How did the author earn money by writing articles on Douban?
The way to earn money by writing articles on Douban was mainly through reading on Douban. Douban Reading was an online reading platform where users could find books that they were interested in and read the content. If the author was a certified author of Douban Reading, he could publish his own article on Douban Reading and earn money through Douban Reading's payment model. To be specific, Douban's payment model was achieved through sharing. When a user purchased a book published by an author, Douban Reading would split the profit with the author. Therefore, authors could publish their own articles on Douban Reading and use these articles to attract users to read, increase their popularity and credibility on Douban Reading, and then obtain more revenue sharing. In addition, authors could also earn money by advertising on Douban. By advertising on Douban Reading, one could connect their brand and content with users and increase their influence and popularity on Douban Reading.