60 Pingwang Barbecue Restaurant

Answer 1

The following are some key points about the 60-square-meter internet celebrity barbecue restaurant:

** 1. Renovations **
It could be decorated in an industrial style, such as using cement ash, iron art, red brick finishes, and other elements. The ground should be made of imitation sand stone tiles. The overall cost should be controlled at 58,000 yuan (big bag, the kitchen location has not been changed due to cost reasons) to create a modern personality barbecue restaurant.

** 2. Marketing **

1. ** Draining Strategy **
- Some unique activities could be set up, such as grabbing beer with one hand. Customers could drink as many bottles of beer as they grabbed with one hand for free (they could use it for the day or save it for the next time). People who passed by and did not have time to eat barbecue could also participate in grabbing beer and store it in the store to attract them to spend later.
- For customers who had membership cards in other physical stores (such as gyms, beauty salons, barbershops, etc.), they would carry out a free barbecue card activity. However, the card was not meant to be used in one go. It would deduct 10% of the amount spent each time. This way, it could attract high-quality and high-spending customers.
- A week before the opening of the store, flyers would be distributed to advertise. On the opening day, customers would come to the store to consume beer and drink as much as they wanted. They would also ask customers to scan the code to register for the store's Mini programs and publish the store's TikTok to participate in the beer event.
- You can set up a lucky draw. For example, members who spend a certain amount of money (such as 288 yuan) can participate in the lucky draw. When a certain number of people (such as 4000 people) draw the prize, the prize will be set to a luxury car (such as a Mercedes-Benz E300 and other cars worth more than 300,000 yuan) or a large amount of spending (such as 3000 yuan, 1000 yuan).
2. ** Customer Retentions and Fission Strategy **
- Establishing a membership system. If you spend a certain amount (2000 yuan, 5000 yuan, 10000 yuan), you can enjoy different discounts (95% off, 15% off, 25% off), and each time you spend, you need to use your real name to enjoy the discount.
- The first three people who grabbed the largest amount of red packets would give a certain amount of beer (such as 88 bottles, 55 bottles, 44 bottles). However, the beer was not collected in one go. Each time, they could receive three bottles, which encouraged customers to come to the store to spend more and bring their friends along.
- Customers and employees were encouraged to take pictures of events such as beer drinking competitions in the store and post them online. Customers could use their likes and views to exchange for cash deductions from the store, thus achieving unlimited fission.
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