The profits and risks of opening a supermarket must be known to novices

Answer 1

The profits and risks of opening a supermarket were affected by many factors. Newbies needed to have a clear understanding of this.

** 1. Profits **

1. ** Relationship between cost and profit **
- The profit of opening a supermarket was closely related to the investment cost. Low cost meant that risk was reduced and profit was obtained. The cost mainly included rent, renovation, water and electricity, equipment and consumables, and the first batch of goods.
- Taking a small supermarket as an example, the rent might be about 3000 yuan per month, the renovation cost about 10000 yuan, and the water and electricity cost about 500 yuan. In terms of equipment and consumables, the cash register was about 500 yuan, the supermarket shelf was about 6000 yuan, the tobacco and alcohol cabinet was about 1600 yuan, the freezer (vertical and horizontal) was about 4000 yuan, the labels, shopping bags, etc. were about 500 yuan, and the first batch of goods cost about 10000 yuan.
2. ** Item profit calculation **
- The gross profit of all kinds of goods was generally between 20% and 30%. If it was estimated that the goods sold every day were about 1500 yuan, the sales in a month (calculated by 30 days) would be 45000 yuan, and the gross profit would be about 9000 yuan. After deducting rent, water, electricity, labor, and other expenses, the net profit was about 4500 yuan, which could earn about 50000 yuan a year. Basically, it could start to make profits within two years.

3. ** Strategy to increase profits **
- Lower the purchase price: Since the market price is relatively fixed, try to lower the purchase price of the goods as much as possible and earn more profits through the difference.
- Business strategy: You can use some business skills, such as attracting new customers (for example, when the customer is a new customer, you can give a discount by adding them to WeChat), dealing with leftover goods (for example, selling the unsold mangoes for 30% off), pre-selling (for example, pre-ordering the eggs for 30% off in advance), increasing interaction (for example, giving random red packets, and the person who gets the most money will enjoy a 20% discount when they come to the store to buy), etc. These strategies can drive popularity and consumption, thus increasing profits.

** 2. Risk-wise **

1. ** Competition risk **
- There was great competition among the same type of supermarkets. There were many types of supermarkets on the market, including large-scale stores, general merchandise stores, standard supermarkets, convenience stores, etc., which could be seen everywhere. There might be many competing stores near a residential area, which would lead to the diversion of customers.
2. ** Business risks **
- Although the supermarket could recover its capital faster if it operated well, it still faced many operational challenges. For example, if the market research was insufficient and the purchase volume of goods was not grasped well, it might lead to inventory overstocking or out-of-stock situations. Or if the business strategy was not appropriate, it could not attract customers and affect profit.

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