Wendeng Yiyang Dekang Flower Bobo

Answer 1

Wendeng Yiyang Dekang flower cake has many characteristics:

** I. Industrial Development **
1. ** Project construction and industrial chain formation **
- Wendeng introduced and started two agricultural cultural tourism industry complex projects integrating intangible cultural heritage display, skill inheritance, cultural experience, production and processing, including Yiyang Dekang Flower Popo Cultural Creation Industrial Base Project. After the completion of the project, the entire industrial chain of Huabo will be formed, gathering agricultural processing, non-genetic inheritance, cultural creativity, craftsman training and other resource advantages.
2. ** Production Value and Sales Status **
- As the "hometown of flower cakes in Shandong Province", Wendeng District had a total output value of 300 million yuan. Yiyang Dekang Company recently stopped other products to produce flower cakes. For example,"Meng Hu Free Treasure" flower cakes were sold for 128 yuan per catty. More than 1000 pieces could be produced a day, but the supply still exceeded the demand. One third of the orders came from the Internet. Entering the peak sales season of the Spring Festival of the Year of the Rabbit, Yiyang Dekang's sales of flower cakes were rising. Traditional shapes such as ingots, gourds, peaches, and dates were selling well. The sales of fruits and vegetables in the shapes of innovative apples and pomegranate were also popular. It was estimated that the output value would reach 500 million in 2023.
3. ** Drive employment **
- The flower cake industry in Wendeng District has absorbed a large number of rural women for local employment. Since the opening of Yiyang Dekang in May 2020, more than 60 women have been guaranteed to be employed here all year round, and each person can receive a monthly salary of 3,000 to 4,000 yuan. The Jinyufu Agricultural Professional Cooperation led by the party branch of Cuijia Village attracted 127 villagers to invest in the company. The sales on the product line were good, and the villagers could get dividends. The annual net profit was more than 300,000 yuan, and the villagers could get a maximum bonus of 4000 yuan.

** 2. In terms of product features **
1. ** Type of products and customizations **
- The products had a variety of topics, including birthday celebrations, wedding ceremonies, further studies, and many other needs. As long as the customer had a need, they could design it. There were various shapes, such as fairies surrounded by longevity peaches, dragon heads with full hair and beard, goldfish playing with lotuses, pine cranes extending years, etc. There were also treasure bowls, dragons and phoenixes, and twelve zodiacs.
2. ** Craftsmanship and ingredients **
- Lin Rongtao, a senior China arts and crafts artist and inheritor of the intangible cultural heritage Jiaodong Flower Popo, personally guided and served as the technical director. The steps of kneading, kneading, rubbing, cutting, etc. were meticulous, from material selection, measurement, kneading, kneading, production, wake-up, steaming, drying and packaging. The ingredients were selected from high-quality wheat flour, pure peanut oil, fresh fruits and vegetables, eggs, milk powder, and immortal ingredients. Purified and filtered water was used, and the colorful flower cakes were made from natural fruit and vegetable juices. There were no added colors, so they were both beautiful and nutritious.

** 3. Cultural Inheritance and Development **
1. ** Talent Cultivation and Inheritance Platform **
- Yiyang Dekang pays great attention to creating a platform for the inheritance and innovation of flower cake skills. It carries out academic exchanges of Jiaodong flower cake, development and application of new technical skills in product research and development, teaching practice and training, resource development, innovation and entrepreneurs, etc. to promote the innovation of Jiaodong flower cake skills, realize the sharing of school-enterprise cooperation resources, and improve the innovation ability of students and students.
2. ** Cultural excavation and transmission **
- The Intangible Cultural Heritage Industry Research Institute was jointly established with Shandong Business Professional College to carry out the research on the industrial development of flower cakes and the research and development of characteristic products. The Wendeng Flower Popo Historical and Cultural Exhibition Hall was also set up to excavate and spread the flower cake culture.

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