There were both real and fake branded goods sold by internet celebrities. Some internet celebrities would choose to sell fake goods in pursuit of high profits. For example, some online celebrities sold necklaces claiming to be "international brands" with 110,000 yuan in the live broadcast room, but they were actually high-quality imitations purchased through unknown channels. They sold 41 pieces in more than a month and made a profit of 80,000 yuan; There were also Live streaming eCommerce companies selling clothes marked with Li Ning, Tebu and other brands that were identified as counterfeit goods; There were also online celebrities selling necklaces matched with "international brands" clothing as counterfeit products. However, it couldn't be assumed that all the branded products sold by online celebrities were fake. There were also many honest anchors selling authentic products in the live broadcast industry. Read more exciting novels for free
In the field of live streaming, there were many situations in which internet celebrities and luxury brands worked together. Some internet celebrities brought luxury goods in the live broadcast room. For example, Dai Wang sold luxury goods such as Hermes in the Taobao live broadcast room. She first operated a Taobao store in 2008 and began to try live broadcast in 2019. She gradually changed from a high-end player in overseas shopping to a live broadcast with goods. Her Hermes live broadcast received 84 orders, and it was speculated that the turnover of goods exceeded one million. There were also products from Hermes, Chanel, Louis Vuitton, and other brands sold in the live broadcast room of Make Friends on TikTok. However, luxury brands also faced some challenges. For example, when Louis Vuitton was broadcasting Little Red Book, although it invited well-known bloggers and brand friends to come out and bring goods, it was criticized for being seriously inconsistent with the brand image due to the simple configuration of the live broadcast room and the down-to-earth explanation method. Three years later, when Versace brought a secondary product to the live broadcast room, it was still pointed out by consumers that it damaged the main brand image and was not considered high-end enough. In addition, although many netizens thought that Zara's creative live broadcast was quite similar to the live broadcast of luxury brands, luxury brands themselves had not yet figured out a systematic live broadcast strategy. As early as 2020, Burberry, Givenchy, and Chloé tried to live broadcast on e-commerce platforms in the form of cloud shopping, and there were also many problems. At the same time, there were also internet celebrities who wore luxury goods for live broadcasts. For example, Fan Xiaohui wore a new short-sleeved shirt from a luxury brand that cost 5300 yuan during her late-night live broadcast. Her state was very different from before. The incident where A B appeared in Simba's live stream also showed the interaction between former celebrities and current live streams. A B used to be the core figure of the running man, endorsing many top luxury brands, but in Simba's live stream, he seemed more humble. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Some of the live broadcasts on TikTok were real and some were fake. Some celebrities would do live broadcasts themselves, such as Xuxu Baby, Lu Han, Rihanna, etc. They interacted with fans through live broadcasts, sharing their lives, work, and other content. They might also carry out commercial activities such as bringing goods. However, there were also fake cases. For example, there was a fake " Jin Dong " who used synthesized voice to swindle money. This kind of situation mainly used the love of some people to cheat. In general, it could not be said that the live broadcasts of the celebrities on the TikTok platform were all real or fake. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
If the shoes bought in the online celebrity live broadcast room are broken, you can first contact the seller to negotiate a refund or repair; if the negotiation fails, you can complain to the local consumer association or the market supervision and management department; if you still can't solve it, you can seek legal help. It was important to note that proof of purchase and evidence of quality problems should be retained during the process to protect rights. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
There were many scams in the field of jade live broadcasts, and there were also cases of celebrities purchasing jade live broadcasts. Some live broadcasts claimed to have moved the bargaining scene to Myanmar, the country of origin. For example, Chengze Jade Live claimed that the anchor was bargaining for fans in the Mandalay Kuangqu area in Myanmar, but in fact, the live broadcast was in an office building in Kunming City. The owner was wearing Burmese clothes, the scene was fake, and there was even an act. There was also the Yongde Xiang jade live broadcast room, where the host fabricated his identity, such as the identity of a factory owner, an industry veteran, etc., to induce fans to place orders with the so-called price advantage. Therefore, he couldn't simply assume that the live broadcast of celebrities purchasing jade was real. He had to be careful. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
In the live streaming of celebrities, the situation of the authenticity of products purchased worldwide was more complicated. For example, Qi Wei's live broadcast room sold Ke Yan's white mud. The purchase link of this product came from the global shopping platform, and the price was nearly double that of the official flagship store. The netizens were identified as fake goods by the appraisal agency, while Qi Wei Studio denied and posted cross-border e-commerce customs clearance data and other information saying that the product came from legal channels. However, the netizen identified it again. The AI identification with an accuracy rate of 99% and the senior appraiser determined that it did not conform to the authentic craftsmanship. Moreover, the shop had been emptied. Qi Wei Studio chose to call the police and wait for the investigation results. This meant that when celebrities brought goods to buy products around the world, there was a situation where it was difficult to distinguish between the real and the fake. It might involve a variety of factors such as supply chain links, supply channels, and other complicated situations, resulting in disputes over the authenticity of the products. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
There were situations where internet celebrities participated in the war, such as the behavior of millions of internet celebrities "cigar brother" during the Ukraine war. He was originally in Kyiv, but he deliberately went to the frontline area of Donetsk in the east to broadcast live. His purpose was questioned by netizens to gain more traffic. When he arrived, he encountered danger and wanted to leave, but he was trapped. When he started broadcasting, there was a huge explosion behind him. The number of people in the live broadcast room was up to 100,000 +. Later, he contacted the embassy for help because the local water and power supply were unable to survive. His behavior caused controversy and was accused of wasting resources. Some netizens also thought that he should not deliberately go to the war zone to cause trouble. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Online celebrity brand women's shoes live broadcast showed a variety of situations. On the one hand, there were cases that achieved good results. For example," Uncle Wu in High Heels " was very popular when he broadcasted the new autumn and winter women's shoes on the platform, ranking in the top 50 on the real-time brand shoes and boots list. There was also a live broadcast selling branded women's shoes, which could sell 8,000 pairs in six hours. On the other hand, some women's shoes brands would cooperate with different types of streamers to carry out live broadcasts. For example, the group platform KCC "triplets gather together" launched a special live broadcast of Yi Si Q brand women's shoes. Although the sales volume was not much compared to the big streamers, under the circumstances that the brand had established a live broadcast room on a regular basis, long-term cooperation with KCC streamers would have a greater combination effect. At the same time, women's shoes brands would also carry out anti-season promotions and other activities through live broadcasts to attract consumers with preferential prices. Overall, the live broadcast of online celebrity brand women's shoes had a certain market potential, but it also faced problems such as insufficient preparation of goods. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
The reference mentioned some events related to the live broadcast of some popular players. For example, the Internet celebrity in New York had just said that the United States was not safe, and the next second, his phone was stolen. There was also the Internet celebrity Brother Yang's live broadcast room that invited NBA star Harden. The live broadcast room was very popular. Harden brought his own brand of wine and sold it. Brother Yang said that the gifts received during the live broadcast would be donated to charity funds. In addition, the online celebrity player Tianqing had been exposed for his low-quality behavior in the live broadcast room, such as publicly praising female stars, speaking rudely to female fans, and charging fans. These incidents reflected the diverse content of the live broadcast of the celebrity players, which may involve their own living conditions, business activities, interactions with other celebrities, etc., and various unexpected situations or inappropriate behaviors may occur during the live broadcast. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Here are some situations related to real internet celebrities: In the live streaming industry, there were many internet celebrities who showed their true selves. For example, the anchors of the Musen Grand Stage brought a pleasant experience to the audience by displaying various talents and sincere and enthusiastic attitudes, transmitting positive energy. However, there were also cases of inappropriate behavior on the part of internet celebrities. Some online celebrities fabricated false stories to attract attention, such as an online celebrity who fabricated a tragic story of being abandoned to attract millions of fans and was arrested by the police in a live broadcast; there was also an online celebrity "A Little Hard Work" who was arrested on suspicion of fabricating a false life experience and selling misery for profit. There were also internet celebrities who violated the rules or did not respect others during the live broadcast. For example, the internet celebrity "Mala Tang" secretly filmed intimate scenes of couples and live security checks at the airport, causing netizens to question and eventually banned their accounts. In addition, there were some commercial operations between different levels of internet celebrities in the live broadcast industry. Small and medium-sized internet celebrities might be used by brands to pave the way for the traffic and popularity of their products in the early stages, while super-head internet celebrities would get the best mechanism of the brand through various operations. There were some more complicated commercial competition behaviors. However, there were also internet celebrities who used legitimate live broadcasting methods, such as sharing their real experience in using beauty products, etc., to carry out live broadcasts or share their lives according to normal business rules. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
The down jackets sold by the fast-hand internet celebrity were real and fake. Some internet celebrities would abide by the rules and obtain goods from formal authorized channels for sale. In this case, the branded down jacket was real. However, there were also some bad internet celebrities selling unauthorized or fake down jackets. For example, there was once a fast-handed streamer, Miracle, who sold the "Yalu" brand products without permission. There were also merchants who sold down jackets of well-known brands at a price far lower than the official price through the fast-handed live broadcast room, which were identified as counterfeit goods. In addition, some consumers bought the so-called Canada goose down jacket in the fast-hand store and found that it was fake and caused body allergy. Therefore, one couldn't think that all the down jackets sold by the internet celebrities were real. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>