How to find the list of illegal celebrity endorsements?
At present, there was no specific channel to check the list of illegal celebrity endorsements. However, relevant information could be obtained through the following ways: First, news media platforms, such as TikTok, Headlines, etc., which would report on celebrity endorsement illegal incidents, including the specific circumstances of the incident, the stars and products involved, etc. Second, the official announcement of the supervision department, for example, the Ministry of Industry and Commerce may issue a penalty notice for celebrity endorsement behaviors that violate relevant laws and regulations such as the Advertising Law; Third, consumer rights protection organizations would sometimes disclose situations involving celebrities 'illegal endorsements that harmed consumers' rights. Read more exciting novels for free
Is it illegal for brands to terminate cooperation and remove celebrity endorsements?
Whether it was illegal for the brand to terminate the cooperation and remove the celebrity endorsement depended mainly on the agreement between the two parties and whether it met the legal conditions for termination. If there was an agreement in the cooperation agreement between the two parties, for example, when a celebrity committed certain acts (such as prostitution, drugs, gambling, drunk driving, anti-party, anti-China, etc.), the brand party had the right to terminate the contract on its own. In this case, it was in line with the agreement for the brand party to terminate the cooperation and remove the endorsement. It was not illegal. If there was no relevant agreement, the brand needed to have a legal reason to terminate the cooperation. According to the provisions of the Civil Code, if one party breached the contract and failed to achieve the purpose of the contract, the other party had the right to terminate the contract. If the brand did not have such a legal reason to terminate the cooperation and remove the endorsement, then this behavior might constitute a breach of contract and was not in compliance with the law. If a celebrity has negative news, the cooperation agreement signed by both parties has agreed to suspend cooperation with the celebrity who has negative news. After the negative news is clarified or verified, the cooperation relationship can be terminated. If it is not true, the cooperation can still continue. It is not illegal for the brand to terminate and remove the endorsement according to the agreement. If it is verified that the negative news is not true, it may be illegal for the brand to terminate the cooperation and remove the endorsement. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
List of celebrity endorsements, Xiao Zhan
Xiao Zhan's endorsement price was between 1 million and 2 million. The exact price depended on the brand, event, and promotion channel. In addition, Xiao Zhan's print endorsement fee was about 15 million yuan, and the advertisement endorsement fee was about 30 million yuan. It might fluctuate according to the shooting requirements and the difficulty of the advertisement. It should be noted that the above quote is only for reference. The specific endorsement fee needs to be negotiated and confirmed with Xiao Zhan's agent.
Celebrity endorsements in the industry
From the perspective of consumers, celebrities, and advertisers, celebrity endorsements had different effects. For consumers, celebrity endorsements had a certain appeal. If the celebrity's image matched the consumer's perception, it would make the consumer give more trust and recognition to the product, and it could also stimulate the desire to buy. However, for people with low desire for entertainment consumption, celebrities endorsing different brands too much would make them bored and might also damage the brand's reputation. From a celebrity's point of view, endorsements were a high-income way to earn money. They could increase their popularity and image, and earn endorsement fees. However, the success of endorsements depended on the advertisers. Some celebrities relied too much on endorsements to ignore their own value pursuit, which would affect their image and be ignored by the market. For the advertisers, celebrity endorsements could make the advertisements more easily accepted and spread, effectively improving the brand image and popularity, and making the products widely known in the short term. However, high endorsement fees may not necessarily bring about the expected effect. Customers may mistakenly think that the product quality is poor, and when celebrities use products that do not achieve the endorsement effect, it will cause negative reactions. In short, celebrity endorsements were a double-edged sword. If they could be objectively evaluated and used flexibly, they could become a successful advertising marketing method. Celebrities should choose their brand endorsements based on their own values, advertisers should pay attention to product quality and functionality, and consumers should choose products rationally. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity endorsements rise
In the first half of 2024, the average number of celebrity endorsements increased by 10.4% year-on-year, 61.9% higher than the same period in 2022; the average number of brand endorsers increased by 20% year-on-year, indicating that the number of celebrity endorsements was increasing. In terms of endorsement duration, from 2021 to 2024, the number of short-term endorsements showed a significant growth trend. In the first half of 2024, the number of short-term endorsements for celebrities had greatly exceeded that of previous years. These data reflected some of the recent changes in the celebrity endorsement market. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
LV with celebrity endorsements
Louis Vuitton had celebrity endorsements such as Jeon Jihyun and Lisa. Jeon Jihyun was LV's brand spokesperson and had appeared in many film and television works. Lisa was a Thai member of the Korean girl group, Blackpink, and was a top celebrity in Thailand. She had also become the global spokesperson for Louis Vuitton. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity promotional photos of endorsements
Xiao Zhan was dressed in black in the promotional photo of Tsingtao Brewery. Cai Xukun had endorsement photos for Yanjing U8 and Liquan 1998. Zhang Yixing had endorsement photos for Haerbin beer. Wang Yibo had endorsement photos for Snowflake Super X and Black Lion White beer. Gong Jun had endorsement photos for Snowflake Mars Green. Wang Jiaer also had endorsement photos for beer. Dilireba, as a top female beer endorser, also had endorsement photos. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity Detective Yoghurt Endorsements
In Star Detective, Yili Changqing was once a sponsor. It was a yogurt brand. Li Changqing's sponsorship had a certain impact on the show. For example, during the cooperation between the show and the brand, the brand would be involved in the advertisement placement in the show. However, there was no other special information about the celebrity detective yogurt endorsement. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Why are there celebrity endorsements in game advertisements?
There were several reasons for the celebrity endorsements in game advertisements: - Increase influence: Stars have high popularity, and game manufacturers can use the popularity of stars to increase the influence of the game. For example, some web games used the celebrity effect to increase exposure. In the early days, a web game used Gu Tianle's image to make a game promotional video without authorization. Although it was sued and punished, it also showed that celebrities could bring benefits to the game. After that, many legitimate game manufacturers still prioritized looking for endorsers from popular movie actors and popular celebrities. For example," The Egg Party " had chosen Wu Lei and Yang Zi to endorse, using the popularity of their child star debuts to strengthen the national label of the game. - Attract specific user groups: Different celebrities have different fan groups, and the game can choose the appropriate celebrity endorsement to attract specific groups of people. For example, Yuan Dream Star had chosen the Age Youth Group as the spokesperson because of their ability to attract people between the ages of 15 to 35. They targeted the main young women and active users in the entertainment industry. They launched activities such as signing in to give posters and related title accessories to attract fans to turn into gamers. - [Increase customer acquisition: Celebrity endorsers can be seen as the materialization of the game's customer acquisition, which can be reflected as the game's revenue.] In the eyes of the game manufacturers, the number of players brought by 10,000 impressions of an ordinary advertisement might be far lower than the number of players after a celebrity endorser made a beautiful advertisement. - Cooperate with celebrity players: Some celebrities are gamers themselves, and their endorsement of the game can increase the credibility and appeal of the game. For example, Jay Chou was endorsing League of Legends because he was extremely passionate about LOL. After becoming the endorser, he even wrote exclusive promotional songs for the game and appeared on the anniversary celebration stage. Yang Mi loved to play mobile games, which made her the endorser type favored by game manufacturers. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Can celebrity endorsements really lose weight?
Most of the weight loss posters endorsed by celebrities could not really lose weight. Take Andy Liu as an example. He did not endorse the slimming sticker, and the slimming effect claimed by the slimming sticker was fake. Zhao Yazhi, Jin Xing, and Yan Xuejing had endorsed the moist patches, but their weight loss effects had not been proven by large-scale and serious clinical trials, and there were still problems with the quality of the products and the safety of the materials. The slimming poster that Benin had advertised was also fake. Therefore, one could not blindly believe in the weight loss effects of celebrity endorsements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
What are the advertisements for celebrity endorsements on TikTok recently?
From the reference materials, it can be seen that Head & shoulders launched a new advertisement of Wang Yibo on May 29,2024 on the opening screen of TikTok, and Mingming is very busy group launched an endorsement campaign with Jay Chou on TikTok's Big Brand Day from July 16 to July 29,2024. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>