Zhang Junjie, the hometown of the founder of the Overlord Tea Concubine
Zhang Junjie, the founder of Overlord Tea Concubine, was from Yunnan.
Where is Zhang Junjie, the boss of Overlord Tea Concubine, from?
The founder of Chaji, Zhang Junjie, was from Yunnan, China.
Overlord Tea Concubine
Chaji was a new Chinese tea brand that was born in Yunnan in 2017. The brand insisted on using good tea and milk to make health-friendly tea drinks, providing tea lovers with refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine had 2700 acres of Oolong Tea Garden and fresh milk from the carefully selected Sunshine Ranch. At the same time, she used freshly picked fruits to inherit the spirit of the ancient tea-horse road and connect the eastern and western cultures. The brand name was taken from the Chinese epic story Farewell My Concubine. Overlord Tea Concubine's signature product was Boya Absolute String, which sold an average of more than 10 million cups per year. In the past five years, Chaji had gradually expanded to Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions, and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. The number of stores worldwide had exceeded 3450. The Overlord Tea Concubine was scheduled to be listed in the United States on April 11, 2024. The brand was committed to combining oriental culture with tea inheritance and innovation to create a new oriental tea shop.
The Overlord, the Tea Concubine, and the Tea Face
Chawangchaji and Chayanyuese were two well-known milk tea brands. There were some differences in their marketing strategies and development models. Overlord Tea Concubine adopted the direct sales + alliance mode, while Cha Yan Yue Se adopted the pure direct sales mode. Chaji was even more aggressive in expansion, planning to increase the number of stores this year, and had already opened more than 60 stores in Southeast Asian countries. Chayan Yuese was relatively conservative. Currently, the stores were mainly concentrated in Hunan Province and had not yet entered the first-tier cities. There was no clear answer to the question of which brand tasted better in the document. The Overlord Tea Concubine emphasized the original leaf tea soup, while the tea color focused on creativity and taste. However, the specific evaluation and comparison were not mentioned in the document.
Overlord Tea Concubine Formula
The Overlord Tea Concubine's formula included the use of jasmine green tea as a base and the creation of the popular product, Boya Absolute String. Boya Juexian's base formula did not contain creamer and non-vegetable fat powder, which was more in line with the needs of healthy consumption. In terms of price, the Overlord Tea Concubine chose a price range of 15-20 yuan. The specific steps included adding 30 grams of tea leaves into 960 milliliters of boiling water and stewing for 12 minutes. After filtering out the tea dregs, throw them away. Add about 600 grams of ice cubes into the tea. After the ice cubes melted, the tea soup would be ready. Then, add 20 grams of coffee milk (or 20 grams of light cream), 80ml of pure milk, 220ml of tea soup, and an appropriate amount of syrup into the ice and shake it evenly.
Is the Overlord Tea Concubine on the market?
The Overlord Tea Concubine was not yet on the market. Although there were reports that the Overlord Tea Concubine planned to go public in the United States this year, there was no exact listing date or public response. Therefore, it could be concluded that the Overlord Tea Concubine was not yet on the market.
The Origin of the Overlord Tea Concubine
The name of the Overlord Tea Concubine originated from the Chinese epic story, Farewell My Concubine. This story originated from the Records of the Historian, Xiang Yu's Biography. It described a passage of words that Xiang Yu had said before he committed suicide." Eight thousand sons of Ji and Jiang Dong crossed the river and went west. Now, none of them have returned. Even if my father and brother in Jiang Dong pity me and make me king, how can I face them! Even if he doesn't say anything, I don't think I'm worthy of my heart!" Although Xiang Yu had been defeated, his loyalty to the Jiangdong disciples had moved the world. Yuji and Xiangyu had both died for the most precious persistence in their hearts. The Overlord Tea Concubine's obsession with Chinese tea culture was reflected in this pride and persistence.
Overlord Tea Concubine Formula
The recipe of Overlord Tea Concubine would vary according to different regions and personal tastes. We can find a few common recipes for Overlord Tea Concubine. One of the common recipes was that the ingredients included 200ml of fresh milk, 2 teaspoons of black tea bag or black tea powder, an appropriate amount of brown sugar pearls, and an appropriate amount of ice cubes. The preparation steps included putting the black tea bag or black tea powder into a cup to brew, putting the brewed black tea into the refrigerator to chill, preparing a small pot to cook the brown sugar pearls, fishing out the cooked pearls and rinsing them in cold water, taking out the chilled black tea, adding fresh milk, adding ice cubes, and stirring evenly. In addition, there were other formulas such as the Overlord Tea Concubine Seven Mile Fragrance formula and the Boya Absolute Flux formula. The specific ingredients and steps could be found in the relevant search results. In general, the recipe of the Overlord Tea Concubine could be adjusted according to one's personal taste and preference.
What are the products of Overlord Tea Concubine?
Chaji's products included a variety of tea drinks and specialty drinks, such as milk tea, fruit tea, cheese tea, and so on. Some of the signature products included Water Moon Guanyin, Drunken Yunnan, Jade Dew Dust, Green Butter Guanyin, White Mist Red Dust, Osmanthus Fragrance, Treeless Bodhi, Youlan Mingyan, Guangling Powder, Fresh Tea, Baili, etc. In addition, the Overlord Tea Concubine also launched seasonal products such as the camelia series and the rose series.
What is the future of Overlord Tea Concubine?
Chaji was a new Chinese tea brand that was currently showing strong growth in the domestic tea market. The Overlord Tea Concubine had expanded rapidly in just a few years. The number of stores had exceeded 2500, and it was planned to reach 2000+ stores by 2022. The brand's competitiveness in the market was reflected in its unique differentiated positioning and product strategy. The Overlord Tea Concubine focused on the original leaf fresh milk tea and focused on the big single product strategy, forming a clear difference from other tea brands. In addition, the Overlord Tea Concubine also focused on brand building, organizational strength building, and tea garden supply chain construction to support its future development. Although the future of the Overlord Tea Concubine was promising, the competition in the tea market was fierce, and the future development needed further observation.
Overlord Tea Concubine's product
The Overlord Tea Concubine's products included rose oolong tea, Chen Gan Pu 'er tea, Boya Absolute String Original Leaf Fresh Milk Tea series, and other related derivative products. Among them, Boya Absolute String was the main product of Overlord Tea Concubine, and its sales accounted for more than 30%. In the original leaf fresh milk tea series that Boya Juexian was in, there were three popular items that maintained a sales ratio of about 70%. The Overlord Tea Concubine also continued to enrich the low-gi product matrix, and there were already eight drinks with GI values on the line. In addition, Chaji also launched some special products, such as Chen Gan Pu 'er tea and tea + fresh milk refreshing and healthy series. In general, Chaji mainly focused on raw leaf fresh milk tea, and at the same time launched a variety of tea series products to meet the different tastes of consumers.