Curtain Join

Answer 1

The following are some key points about joining the curtain:

** 1. The advantages of joining the alliance **
1. ** The advantage brought by the strength of the brand **
- For brands like Golden Cicada Curtain, which had a long history (35 years) and had been endorsed by Ma Yili, as well as the preferred and satisfied brands in the Chinese home curtain market and the top ten leading brands in the China home curtain industry, it was easier for the Franchisee to gain the trust of consumers. There are more stores (Golden Cicada Curtain has more than 500 stores in the country), and brands that have won many honors (such as the National Gold Award, Zhejiang Province Brand, China Famous Brand, etc.). They have a good reputation in the industry and can provide a certain degree of credibility support for the joining.
- Some curtain brands had strong brand endorsements, such as high-density advertising, which increased the brand's influence and covered the major provinces and core cities in the country. Brands that opened high-speed and comprehensive communication models could quickly bring trust, recognition, and reputation to the store, which would help the store's development.
2. ** Strengths in product innovation **
- For example, Golden Cicada Curtain was the pioneer of curtain spray painting, leading the window screening into the era of color. It also hired international designers, insisted on releasing new products at least twice a year, and launched unique products (such as 7A anti-bacteria curtain, anti-bacteria rate as high as 99%). This helped to attract more consumers and join such a brand. The competitiveness of the products was guaranteed.
3. ** Strengths in supportive policies **
- Professional training support, such as Golden Cicada Curtain, which provides professional training for five days and four nights, and sharing at least once every two years. If a new curtain brand can get professional training including store design, style design, event planning, etc., they can quickly get started from scratch, master marketing skills, and increase the number of orders.
- Regional protection policy. Some brands would grant the exclusive sales rights or priority sales rights to the Franchisee in a certain area to ensure the competitive position and market share of the Franchisee in the region and avoid vicious competition between the Franchisees.
- Store location and design support. Some brands, such as Golden Cicada Curtain, had cooperative relationships with first-tier shopping malls in China. They could help the Franchisees easily enter the first-tier shopping malls and provide unique store designs to create an eye-catching store image.
- Some brands also provided support policies such as finished product processing services (Golden Cicada Curtain provided this service to unify the products of the stores, improve the quality, and reduce the pressure on the stock cost of the stores), planning opening activities (gifts and materials were available), and so on.

** 2. Points to note for joining **
1. ** Avoiding Mistakes in Joining **
- Don't be superstitious about false publicity. The competition for curtain brands to join is fierce. Many brands have exaggerated publicity problems. Before joining, you must conduct on-the-spot investigations and verify in many ways.
- They had to do market research to gain an in-depth understanding of the competitive environment in the region, consumer demand preferences, and the market reputation of the participating brands to avoid blindly joining.
- One could not rely too much on brands. Although choosing a strong and reputable brand could reduce the risk of starting a business, success in starting a business still required one's own efforts and judgment, and one had to improve their own operational management capabilities.
- He had to pay attention to the terms of the contract. The joining contract was a guarantee of his own interests. When signing the contract, he had to read the terms of the contract carefully to avoid falling into a disadvantageous situation.
2. ** In terms of funding **
- Different curtain brands required different funds to join. For example, the high-end curtains needed 100,000 - 300,000 yuan to join, the West Gate soft decoration needed less than 100,000 yuan, the entire soft decoration of Oppai needed 100,000 - 300,000 yuan, the pumpkin pudding needed 100,000 - 300,000 yuan, the Yisha needed 300,000 - 500,000 yuan, and the Meng Lansha soft decoration needed less than 100,000 yuan. The joining party needed to choose the right brand according to their own financial situation.

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