How can I become a blind box internet celebrity and make money by selling goods?

Answer 1

To become a blind box internet celebrity and earn money by selling goods, one could start from the following aspects:

** I. Pre-opening preparations **
1. ** Market research and accurate positioning **
- In-depth understanding of the blind box market, including the audience groups, market size, competition status, etc. of different types of blind boxes (such as Ruchao blind box, gourmet blind box, stationery blind box, etc.). For example, it was necessary to be clear whether it was sold to children, teenagers, or adults, because different groups had different preferences and spending power.
- He analyzed the characteristics of the local market and the online market to determine his blind box sales positioning. He wanted to focus on high-end limited edition blind boxes, affordable mass blind boxes, or special theme blind boxes.
2. ** Selection Strategy **
- Cultivate a unique eye for selection. Pay attention to popular blind box products, such as blind boxes with well-known IPs (such as Molly from Bubble Mart), which are often more popular with consumers. At the same time, he also had to pay attention to some emerging blind box series with potential.
- Considering the variety of blind boxes, in addition to the common trendy blind boxes, some creative blind boxes could also be introduced, such as blind boxes made with local cultural characteristics or blind boxes linked to popular movies and games.

** 2. Expansion and Operation of Sales Channel **
1. ** Combination of physical and online operations **
- ** Physical management **: If there is a physical store, pay attention to the display and atmosphere of the store to attract customers. For example, a special blind box display area could be set up and placed according to the series or popularity.
- ** Online operations **
- ** Create your own website **: Create a professional blind box sales website, displaying rich blind box product pictures, detailed product introductions (including the items and probability of the blind box), customer reviews, and other content to improve user experience.
- ** Play with social media **
- Open accounts on mainstream social media platforms (such as TikTok, Little Red Book, etc.) and regularly publish attractive blind box-related content. For example, he could release a video of the blind box opening, showing the beautiful appearance and internal items of the blind box to stimulate the curiosity and desire of the audience.
- He used social media's interaction function to interact with his fans, reply to comments and private messages, and build a good fan relationship. For example, they could hold discussions on topics related to the blind box or lucky draw activities to increase the activity of the account and the stickiness of the fans.
- ** Live streaming, opening boxes and limited time purchases **
- Blind box live broadcast. During the live broadcast, the blind box could be removed on the spot to increase the audience's sense of immersion and anticipation. For example, in some blind box live broadcast rooms, the host would open the box on the spot according to the number of orders placed by the audience and display the results. They would also set some interaction rules, such as giving small rewards if the audience guessed the item in the blind box correctly, to increase the popularity of the live broadcast room.
- Hold a limited time rush sale event to create a sense of urgency and urge consumers to place orders to buy the blind boxes as soon as possible. For example, setting a special price or exclusive gift for a specific time period to attract more customers to buy.

2. ** Using e-commerce platforms **
- Selling blind boxes on e-commerce platforms such as Pinduoduo and Xianyu. On Pinduoduo, you can take advantage of the traffic advantage of its low-priced products to promote blind box products in the 9.9 yuan special zone and other sections; On idle fish, you should pay attention to the selection and writing of copywriting. You can't directly copy other people's copywriting. You should choose attractive blind box pictures, such as searching for beautifully packaged blind box pictures from Pinduoduo's product review area or Little Red Book for publication.

** 3. product marketing and innovative gameplay **
1. ** New marketing methods **
- Blind box marketing based on hot topics or events. For example, the Sanxing Dui Museum launched a rock and roll blind box, combining traditional culture with modern trends to attract more young consumers. If there were popular movies, games, sports events, etc., they could launch blind boxes with related topics or carry out joint marketing with them.
- Using the celebrity effect or the cooperation of internet celebrities. For example, Ruixing Coffee made the image of spokesperson Liu Haoran into a blind box doll and bundled it with straw cups to increase product sales. He could try to work with local influential internet celebrities to help promote the blind box products.
2. ** New product gameplay **
- He had made some innovation in blind box gameplay, such as some blind box livestreams using the "blind box + gameplay" mode. For example, in the blind box game of "Tortoise Dual-Duel", the user could choose the color they liked when purchasing. According to different results (such as the appearance of the same color of "Dual-Duel", a specific arrangement of "three consecutive", etc.), there were different blind bag rewards. This game increased uncertainty and surprise, attracting many consumers to buy. He could also learn from this model and set unique rules in his blind box products to increase the fun and appeal of the product.
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