures or materials, or if you make creative adaptation without permission, it may constitute an copyright violation. In this case, the original author has the right to request for the termination of the copyright and compensation for the loss. If the imitation of a photographic work is only based on one's own creativity and inspiration, and appropriate modifications and deductions are made, it does not constitute an copyright violation. However, if the original author believes that your work violates his copyright or creativity, you may still have to bear the corresponding legal responsibility. Therefore, when using imitation photography for commercial purposes, it is recommended to confirm whether the work violates the copyright or creativity of others to avoid possible legal risks.
The best commercial photography in China
"The best" was a relatively subjective concept. There were many outstanding achievements and practitioners in the field of commercial photography in China. From the perspective of the competition, the China Commercial photography competition, which was founded in 2016, had developed rapidly and had now become an authoritative comprehensive commercial photography competition. The number of participating photographers had increased from more than 100 in the initial stage to more than 1000 in the 2021 - 2022 season. It attracted photographers from China Taiwan, China Hong Kong, Malaysia, Germany, and many other places to participate in the competition. The judging items had also increased from the initial four categories to ten categories. The organizing committee of the competition also compiled the award-winning works of the competition into a book and published it as a black book of China commercial photography. From the perspective of commercial photography creators, there were many well-known commercial photographers. For example, Chen Man was born in Beijing in 1980. She was a China fashion photographer and visual artist. She graduated from the Central Academy of Fine Arts. After shooting the cover of Youth Vision magazine, she made a name for herself in the fashion industry. She also launched a personal photography exhibition. Her work style was unique, combining traditional China philosophy and culture with contemporary fashion. The people under the camera were full of charm and personality. Zhang Jiacheng was born in 1992. His photography combined the formal sense of contemporary fashion culture with the introverted beauty of traditional China culture to construct a personal visual expression. His works were often published in many domestic and foreign magazines and were used as advertisements for many fashion brands. Liu Zongyuan was an A-list celebrity photographer in China. He had been working with A-list celebrities and fashion magazines for a long time. He could quickly capture the unique expressions and movements of celebrities. He was good at using light and shadow to show the characteristics of people. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>