Create a high-performing Internet celebrity hairstylist

Answer 1

Judging from the popularity of Xiaohua, an internet celebrity hairstylist in Huaihua, Hunan Province, creating a high-performing internet celebrity hairstylist could start from the following aspects:

** 1. Technology **
1. ** Self-improvement **
- Even without professional training, one could improve their skills through continuous practice. Like Xiaohua, she did not meet the graduation requirements of the hairdressing school, but she still insisted on learning. She watched other people's haircuts on the street and went home to practice. She constantly summed up her experience in practice.
- To be able to accurately understand the needs of customers and satisfy them. Xiaohua was known as a " barbershop who could understand words." She could meet the requirements of customers, such as " Don't cut too short, bangs cover the eyebrows but not the eyes, make it a little fluffy, and cut the sides short." This was the key to winning customer satisfaction.
2. ** Unique Style **
- Xiaohua had her own hairstyle, and it would not be easily changed by external factors such as celebrity effects. This kind of insistence on her own style helped to attract loyal customers who agreed with her style.

** 2. Marketing and Communication **
1. ** Using social media **
- Xiaohua had achieved good results through the Short videos platform. She insisted on posting videos. After a few months of hard work, the number of views gradually increased from the initial few, until a certain video had more than a million likes and became popular. Hairstylists could use social media to showcase their work, such as posting videos of customers before and after haircuts on platforms such as TikTok to attract more potential customers 'attention.
2. ** Word of mouth spread **
- Xiaohua relied on her good service and friendly prices to make customers willing to spread the news for her. For example, her men's haircuts cost 30 yuan and women's haircuts cost 45 yuan, which attracted many customers. Moreover, she treated every customer seriously and even made takeaway customers willing to wait for her hairstyle in the store. This good reputation prompted customers to recommend it to others.

** 3. Price and service positioning **
1. ** Price Strategy **
- They could formulate a price strategy that was friendly to the people to attract more customers. Xiaohua's price was very low compared to first-tier and second-tier cities, but it could gain high popularity in the local area and attract foreign customers. However, they also had to pay attention to balance and avoid conflict with their peers because the price was too low. For example, Xiaohua was slandered by some of her peers, who thought that she had lowered the industry standards, but she believed that her craft was currently worth the price.
2. ** Service Quality **
- To provide a high-quality service experience, including good communication with customers and a comfortable environment in the store. Xiaohua had a good attitude when communicating with the customers. She was laughing the whole time, which was also a factor in the customer's satisfaction. At the same time, after she became popular, in order to ensure the customer experience, the local police, firefighters, and market supervisors were dispatched to maintain order and drive food safety inspection vehicles to the streets. This also meant that they had to consider all aspects of service guarantee.
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