How to Play in an Internet Celebrity Snack Shop

Answer 1

The way to play at the internet celebrity snack shop was as follows:

** 1. commodity layout and pricing **
1. ** Setting up a low-price impression **
- The common water drinks, such as mineral water, coke, or energy drinks, were placed in a conspicuous position at the entrance. They were priced with eye-catching low-priced signs to create a relatively cheap atmosphere in the entire store. Branded puffed food such as potato chips were placed inside, and the price seemed to be cheaper than the supermarket.
2. ** Reasonably priced **
- The pricing had to take into account the purchase cost, the consumer's ability to withstand, the market price, and many other factors. For beginners, they could set the price according to the market price. If they didn't know how to set the price, they could refer to the online or supermarket prices to set a suitable price. At the same time, it should be noted that the gross profit margin of ordinary snacks was between 30 - 50%. After deducting rent, water and electricity expenses, the net profit was about 10% - 20%. If it exceeded the reasonable range, it should be considered whether the purchase price was too high.

** 2. Selection and inventory management **
1. ** Selection Strategy **
- The selection of goods played a decisive role in the business of the shop. They had to choose classic nostalgic snacks, popular snacks, celebrity endorsement products, popular IP collaborations, novel and fun packaging, and so on. They needed to combine the local consumers 'consumption preferences and spending power to make the selection. They had to give priority to choosing popular, brand-guaranteed, and well-known products. At the same time, they had to take into account factors such as taste and packaging to avoid snacks that were niche and had no user base.
2. ** Storage Management **
- He had to manage the inventory in a scientific manner, plan the purchase strategy, adjust the turnover speed, and avoid overstocking. He had to make good predictions, especially for goods with short shelf life. Seasonal unsalable goods should be reduced in time to clear the warehouse, and new goods should be used to fill the vacancy, and reasonable inventory should be determined according to regional differences.

** 3. Marketing Method **
1. ** Low-price drainage and profitable product matching **
- Low-priced products could be set up to attract customers into the store. At the same time, snacks worth more than 10 yuan in the store could occupy a higher proportion (such as more than 80% share) as profitable products.
2. ** Cultivate a cost-effective mind **
- It was similar to Xiaomi's practice of cultivating customers 'cost-performance mentality.
3. ** Use event marketing **
- The offline stores could use festivals to carry out activities. For example, Zhao Yiming's snack shop had a one-yuan purchase activity during the Golden Week (during the National Day period, there would be a one-yuan purchase of one item every day from the 29th to the 3rd), and there was a 12% discount activity on the 8th of each month. Online stores could also use event marketing to increase their turnover.
4. ** Using feelings or brand characteristics to create **
- Using feelings to create local specialty online snack stores, such as referring to the childhood brand snack stores, from the brand name to the store decoration style, it was in line with the characteristics of childhood, resonating with the 80s and 90s. He could also use the brand characteristics to create a famous snack store, such as Three Squirrels. The entire store, from the shelves to the light box cashier ceiling, was in line with the brand's VI image. He could also join such stores.
5. ** Show through the media with the help of the blogger's shop visit **
- Snack stores that were owned or planned to be owned by themselves could display the characteristics of their own stores through their own media platforms. They could also be guided through the blogger's shop visits and promotional activities. Moreover, the store decoration must have its own style and characteristics.
6. ** Carry out creative promotions **
- Promotions should not be limited to discounts. A simple discount would make consumers dependent on it. Moreover, when the promotion ended and the original price was restored, consumers might feel that the product was expensive.

** IV. Store Operation and Service **
1. ** Item display **
- The display of the goods must be obvious to the consumers. This was the first condition to achieve sales. Only by letting the consumers see the goods clearly and attract their attention could they stimulate their impulsive purchasing psychology.
2. ** Focus on introducing new products **
- The introduction of new products was an important means to maintain and strengthen the store's business characteristics, and it was an important guarantee for the snack store to guide consumer demand.
3. ** Do a good job in store service **
- In the daily operations of the store, customer reception was a very important part.
4. ** Online and offline integration **
- To achieve precise integration of online and offline, precise marketing, linking all customer resources, from customer acquisition to conversion, from retaining to transferring introductions. The offline physical stores could realize the integrated management of inventory, cashier, and bookkeeping. They could also quickly have a Mini programs store, allowing customers to freely choose, self-service orders, and deliver them to customers through express delivery or offline self-delivery.
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