Celebrating the years of publicity
The promotional strategy of " Celebrating the Years " was to adopt a low-key approach and spread the relevant topics on social media 24 hours after its release. The ingenious part of this strategy was that it accumulated reputation through market testing and audience testing, rather than deliberately amplifying the expectations of the audience. This kind of gradual word-of-mouth marketing was very compatible with the current consumption scene, because in the context of the large upgrade of content consumption, the domestic audience's demand for more in-depth and more realistic content was growing. In addition, the play also attracted the attention of the audience through the design of promotional posters and the cultural output of line translation. Although there were some negative comments and complaints during the promotion process, these disputes also added additional attention to the series. Overall, the marketing strategy of " Celebrating Years " had achieved a certain degree of success in the market.
Celebrating the years of publicity
The promotional strategy for " Celebrating Years " was to launch it in a low-key manner and use word-of-mouth marketing. Twenty-four hours after it went online, the series began to publicize related topics on social media platforms. The ingenious part of this strategy was that it slowly accumulated reputation through market testing and audience testing. The production team did not deliberately magnify the audience's expectations. Instead, they lowered their stance and gathered high-quality audience power through high-quality content to mobilize the audience's experience of watching the drama, creating a stunning contrast effect. This kind of step-by-step word-of-mouth marketing was very suitable for the current consumption scene, especially in the context of the great upgrade of content consumption. The domestic film and television audience's demand for more in-depth and more sincere content was growing stronger. In addition, the drama had also been successful in the overseas market. One of the reasons was that the lines were translated well, retaining the charm of traditional Chinese culture while allowing overseas fans to understand. Overall, the marketing strategy of " Celebrating Years " was a success in the market, and it was recognized and loved by the audience.
Celebrating the years offline publicity
The offline promotional activities for the second season of " Celebrating the Year " included a city tour and a fan meeting. During the city tour season, the crew held advance tour ceremonies in Beijing, Chongqing, Shanghai and Tianjin to interact with fans across screens. These activities not only increased the interaction between the audience and the crew, but also brought immediate results. Through close contact with the audience, it led to the incubation of topics on social platforms. In addition, Xicha cooperated with " Celebrating the Second Season " to launch a variety of themed peripheral and offline themed store activities, covering 577 stores across the country. These offline promotional activities added highlights and fun to the marketing of the second season of " Celebrating Years."
Rhinoceros publicity
The main purpose of the Rhinoceros Awareness campaign was to raise the public's awareness and prevention of Rhinoceros. There were some related promotional activities and knowledge spreading. For example, some reports mentioned that a certain city had set July 8 as the promotional day for allergic rhinoceros every year. It held public welfare lectures, free medical treatment, and other activities. It also distributed pamphlets and protective equipment to guide patients to develop healthy lifestyle and eating habits. In addition, some hospitals and institutions held free consultation activities for allergic sinusinusies to provide correct diagnosis and treatment advice and treatment knowledge. There was also a National Nose Day to promote nasal diseases. In general, the Rhinoceros Awareness campaign aimed to raise public awareness of Rhinoceros, attract attention, and provide relevant prevention and treatment knowledge.
What are the classic movie publicity cases in recent years?
In recent years, the examples of film publicity are as follows: Wolf Warrior 2: The movie Wolf Warrior 2, with Wu Jing as the main character, earned 46.8 billion yuan at the box office after its release in mainland China, becoming one of the highest-selling movies in the history of Chinese movies. The film successfully shifted the focus of the film market to Wu Jing and his lead actor through strong visual effects, action scenes, and patriotic theme. I'm Not a Drug God: This movie tells the story of a businessman who sells inferior drugs and a patient who imported drugs from India. With its unique storyline and profound social issues, the film achieved a box office revenue of 6.9 billion yuan after its release in mainland China, becoming a major breakthrough in the Chinese film market. 3 Avengers 4: Final Battle: This movie is the fourth Avengers movie in the Marvel Cinematic Universe and will be released in China on November 29, 2019. The movie was a huge global success, earning 28.3 billion dollars at the box office, making it one of the highest-earning movies in history. 4. Wandering Earth: This movie is one of the representative works of Chinese science fiction movies and was released in China in March 2019. The movie attracted a large number of viewers through its strong visual effects and exciting rhythm, and its box office revenue reached 21.8 billion yuan. 5 Avengers: Infinity War: This movie is the last movie in the third phase of the Marvel Cinematic Universe and will be released in China on December 16, 2019. The movie earned 20.9 billion yuan at the box office in mainland China and became a highlight of the Chinese film market.
Youth with you 2 publicity
Youth With You 2 had adopted many marketing strategies. Among them, the program met the audience's demand for Short videos after watching the main film through the Short videos " Girls, Please Listen." It also provided exclusive exposure resources for fans who eventually became " Momentarily Wonderful Promoters " through the help of fans. In addition, the show also set up a fan platform on the iQiyi Bubble App. It provided content such as celebrity news and live broadcasts, increasing the opportunities for fans to interact with their idols. In addition, the show also announced that Lisa, a member of the BlackPink team, would be the dance instructor. They also announced the other instructors and some of the contestants. The variety show also showed the audience the hot-blooded youth theme of the show and the efforts of the contestants through promotional videos and trailer. In general, the program was promoted through various channels and methods, attracting the attention and participation of the audience.
Through storytelling, analyze what is publicity, as well as the characteristics and performance of publicity.
Once upon a time, there was a merchant named John in a small town. John was a smart, kind, and generous man. He often provided help and support to the residents of the town. One day, John heard that there was a mysterious castle near the town. It was said that there was a priceless gem hidden in it. John decided to go on an adventure to see if the gem was hidden in the castle. He passed through the forest and crossed the river before finally arriving at the castle. The castle door was closed and there was a huge stone wall in front of it, so John could not enter the castle. Suddenly, he saw a sign on the outer wall of the castle that said "public domain". John was curious. He thought the sign meant that the castle was in the public domain. He could try to enter the castle and communicate with the people inside. So John climbed up the outer wall and came to the inner part of the castle. He found that there were many rooms in the castle, and each room had a different mark written on it, but all the marks pointed in the same direction. Finally, John found a magnificent treasure chest in the middle of a hall. John opened the treasure chest and found a gem lying inside. It was the gem he had been looking for for a long time. John felt very fortunate that he realized that his adventure had brought about publicity, and his actions had benefited the residents of the town, while also letting people know that he was a smart, kind, and generous person. This story tells us that publicity refers to an action or thing that can affect the existence and interests of other people or things. The characteristics of publicity included influencing others, selfless dedication, fairness, and shared interests. The performance of publicity included: participating in public affairs, thinking for the public interest, helping others, contributing to society, etc.
Mala Tang publicity story
The promotional story for Mala Hotpot could be designed according to the characteristics and preferences of the target group. For students, the main target group, the following story could be used: 1. "Together with me, you'll be spicy-hot throughout your youth! "This story conveyed the combination of Malatang and the students 'youth and vitality, allowing the students to feel the unique charm of Malatang. 2. "There's a restaurant at the door. It's Wang Tao's Mala Tang. " By mentioning the owner's name, the story gave the students a sense of intimacy and trust, making them more willing to choose this spicy hotpot shop. 3. "Do you still remember the person who ate spicy hotpot with you? " This story evokes the memories and emotions of the students by recalling the good times when they enjoyed spicy hotpot with their friends. 4. "After eating the spicy hotpot, we have to continue fighting. " This copywriting story emphasized that spicy hotpot was the motivation and energy source for the students to strive, stimulating their enthusiasm and motivation. 5. "There's no legend. It's just someone fighting hard. " This copywriting story is in line with the students 'values by conveying the message of struggle and hard work. It allows them to feel the hard work and persistence represented by Malatang. Please note that the above story is based on the search results provided and may deviate from the actual situation.
Maocai publicity picture material
There were many websites that provided promotional materials for Maocai. For example, Qianku.com, Tuxing Tianxia, Photograph, Hongdong China, Baotu, MiZhi.com, FotorLazy Design, and Nitu.com all provided download services for Maocai promotional photos. These materials included Maocai posters, Maocai exhibition boards, Maocai advertisement designs, and many other types. They could choose suitable materials for publicity and design according to their specific needs.
Mala Hotpot publicity map
We can find some information about the Mala Hotpot promotional map. Qiantu, Qianku.com, Tu Monster, Nitu.com, Nitu.com, Zhongtu.com, Liutu. com, and other websites all provided download services for the promotional materials of the Mala Fragrant Pot. These materials included flyers, posters, posters, and other different types of design materials. However, the specific content and style of the Mala Fragrance Pot promotional picture needed to be selected and downloaded according to the specific material.
Rhinoceros treatment publicity document
The following are some promotional texts that may be used for the treatment of sinusies: 1. "Farewell to Rhinoceros, Breathe freely! " 2. "Free your nose and get fresh again! " 3. "Clear your nose and enjoy the freedom to breathe! " 4. " Relieve the symptoms of sinusies and restore a healthy life! " 5. " Professional treatment of sinusies, let you say goodbye to discomfort! " 6. "In a breath, it's incomparably comfortable! " 7. " It's effective in treating sinusies and returning to breathing without resistance! " 8. "Rhinoceros? It was no longer a question from the library! " 9. "Choose us and get rid of your sinusies! " 10. "Restore the health of your nasal cavity and enjoy the fragrance of life again! "These promotional texts are designed to highlight the advantages of a product or service that can treat nasal obstruction, emphasizing that it can reduce the discomfort caused by nasal obstruction and restore normal breathing. At the same time, they also tried to stimulate the desire of potential consumers to improve their quality of life and health. Please note that the promotional copy is for reference only. It should be adjusted according to the characteristics of the product or service.