Fred Perry

Answer 1

Fred Perry was a famous British casual wear brand founded in the late 1940s. It was named after Tibby Wegner and tennis player Fred Perry.

Its brand logo was an elegant laurel leaf, which originated from the logo of the earliest Wimbledon tennis tournament. The brand's style of clothing was a British classic and a MOD Style.

Fred Perry changed in different eras, often related to cultural trends. For example, in the 1960s, Mod culture was very popular in Britain. The brand produced Polo Shirt in different colors, thus becoming the first brand to develop from sportswear to casual wear. In 1966, the United Kingdom won the World Cup, and the football style flourished. Its shirts were recognized by British football fans at that time. In the 1970s, Mod culture was still popular. The actors in the movie " Quadrophenia ", which paid tribute to Mod culture, all wore Fred Perry. The Who and Paul Weller were supporters of the brand. In Manchester, there were even a group of supporters who called themselves the Perry Boys. In the 1990s, during the Brit-pop war in the British music industry, bands such as Blur, Oasis, and Ocean Colour Scene wore Perry shirts regardless of whether they were filming Music videos or attending different events.

The brand did not like fancy designs, but only wanted simple and eye-catching designs. It was very popular among young people nowadays and had supporters all over the world. In China, as the representative brand of ITHQ Group, FRed Perry appeared in the IT brand collection stores in various cities in the mainland. In January 2012, it opened its first flagship store in Beijing. At present, it only had counters in Beijing, Shanghai, Shen Zhen, Hong Kong and other cities. It also had flagship stores in the mall and offline stores. However, the number of fans in the flagship store of the mall showed that it was relatively small. It used to be the favorite brand of " British hooligans " and was synonymous with rebellion. Now, it gave people the feeling of a British gentleman.

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