Low-budget short dramas with actors and actresses who were popular online, why were they so popular?
There were many reasons for the popularity of low-cost, rustic short dramas with actors who were all internet celebrities. The production cycle of these short dramas was usually only a few months, so the cost was relatively low. Compared to a long TV series or movie, they needed more money and time to invest, but the production cycle of a short TV series was relatively short, allowing them to recover their costs faster. The audience of these short dramas was relatively wide. They could target young people, housewives, and other groups. TV dramas and movies with such topics were more popular among young people, so it was easier for them to gain traffic and popularity. Internet celebrities and actors could bring higher popularity and traffic to the series as the main leads of these local short dramas. Since these internet celebrities and actors were relatively well-known on the Internet, it was easier for them to be recognized by people and attract more viewers. The production method of a rustic short drama was relatively easy. It did not need to be carefully planned and designed like a long TV series or movie. The producers could have more freedom to express their creativity. This relaxed production method also attracted many producers to participate in the production, thus increasing the number of local short dramas. In summary, these factors worked together to make low-cost, old-fashioned short dramas with actors who were popular in the market.