commodity structure plan

Answer 1

The commodity structure planning map mainly involved two levels of planning.

The first level was categorized according to the prediction attributes of the products:
- Image products: These products mainly represent the brand image. They are expensive and have a small quantity. The number of SKUs and quantity should be small but not large. Generally, they account for about 10%. However, if the brand is attacking high-end customers, the proportion can be increased appropriately. These products mainly exist to improve the brand image.
- Best-selling products: They are the main force that brings profits to the brand. They account for the absolute majority of the total, and the recommendation ratio is 60%.
- Main product category: It has the characteristics of both best-selling and image products. The number should not be too large, accounting for about 30%. Of course, the actual proportion of each brand still needed to refer to historical sales data and was affected by brand strategy.

The second level was divided according to the category of the product itself, such as dresses, coats, shirts, etc. in clothing, and 20-point diamonds and 30-point diamonds in diamond jewelry. The core of this part of the plan was to compare the proportion of orders and the sold out rate of the two data, observe the change trend of these two data in the past three to five planning time periods, and then predict the proportion of the number of products in this category during the planning period. For example, if the actual sell-out rate of a certain category was high, it meant that the performance was good, and the proportion could be considered to increase in the next issue; if the sell-out rate was low, the proportion could be considered to decrease.

Taking convenience stores as an example, their commodity structure could be roughly divided into three categories: food, non-food, and service:
- Food category: At least 50% of the items sold in the entire store. In the food category, special attention should be paid to the two categories of "fast food" and "beverage products". It is difficult for the processed food at normal temperature to compete with supermarkets. The very warm fast food and beverage products are the products that convenience stores can focus on developing with high gross profit margin and fast turnover.
- Non-food: The sales amount does not account for a high proportion of the total turnover of the convenience store, but there are many items. He had to know what to do with such goods, ensure the supply of essential goods, and not be out of stock. He also had to check the sales of goods regularly and replace those that did not sell well in time.
- Service goods: There is a lot of room for development. When introducing them, market research should be carried out based on the combination of "convenience" and "advantage" as the standard to assess the size of the demand. Items such as advertising, express mail, and information supply can be developed. At the same time, the commodity structure of convenience stores in different business districts should also reflect their characteristics.

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