Ru Ru theory

Answer 1

The theory of watching movies included many aspects:
- ** Theory related to viewing position **: To avoid neck fatigue caused by long-term viewing, the maximum angle of elevation of the person should be <=35°; in order to fill the line of sight of the person as much as possible, the horizontal angle between the person and the left and right ends of the screen should be>=36°. Because of this, different types and sizes of cinemas had different optimal seating positions. For example, for IMax movies, the best viewing position in the lobby was the center of the 9th to 10th row, the middle hall was the center of the 7th to 8th row, and the small hall was the center of the 5th to 6th row. For China's IMax 3D hall, the best viewing position for the giant screen 3D was the center of the 1st to 5th row, the non-giant screen 3D was the center of the 1st to 3rd row (so that it could obtain a better 3D depth), and the 2D was the center of the 4th to 6th row (so that it would not be directly blown by the air conditioner).
- ** Movie-watching subject theory **: Metz, the representative character, proposed the relationship between movies and dreams in The Signifier of Imagination. The subject of watching movies and the subject of dreaming were the same. Movies and dreams corresponded to the same image, and the process was also the same. They were both the satisfaction of people's instinctive and unconscious desires. Movies were produced from desires, and their principles were similar to those of dreams. Lacan's theory added that the baby facing the mirror image was equivalent to the main body facing the screen in the movie. The baby would change from surprise to recognition. The same was true for the main body in the dark. The first surprise and then recognition of the image would establish the main body. After the establishment, the main body would change from passive to active. The experience of the characters in the movie would be reflected and recognized by the desire of the audience. Metz also suggested that the language structure of movies was very similar to the unconscious structure of humans. They had the same mechanism. Symbols were images and illusory, which was why movies easily influenced the audience. The movie was a kind of "one-way view". In the process of one-way view, the person's subconscious could be completely exposed, presenting a state of peeping. Metz believed that the film organization was composed of three parts: the external machine was the entire production system of the film industry, which was to ensure that the product was accepted by the internal machine; the internal machine referred to the audience's aesthetic psychology, motivation, purpose, and other unconscious desires of the audience; and the third machine was the criticism and theoretical concepts about the film. Bodley supplemented Metz's second semiotics theory and believed that the viewer had the advantage of visual function and could quickly produce the recognition of the image.
- ** Movie-watching experience theory **: James H. Gilmour and Joseph Pine proposed that experience is a comprehensive experience that resonates with consumers. With the arrival of the experience economy era, consumers 'consumption concept changed from materialization to non-materialization, and they yearned for more experience. Various industries began to compete with experience as the core of their business strategy. In the film industry, merchants would consider the needs and positions of the audience, differentiate the experience of different audience members, and create special movie experience effects to meet the needs of the audience after investigation and practice. This would improve the audience's satisfaction with the experience, thereby increasing the profits and benefits of the industry.

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