Is there a better novel than Listening to Wine House?

Tinghua Liquor was a high-end liquor brand launched by Yibin Tinghua Liquor Development Co., Ltd. The wine was made from mature wine, which was fermented and concentrated through special techniques to achieve the goal of health. Zhang Xuefeng, the founder of the Listening Flower Wine, once said that the inspiration for the wine came from his experience of meeting Taishang Laojun in his dream and writing a word. Tinghua Wine claimed to have a variety of health effects in its publicity, and invited many Nobel Prize winners as the chief scientist of the product. However, the high price and false claims in the promotion caused controversy and doubt. The CCTV 315 gala exposed Tinghua Wine's suspected violation of advertising laws and triggered an investigation by the supervisory department. Overall, Tinghua liquor was a high-end liquor brand that received much attention, but its true value and efficacy were still controversial.

Tinghua Wine (600381) was a white wine product produced by Qinghai Spring (600381.SH) Company. The company was exposed at the CCTV 3.15 gala for suspected violation of advertising laws, attracting the attention of the market and investors. Tinghua wine was sold at a high price, but the publicity behind it was suspected of exaggeration. In the short film of the party, the staff of the Listening Flower Wine Experience Store promoted that the wine had multiple health functions, including the regulation of the cardiovascular system, sexual function, anti-tumor, immunity, and deep sleep. However, these advertisements violated the provisions of the Advertising Law of the People's Republic of China. Qinghai Spring Company had set up a special team to carry out inspection and correction work, and expressed sincere apologies to the public and consumers. At present, Tinghua Wine's stock price fell to a limit on the first trading day after the exposure, and its market value shrank by 387 million yuan.

The marketing method of Tinghua Wine was suspected of fraud. If it was verified, the consumer had the right to demand three times the compensation. According to lawyer Zhou Chuikun, a partner of the global headquarters of Pacific Century, if Tinghua Wine used fraud to make consumers buy products without knowing, consumers could ask the operator to refund three times the price of the goods. The way Tinghua wine was promoted violated the laws and regulations of alcohol advertisements. According to the provisions of the Food Safety Law and the Advertising Law, the content of food advertisements should be true and legal, and should not involve disease prevention and treatment functions. Alcohol advertisements should not contain explicit or implied effects such as eliminating tension and anxiety and increasing physical strength. Tinghua Wine's publicity methods were suspected of unfair competition, false publicity, and fraud. In addition, Tinghua wine was expensive. If it constituted a crime, the person responsible might be sentenced to fixed-term imprisonment or detention and fined. The consumers should protect their own rights and interests. If they found out about the fraud of the Tinghua wine, they could ask for three times the compensation.

The price of the Tinghua wine varied according to the information provided. According to the document [1], the standard price of Tinghua wine was 5860 yuan, while the premium price was 58600 yuan. However, according to the latest information in document [7] and document [8], the dealer settlement price of the standard bottle of Tinghua wine had been adjusted to 3989 yuan. Therefore, the price of the Tinghua wine might change.

Jinzhao Drunken Tavern had a shop located in Hongya Cave, Chongqing. The address was F1 Floor of Linjiang Building, No.30 Linjiang Branch Road, Yuzhong District. There was also a shop located at No.75 - 1 Cangbai Road. The tavern had an antique decor. When they entered, they could see large earthen jars. There were small bottles of fruit wine in various earthen jars. When they were opened, the fragrance of flowers and fruits mixed with the fragrance of wine assailed their noses. There were dishes such as Bishan Big Plate Rabbit, Geleshan Hand-grabbed Pork Ribs, Crab Roe Congee, Spicy Chicken, Laifeng Fish, Double Pepper Frog Frog, and fresh wine. The dishes were mainly Jianghu dishes, and the taste was just right. When paired with the mellow fragrance of the wine, it could release pressure and bring a better dining experience to the customers. The novel, Drunken Golden Cup, is equally exciting. Everyone is welcome to click and read it!

Craft Brew Tavern was a small tavern that specialized in craft beer. From the perspective of business model, some craft wine taverns adopt the joining mode, such as Black Vine Craft Wine Tavern, which provides the whole store output solution and professional services for small and micro entrepreneurs; There are also the modes based on small stores such as Tanjiu Lab Fine Brewing Station. There are many types such as wine station, shop-in-shop, social tavern, craft wine experience center, etc. Among them, the wine station mode has less investment, light mode, flexible store type, rich scenes and light assets. In terms of products, the craft beer in the craft wine tavern was rich in variety. For example, Qiqihar Wine Flower Fine Brewery had more than 200 kinds of beer from more than 40 countries. Its own craft beer had 12 flavors, and the raw materials were natural. For example, some wines used fresh fruits to ferment in the fermentation tank, so that the wine body had a natural fruit acid berry color. In terms of dishes, some taverns 'dishes were affordable and distinctive. For example, the Jiuhua Fine Brewery could have a dish with skewers and smoked sauce for 99 yuan, and there was also a group purchase that could be used at the same time as the set meal for 12.8 yuan with 10 skewers. The dishes in the Yan' er Island Road Fine Brewery Tavern in Qing Dao were of good quality. They were not purely prepared dishes. They had home-made roasted meat and well-roasted birds. However, the craft tavern faced many challenges in its operation. From the perspective of external competition, the number of multi-format restaurants with food and drink is increasing. Sichuan restaurants and barbecue restaurants can provide wine, occupying the advantage of two categories; At the same time, brands that are vertical to craft beer are also rapidly being laid out, and there are even street taverns setting up stalls to start businesses. This makes the disadvantages of small taverns 'consumption scene and single dishes magnified. If they can't establish long-term stable contact with customers, it will be difficult to make profits. From the perspective of its own business model, the tavern had a strong social attribute. The customers ate for a long time and the turnover rate was low, which could easily lead to a situation where they could not make ends meet. However, if the craft wine tavern was positioned accurately and operated properly, there were also certain opportunities for development. For example, community taverns, highway beer stations, craft wine convenience stores, and other "takeout + takeout + light food" models were favored by most people. They were opened near high-traffic areas such as communities, blocks, and schools. They were small in size, low in customer unit price, and low in investment. If they operated well, they would return to their capital faster. The novel, Drunken Golden Cup, is equally exciting. Everyone is welcome to click and read it!

Tinghua liquor was a controversial type of white liquor. Some people thought that it had a unique taste and rich layers, which could bring people a comprehensive sensory experience. Some people had a good evaluation of its taste. They thought that it had a mellow first fragrance and an obvious fragrance that could fully satisfy people's various senses. In addition, it was also known as Shengjin white wine. It was said that it could increase saliva secretion, enhance taste, and make food more delicious. However, there were also people who questioned the marketing method of Tinghua Wine, believing that its publicity was fake and suspected of unfair competition. In addition, the price of the Listening Flower Wine was also controversial. Some people thought that its price was too high and not worth buying. In general, the taste and quality of the Listening Flower Wine varied from person to person, and it required personal evaluation.