Often, sponsored stories are written by freelance writers contracted specifically for the project. Sometimes, in-house marketing teams within the sponsoring entity might also take on the writing.
It could be a variety of people. Sometimes it's marketing agencies that assign the task to their writers. Other times, it might be individual writers who have a good reputation for creating engaging content and are contracted specifically for the sponsored story.
Facebook Sponsored Stories are basically ads that feature user interactions with a brand or business on Facebook. They show up in users' news feeds to increase brand visibility.
Stephen King himself writes all his novels. He's a renowned author known for his prolific output.
It's Steven King, of course. He's a master storyteller, and his novels showcase his talent and creativity. Many readers are drawn to his ability to create suspense and engaging plots.
There are also children's book authors who write shrinking stories. They often use the concept to create imaginative and fun tales for kids. Authors like Roald Dahl might not have a story solely about shrinking, but he has elements in his books where characters experience changes in size that are similar to what you'd find in a shrinking story.
Many different individuals could be the authors of the new stories. It could be young, aspiring writers who are just starting to make a name for themselves. Or perhaps established writers who are trying out new genres or styles, thus creating 'new stories'. It could also be regular people who have interesting experiences and decide to share them in the form of stories.
Freelance writers also write featured stories. They pitch their ideas to different media outlets and if accepted, they get to create these special stories. For example, a freelance writer might be interested in environmental issues and could write a featured story about a local conservation project. They bring in their unique perspective and style to make the story stand out.
Many authors write not to scary stories. For example, Dr. Seuss. His books are full of colorful characters and whimsical plots that are not at all scary. Another is Beatrix Potter. Her tales about Peter Rabbit and friends are gentle and suitable for all ages.
There are various authors who write Sylvanas stories. It could be well-known fantasy writers or indie authors passionate about the character.