Li Ziqi was a popular person on the internet in China. Due to her sharing of her rural life, craftsmanship, and Chinese medicine knowledge on social media, she had received widespread attention and love. There might be a few reasons why many netizens liked Li Ziqi: Li Ziqi's video displayed a healthy, eco-friendly, and poetic rural life, arousing people's yearning for a better life. She showed how to harmonize busy urban life with nature through handmade and natural treatments. Li Ziqi's video content was very interesting. She used various shooting techniques and editing techniques to allow the audience to have a deep understanding of craftsmanship and Chinese medicine knowledge. Her videos were often accompanied by music and beautiful scenery to make the audience feel happy and relaxed. 3. Li Ziqi's video was filled with positive energy, displaying her positive attitude and values. Her videos often encouraged people to pursue their dreams and goals and stick to their beliefs and principles. Li Ziqi's video attracted the attention and love of many netizens because of its healthy, interesting, and positive characteristics.