Public service advertisement camera planning

Answer 1

The following are some key points for planning public service advertisements:

** 1. Focus on the target audience **
1. ** Emotional audiences (like the general public)**
- He could plan a scene that was warm, touching, and shocking. For example, when planning a public service advertisement with the theme of family affection, like the case of "Washing Mother's Feet," close-up shots were used to capture the gentle expression of the mother washing the feet of the child, the innocent face of the child, and the strenuous and serious look of the child washing the feet of the mother. The middle shot showed the warm environment of the family, and the panoramic view showed the harmonious picture of family interaction. The combination of these shots could touch the audience's deepest emotions and cause emotional resonance.
2. ** Rationally guided audience (such as intellectual)**
- For this kind of audience, the camera had to focus on presenting the truth. If it was a public service advertisement promoting environmental protection, it would use mid or close-up shots to shoot pictures of polluted rivers and mountains of garbage. With real data charts and other content as the background, and then use close-up shots to show the tragic situation of animals and plants after being polluted, so that the audience could intuitively obtain information about environmental deterioration, thus triggering their rational thinking about the problem.

** 2. Choose suitable scenes and character shots based on the theme **
1. ** Education Public Service Announcement **
- If the theme was child safety education, the camera could focus on the common activities of children, such as the interior of the family. Using close-up shots of children's dangerous actions in the kitchen, such as opening the kettle, and inappropriate behavior of searching for medicine, parents were warned to pay attention to children's safety through these shots. You could also set up a school scene and use the middle shot to show the teacher teaching the child safety knowledge.
2. ** Public Service Announcement on Social Morality **
- For example, a public service advertisement that promoted caring for the disadvantaged could aim the camera at the life scene of the disadvantaged. For example, a panoramic view would be used to show the blind people walking on the streets with difficulty, and a close-up shot of their helpless expressions would be used to switch to warm scenes such as ordinary people helping the blind people cross the road. The theme would be conveyed through the contrast of the scene and the interaction of the characters.

** 3. Construct the logic of the camera based on the publicity strategy **
1. ** Symbolizing advertising strategy, camera planning **
- If they used the celebrity effect to increase the popularity of public service advertisements, they would first use panoramic shots to show the big scenes of celebrities participating in public service activities, such as celebrities donating materials in poor areas and interacting with poor children. Then, they would use close-up shots to capture the celebrities 'expressions and movements, such as the warm smile of the celebrities and the affectionate stroking of the children's heads. With the help of the celebrities' images, they would arouse the audience's beautiful associations and increase the audience's memory of the public service advertisements.
2. ** Information advertising strategy, camera planning **
- In public service advertisements with the theme of spreading health knowledge, in order to allow consumers to obtain true and credible information. He could use the mid-shot to capture the image of the expert explaining health knowledge, and use the close-up to display relevant health data charts, medical equipment, and so on. Then, they would use a close-up shot to show the body's disease or the good physical condition of a healthy lifestyle. From the perspective of authenticity, the audience would have faith in the health information conveyed.
3. ** Image building strategy, camera planning **
- For public service advertisements aimed at shaping the image of the company, such as the company's sponsorship of education in poor areas. They used a panoramic view to display the brand-new school built by the enterprise and the complete teaching facilities. The mid-shot shot captured the interaction between the employees and the students, and the close-up of the company's logo, the employee's work clothes, and other elements with the company's logo to obtain the recognition of the consumers.
Read more exciting novels for free