The quality of the Bright Moon lenses was relatively good. It was the leading brand in the production of lenses in China. The manufacturer divided the lenses into different groups of users, including students, outdoor and sports lenses. Bright Moon lenses were aspheric lenses, which had many advantages over ordinary lenses. For example, they were clearer, lighter, and more beautiful. They could also reduce the degree of eye distortion. The objects they saw would not be deformed, and they were more durable. The base material of the lens was KP resin, which was developed and produced in cooperation with Mitsui of Japan and KRoc of Korea. The quality was stable and the safety was high. Among them, the super durable lenses were very hard and had strong impact resistance. They were the first choice for frameless glasses and could also be used for sports lenses. Mingyue lenses 'PM series was the trump card series. The light transmission rate, Abbe number, and degree of reproduction were all high, and the overall effect was good. Different series of lenses had different characteristics. For example, the daily general series was affordable and the Abbe number was as high as 37; the PM series was super bright and wear-resistant, using the A6 film, the surface was smooth and translucent, dust-proof and dirt-resistant; the double anti-blue light series was designed to prevent blue light, but the effect was excellent, but the lens was slightly yellow; the double-sided aspheric series had two refraction index of 1.56 and 1.60, suitable for people with low degrees. In terms of film layers, there were mainly 18-layer coated Mingshi composite film and 20-layer coated Tianshi A6 film. The latter had the advantages of being easy to clean and anti-oil compared to the former.
Mingyue Lenses has been listed on the Growth Enterprise Market of the SZPE on December 16,2021.
The prices of the different series of Mingyue lenses are as follows: Mingyue lenses 56SP 1.56 aspheric surface starts at 298 yuan; Mingyue lenses 56AS1.56 aspheric surface starts at 328 yuan; Mingyue lenses 60AS1.60 aspheric surface starts at 498 yuan; Mingyue 1.74 refraction index lenses are more expensive and cost-effective. The 1.71 series was cost-effective for people with a temperature of 500 - 900 degrees, but there was no specific price. However, the 1.74 index lenses were more than twice as expensive as the 1.71 index lenses. The official flagship of Mingyue Lenses had 1.56/1.61/1.67/1.74 hardened aspheric anti-radiation ultra-thin lenses and other products, but no specific price was given.
The price of Bright Moon lenses varied according to the type of lens, function, and refraction index: - [Basic single-vision lenses: Non-blue-light-resistant resin lenses start at around $200; blue-light-resistant single-vision lenses start at around $300.] - Special Function Lenses: - [Anti-blue light lenses: Using a new filter technology, the price ranges from 300 to 800.] - Color Changing Lenses: Fast response speed, natural color conversion, price range: 500 - 1200. - [Anti-fatigue lenses: designed for long-term close-range workers. The price starts from 400 RMB. The high-end version with intelligent adjustment can reach 1500 RMB.] - Middle-aged and elderly lenses: The gradual multifocal lenses meet the reading and farsightedness needs of middle-aged and elderly people. The price starts from $500, and the high-end version does not exceed $2000. - Children's lenses: For children's visual development, the price starts from 300 RMB, and the customized ones for different ages can reach 1000 RMB. - presbyopic glasses series: designed for middle-aged and elderly people. The price starts from 500 yuan for the basic style and 1500 yuan for the high-precision customized model.] - Model price example (for reference only): - 1.56 aspheric surface: about 328 yuan per set. - 1.60 aspheric surface: about 498 yuan per set. - 1.71 aspheric surface: Depending on the specific configuration, the price ranged from $1168 to $1268. - Anti-blue light series: 1.60 anti-blue light lenses, about 648 RMB per pair; 1.71 anti-blue light lenses, about 1498 RMB per pair.
Bright Moon Lenses had obtained a patent for the gradual color-changing film lens and its manufacturing process. This lens includes a base sheet, a color-changing film layer, a stiffening layer, an anti-reflective film layer, and a waterproof film layer. The color-changing film layer is sprayed on the front surface of the base sheet, and the thickness of the color-changing film layer is reduced from the upper edge of the base sheet to the lower edge of the base sheet, and the color-changing film layer and the photo-curing protective layer are contained from the inside to the outside. There were many requirements when choosing the frame to match with the moon. The frame should be a full frame, a single-post head, an S-shaped nose pad, a titanium frame, and a square shape to ensure that it was close enough and that the center of movement was less than 3 mm. The outer angle of the temple should be large enough, and the frame should be stable. The normal range of the eye distance was 10 - 12 mm (the smaller the better), the normal range of the anteversion was 5 - 12 degrees (the larger the gradual film, the better), and the normal range of the face curve was 0 - 8 degrees (the larger it was, the more comfortable it was). The height of the pupil was also very important. The ideal position was that the lower eyelid and the frame height of the mirror were basically overlapped, and the eyes were slightly above the frame height. To determine the pupil height, the examiner and the examinee needed to face each other and be at the same level. It could be determined by observing the reflection points of the eyes through the illumination of the pen lamp. There was also a pupil height sticker to assist in the measurement. When the height of the single pupil was different, under the premise that the frame was adjusted flat, the difference of 2 mm could be based on the average value or the main eye. If the difference was too large, the actual pupil distance of the single eye would be used. When you first wear Bright Moon lenses, you should use them at home first, following the principle of first being quiet before moving, first inside before outside. There may be a slight halo, a sense of swaying, a change in the sense of spatial distance, and other phenomena. When looking at close, there will be slight discomfort when the eyeball is rotated downward. This is a normal phenomenon and generally requires two weeks to adapt. When taking out the mirror, first look far away. When it's clear, put the book in front of your eyes. If you can't see clearly, move the book down and feel the change in clarity in the distance at the same time. When walking, look into the distance, look at the nearest side or lower your head slightly when going down the stairs. When looking close, try to look down and swing your head left and right. In addition, Mingyue Lenses also had a patent related to the multi-axis gradual multifocal lens power measurement system, which helped to solve the shortcomings and deficiencies of the current focimeter measurement.
The information provided so far only has the approximate price range of some products of Mingyue lenses in 2024 - 2025. For example, 1.56 index aspheric lenses: 200 - 300 yuan/pair;1.60 index aspheric lenses: 300 - 500 yuan/pair;1.67 index aspheric lenses: 500 - 800 yuan/pair;1.71 index aspheric lenses: 800 - 1500 yuan per pair. There was no detailed price list for the 2025 Bright Moon lenses, so it was impossible to provide a detailed introduction.
Mingyue Lenses was listed on the Growth Enterprise Market of SZPE on December 16,2021.
Some of the prices of Mingyue lenses in 2020 are as follows: - The average selling price of lenses was 15.61 yuan per piece; - The unit price of e-commerce self-operated lenses was 175.43 yuan/piece, and the unit cost was 14.56 yuan/piece; - The unit price of the lenses sold in the offline experience store was 101.16 yuan per piece, and the unit cost was 9.96 yuan per piece. - The retail price of each pair of 1.74 aspheric lenses (2 pieces) was as high as 2598 yuan. In addition, in the online flagship store of Mingyue Glasses, some lenses were priced as high as 2478 yuan, while the top-selling lenses ranged from 248 yuan to 1898 yuan.
Mingyue lenses 'IPO revealed many situations in the glasses industry. The first was the industry's "profiteering" phenomenon. From the Mingyue lens's offering document, the cost of lenses was relatively low. For example, the average annual cost of a lens was 6.77 yuan, but the price of selling to consumers could climb to a few hundred yuan or even 2000 yuan, and the gross profit margin of e-commerce sales was as high as 91.7%. At the same time, Mingyue lenses 'IPO also exposed some of its own problems, such as the decline in the production capacity of each period of lenses year by year, the number of dealers decreasing year by year, and there were doubts about the dealers, including the low percentage of actual sales volume and purchase volume of dealers, the mismatching of business scale and sales contribution of some major dealers, and the situation of seemingly determining revenue in advance. Mingyue lenses did not respond to this. In addition, although there was an inventory value of more than 100 million yuan and it was difficult to get back the goods sold, Mingyue lenses still needed to raise funds to expand production.
The Bright Moon Mirror had many characteristics. In terms of innovative research and development, it had attached great importance to innovation since it was established in Shanghai in 2002. The self-developed super-tough lenses obtained the national invention patent in 2008. In 2014, it successfully developed 1.71 refraction index lenses to break the spell of high refraction index and high color umbrella. In terms of product quality, Mingyue lenses cooperated with Japan's Mitsui and South Korea's KMC to develop and produce the base material of the KP resin lens. The quality was stable and the safety was high. The film layer included the Mingshi composite film (18 layers of coating) and the Tianshi A6 film (20 layers of coating, easy to clean, anti-oil advantages). The PM series was a trump card product with high light transmission rate, Abbe number, and reduction degree. The overall clarity and comfort were good. The super durable lenses of the KP series were hard and impact-resistant, suitable for frameless glasses and sports lenses. Its conventional lenses reached a good level in all subdivisions, and it achieved a high cost-performance ratio under the premise of having multiple patents. However, there were also some shortcomings. For example, the unconventional series of lenses were more expensive. The price of 1.74 index lenses was twice that of 1.71 index lenses. The cost-performance ratio of ultra-high-degree lenses needed to be considered. Although the anti-blue-light lenses were better, the background color was dark. It might not be necessary for the average person to choose. Heavy users of mobile phones and computers could consider it. In terms of market performance, the revenue from 2017 to 2020 increased from 426 million yuan to 540 million yuan, and the net profit increased by 3.15 times; On December 16,2021, it became the first Chinese brand lens manufacturer to be listed on the Growth Enterprise Market of the SZX. On the first day of listing, the stock price rose by 149.31%; The product sales covered more than 30 countries and regions, and in 2022, it was selected as a partner of China's aerospace industry; Its stock price rose and fell, such as 6.06% on November 20,2024 and 5.41% on November 21,2024. Many research papers gave it a "buy" rating and had positive expectations for future net profit growth.
The unit cost price of Mingyue lenses in 2019 was 6.23 yuan, but the cost price in 2024 was 34.22 yuan (there may be differences due to different products or cost calculation methods).