E-commerce product photography business price
The price of the e-commerce product photography business varied due to many factors. For example, the region, the difficulty of shooting, the effect of shooting, the number of shots, the time of shooting, and so on. For example, the price of white background maps in first-tier cities was not much different from other cities. It was about 50 - 80 yuan per photo. Clothing shooting was relatively expensive. Generally, it started at 60 yuan per piece and there was usually a starting bid. The starting bid was 6 - 8 pieces, and the price of a set of product drawings was between 300 - 800 yuan. In the 2024 Olympic season, a deposit of 50 yuan for the shooting of products in the e-commerce industry in Guilin could be paid for a set of product pictures. There was also a cross-border e-commerce foreign trade clothing shoot. The external model shoot was 238 yuan per piece (including the external model). In addition, the market price was rather chaotic, and the quality of service and filming results were uneven. Read more exciting novels for free
E-commerce product photography
E-commerce product photography was a photography category that used photography techniques, light and shadow, background, and props to show the shape, color, and material of the product. It covered still life photography such as beauty makeup, metal shapes, jewelry, digital appliances, food and wine, leather bags, and so on. When doing e-commerce product photography, you need to pay attention to the following aspects: 1. ** Equipment preparation before shooting ** - ** Cameras **: Entry-level single-lens reflex cameras can meet the basic shooting requirements. It would be better to use more professional high-end cameras if possible. - ** Lenses **: Choose the lens according to the size of the product. When shooting small accessories and other small items, you can use a hundred micro lens to show the details; when shooting bags, clothes and other larger products, you can choose a 50mm large aperture standard fixed-focus lens, which can control the distortion of the photo and display it close to the 1:1 image seen by the human eye. The large aperture also helps to highlight the main body. - ** Soft Light Box **: The use of a soft light box can make the background simple, allowing the product to be fully illuminated by 360 degrees of light, making the texture of the photo better. 2. ** Production Shooting Details ** - ** Setting up the shooting scene ** - ** Backgrounds **: Choose a contrasting background based on the color of the product. White backgrounds are usually more versatile. - ** Light **: If you use natural light, try to shoot close to the window; if you use artificial light, you need to know the lighting knowledge, you can also use a soft light box with light. - ** camera settings ** - ** Mode **: Set the camera to M (manual mode) for shooting, and set the focus mode to single-shot autofocus. - ** White Balance **: If the camera flash is used, the white balance will be set to flash mode. If natural light is used, the white balance will be set to auto mode. This will ensure that the photos will have the true colors of the product. - ** Isofile **: Can be set to the minimum, such as 50 or 100, to make the image quality clearer. - ** Shooting of the product **: After the preparation work is completed, adjust the position of the flash and the product. After focusing, press the shutter to shoot. Then, adjust the position and angle of the product to shoot again until the product is shot from all angles. 3. ** Ways to make product photos more brilliant ** - ** Combined with character shooting **: For example, let the model hold the product to display, if it is clothes, let the model wear it to display. This is more attractive to customers than directly shooting the product. - ** Exhibiting product characteristics **: For example, when shooting metal products, you can show the texture by changing the angle. In addition, there were the following shooting techniques: 1. ** Clean the dirt on the product **: Any material must be cleaned before shooting, because the small flaws on the product will be obvious under the lens. If the cleaning is not thorough, it will affect the visual effect. 2. ** Selection of lens **: Choose the lens according to the visual effect of the product. Generally, you can choose a lens with a focal length of 70mm-200mm. A small focal length lens is good for capturing the details of the product and capturing abstract effects. 3. ** Multi-angle shooting **: For beginners, try to shoot products from different angles. The pictures taken from different angles have different effects. You can choose the pictures with good effects for the online store operation. 4. ** Post-production shooting **: If the product is cleaned during the shooting, it can save time in the post-production. Later on, he would adjust the color and light of the product picture and cut it into the required size. 5. ** Changing shooting style **: To avoid a single shooting style, you can try new shooting methods, such as taking a panoramic view of the product, close-up shots, single shots, multiple shots, etc. 6. ** macro shooting **: Commonly used to take close-up shots of products. Most digital cameras have a "macro" function. Different cameras have different macro effects. The macro function can clearly show the details of the product. 7. ** Light utilization **: Let the sun be behind and have a certain offset. The light in front can illuminate the product, and the shadow produced by a slight angle can show the texture of the product. 8. ** Correct composition **: A common three-point rule composition in photography. It divided the picture into three parts (horizontal and vertical) and placed the subject on the line or at the intersection. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Mother and Baby E-commerce product photography
The main points of photography for mother and baby e-commerce products are as follows: 1. ** Preparing Before Shooting ** - ** Equipment **: The entry-level single-lens reflex camera can meet the shooting requirements. In terms of lens selection, if you want to shoot small mother and baby products (such as baby accessories, etc.), you can use a 100-micro lens to show the details. If you want to shoot larger mother and baby products (such as mommy bags, etc.), a 50mm large aperture standard fixed-focus lens is more suitable. It can control the distortion of the photo and highlight the subject. Using a softbox helped to simplify the background and allow the product to receive 360-degree light, giving it a good texture. - ** Item preparation **: For example, mother and baby clothes should be ironed flat without wrinkles. Other mother and baby products should also be kept clean and tidy. 2. ** Shooting Details ** - ** Setting up ** - ** Backgrounds selection **: You can choose a contrasting background based on the color of the product. White backgrounds are usually more versatile. - ** Light Selection **: If you use natural light, you can choose to shoot close to the window; if you use artificial light, if you are not skilled in lighting, you can use a soft box with light. - ** camera settings **: The camera is set to M (manual mode), and the focus mode is set to single-shot autofocus. If the camera flash is used to fill the light, the white balance is set to flash mode, and if it is natural light, it is set to auto mode. The USB can be set to 50 or 100 to ensure clear image quality. - ** Production shooting **: After adjusting the flash and product position, focus, press the shutter to shoot, and then adjust the product position and angle to shoot from multiple angles. 3. ** Make the photos more beautiful ** - It could be combined with the shooting of people, such as letting the model hold the mother and baby products to display, and the mother and baby clothes could be worn by the model to display, which would arouse the customer's desire to buy. - When shooting, the characteristics of the product should be shown. For example, when shooting a mother and baby product with a metal texture, the angle could be changed to show its texture. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
E-commerce photography price portrait
If it was online model portrait photography, foreign models usually earned about 1000 yuan per hour. Famous models might be even higher, while domestic models were paid about 300 - 500 yuan per day. For portrait photography in e-commerce photography, if a photography studio takes a product scene or the portrait part of the main picture (refer to the e-commerce photography price system), the price may be between 200 - 600 yuan (this part of the price is for the situation where there is a certain starting bid and the composition needs to be done in person). However, there were also portrait photography services that cost 9.9 yuan for 30-pixel-high quality photos. This was a special kind of photography service. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
How much is the appropriate price for e-commerce products and photography?
The price of e-commerce products was affected by many factors, and there was no fixed price. In terms of geographical location, there was not much difference in the price of white background maps between first-tier cities and other cities. It was about 50 - 80 yuan per photo. In terms of shooting content, the clothing shoot was relatively expensive. It usually started at 60 yuan per piece, but there was usually a starting bid requirement. Generally, the starting bid was 6 - 8 pieces, and the price of a set of product drawings was between 300 - 800 yuan. At the same time, the difficulty of shooting, the effect of shooting, the number of shots, and the time of shooting would also affect the price. For example, during the 2024 Olympic season, a deposit of 50 yuan for the shooting of a set of product pictures could be obtained at a discounted price. In addition, the market price was quite chaotic, and the quality of service and shooting results were uneven. There were low prices of 5 yuan, 10 yuan, 60 yuan, 238 yuan per piece, and even 1 yuan to experience the new fabric product shooting service. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
How to calculate the unit price of the e-commerce business
In e-commerce, the customer unit price was usually calculated by dividing the total transaction volume by the total order volume. Whether it was volume or unit price, this basic calculation formula remained unchanged. For example, on a cross-border e-commerce stand-alone website, if 100 orders were received and the total order turnover was 10,000 USD, then the customer unit price would be 10,000/100 = 100 USD, which meant that each customer spent an average of 100 USD per order on the stand-alone website. On the Taobao platform, if the total sales of the store in February 2020 was 100000 yuan, the total number of buyers entering the store was 800, and there were 500 buyers who placed orders, then the customer unit price for that month = 100,000/500 = 200 yuan. Therefore, when calculating the customer unit price in e-commerce, regardless of the volume or the target to increase the customer unit price, the basic formula was customer unit price = total transaction volume/total order volume. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
E-commerce photography and advertising photography
E-commerce photography belonged to the category of traditional advertising photography, but it had its own uniqueness. Advertising photography was to take pictures of items so that the photos could endorse the attributes of the products. Through the photos, sales and brand value could be increased. Moreover, it had to have an artistic sense and popular elements. In traditional advertising photography, in addition to the clear details, true colors, outstanding features, and artistic beauty of the product, it was also necessary to consider spraying the photos into physical advertising images of different size (small or large) and hanging them on different advertising carriers. This had certain requirements for the camera. Usually, high-end cameras with larger frames were used for shooting, such as medium-sized cameras. E-commerce photography had its own system in advertising photography. E-commerce products could be shot without using high-end cameras and lenses. It mainly served e-commerce related businesses, such as cross-border e-commerce foreign trade clothing photography, etc., to provide display pictures for products in the e-commerce business to promote product sales. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
What do you think of the unit price of the e-commerce business?
In e-commerce, there were the following characteristics and situations: ** 1. In terms of traffic ** 1. ** Flow composition ** - For shops with medium to high-end unit prices, there was often less free traffic and more reliance on promotional traffic. For example, in some men's, women's, and shoe stores, the higher the unit price, the more obvious the phenomenon. For example, a certain women's clothing store had a total of 29,000 traffic, and the promotion traffic reached 25,000. The proportion of free traffic was extremely low. 2. ** The importance of traffic volume ** - The higher the unit price, the more important the traffic scale. If the traffic base was too small, it would be meaningless to pay too much attention to crowd optimization. He needed to first increase the sales volume through the scale of traffic before he had the opportunity to solve the crowd-related problems. 3. ** Relationship between drainage cost and traffic volume ** - There would be problems if the cost of drainage was too high. On the one hand, it was a reaping nature, and on the other hand, it was difficult to scale up the flow. For example, when some stores used the strategy of maximized traffic, although it was better to put it into production, the scale of traffic was small, and it was difficult to increase sales. ** 2. Operating indicators ** 1. ** Production ratio and payment ratio ** - For shops with medium to high-end unit prices, the production ratio was not the most important indicator. As long as the proportion of payment was reasonable, it was acceptable even if the production ratio of the day was lower. For example, during the event period, it was reasonable to pay about 10% when the unit price was high. 2. ** Other important data indicators ** - ** Average click price **: This indicator is related to the scale of traffic and is one of the important data to pay attention to. - ** Additional purchase rate **: You can't just look at the cost of diversion. The additional purchase rate is more important. The additional purchase cost and the total number of shopping carts have a great impact on the subsequent conversion, because the number of shopping carts accumulated every day will bring about subsequent transaction conversion. ** 3. About the product ** 1. ** product advantage ** - When deciding to take the high customer unit price route, one had to analyze the advantages of the product, including the style, picture, new rhythm, gross profit margin, and whether the back-end supply chain had support. For example, a hair accessory shop was transformed into a high-end unit price. The style was designed by five designers in the factory, and the main picture was changed to a white background (a brand-name style). The gross profit margin reached 70% - 80%, and more than 30 new styles were released in a week. With the support of the factory, there would be a certain advantage from the product side. The men's pants, which were authorized by the Pierre Cardin brand, cost more than 80 yuan and sold for more than 270 yuan. However, due to the lack of product advantages, they still lost money after using various promotional plans. 2. ** product presentation ** - The design of the product's title, main picture, and details page had to conform to the positioning of the high-end unit price product. The title should choose a combination of words with low competition and high index to cater to the search needs; the main picture and the details page should present a high-level feeling, and the description of the details page should be concise and comprehensive to highlight the feeling of high-end atmosphere. ** 4. Marketing and Promotion ** 1. ** Associate recommendations with basic sales ** - For products with high customer orders, they could guide customers to inquire, use customer service to close customer relationships, make customer service recommendations, or use preferential methods to complete the basic sales in the early stage. 2. ** Marketing activities and promotional tools ** - They could launch activities with large discounts, cash back from good reviews, live broadcasts, and agency cooperation. The sales ranking could be promoted through paid tools such as re-purchase by old customers, through train, and super recommendations. 3. ** product positioning ** - In the early stages, they had to do a good job of positioning, determining the style, price, and crowd. This would help in the subsequent marketing activities and make the purchasing crowd more accurate. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Details of product photography
The following are some of the key details of product photography: ** 1. Equipment Details ** 1. ** Tripod usage ** - The tripod could prevent the camera from shaking, and with its help, the shutter speed could be extended to ensure clear images. For situations where the budget is limited and there is no tripod, the camera can be supported on a stable surface (such as a table or a stack of books), but the flexibility is not good and it is difficult to take a flat image. You can also use a faster shutter speed to shoot, but you may need to increase the USB (which will increase the image noise). If conditions permit, you can choose a tripod that can bend the camera 90 degrees to make it easy to take popular two-dimensional photos. 2. ** Selection of camera and precautions ** - When choosing a camera, it was easy to fall into a cycle of constantly changing equipment. For example, starting from Canon 6D full-frame, it might be changed to 5D3, 6D2, and other different models for various reasons. Each model had its advantages and disadvantages. For example, 6D2 was considered to be a less ideal front frame single-lens reflex, M50 had poor focus and poor lens swapping. When choosing a camera, you should be clear about your needs and avoid unnecessary equipment replacement. ** 2. Lighting Details ** 1. ** Lighting cost and effect ** - Lighting for product photography doesn't have to be expensive or time-consuming. You can use natural window light to place the product on the table or floor near the window and adjust the angle before shooting. You can also shoot outdoors during prime time or on cloudy days. However, different products had to match different lighting forms. For example, when shooting fashionable high-tech products (such as laptops), the light could be more artificial. It was better to shoot rough leather boots outdoors. 2. ** Avoiding reflection and ensuring color accuracy ** - For products with good reflective properties (such as jewelry, metal, glass, etc.), adjust the angle of the light to avoid reflection, otherwise the post-processing will be very troublesome. In addition, to ensure that the color of the product is true, you can use a light bulb and flash that can emit a true white color (a special color tone lamp for photography). Because different screen colors are different, accurate color is very important for product photography. At the same time, there were three types of studio lights: fluorescent lamps, LED lamps, and tungsten lamps. The choice of lighting had a great impact on the product picture shooting effect. ** 3. Shooting angle and picture details ** 1. ** Multi-angle shooting ** - The product should be shot from multiple angles, such as the top, left, right, etc., emphasizing various parts and small details of the product. For handmade items or products with complex details, close-up shots could convey the craftsman's intentions and generate more content for social media. 2. ** The purity of the picture ** - The surface and external environment of the product picture should be clean, and the background should be mainly pure color to set off the product. When shooting, it was necessary to ensure that the direction of the light was uniform and clear. The accuracy of the light distribution was reflected in the brightness distribution of the product and the control of the illumination range. 3. ** Create depth of field effect ** - The depth of field could improve the three-dimensional effect of the product. When shooting, the relative reference object should be added appropriately to show the size of the product. The camera should be stable during the shooting process. 4. ** Close-up of the product ** - The "macro" function of the digital camera could be used to take close-up shots of the product. It was a good way to take photos of the product's material. 5. **360° product display ** - Placing gif images on the main image to view 360° product display could increase the product conversion rate. The 3D automatic imaging system on the market could meet the demand. As long as the camera, computer and the system were prepared, the software could automatically control the camera to take 360° shots and synthesize 3D product display animations in various format. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>