Local internet celebrities live broadcast with goods

Answer 1

The live broadcast of local internet celebrities with goods was an important phenomenon in the current e-commerce industry. Some local online celebrities used their influence to help sell their hometown products and promote rural rejuvenation. For example, Huizhou's " Security Bozi ", who used the security profession as a background to make funny videos, became popular and began to help the village revitalize. He participated in the promotion of local specialty products, such as Aobei Village's Amami Dumplings, Zhenlong Town's Litchi, Taimei Town's Sanhua Plum, etc., and achieved good sales results.

However, there was also a lot of chaos in the live streaming industry. Some internet celebrities would do anything to pursue their interests. For example, the incident of Sister Dongbei Yu being interviewed reflected some problems. In order to attract traffic, the host might exaggerate the effect of the product, promote inferior goods, and also have false publicity and cooperation with illegal merchants. The return and exchange policy of some online celebrities 'live broadcast rooms was difficult to implement. Sometimes, there was a lack of supervision on the platform, which made it difficult for consumers to protect their rights. In addition, in terms of commodity prices, there may be phenomena such as the "lowest price on the whole network" behind the expired products clearing inventory, the original price being false, and so on. There were also some online celebrities who were new and fast but might lack strict screening of products. Business selection was more about profit rather than product quality. Although the supervisory department had begun to introduce a series of measures to rectify the industry, such as strengthening the responsibility of the platform, implementing the real-name system of live streamers, and establishing a blacklist mechanism, there were still many problems in the industry.
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