Soft text was a form of text propaganda that promoted products or services in a soft and tactful way. Beauty bloggers can write articles in the following ways: 1. emphasize the product features: emphasize the product features and advantages such as efficacy, safety, quality, etc. to make potential customers trust the product. 2. Use Case Description: Prove that the product can really improve skin problems and improve the quality of life through the use cases of the beauty blogger. At the same time, the blogger could share his own experience in the article to enhance the legibility of the article. 3. Focus on user experience: Beauty bloggers can emphasize the user experience of products by interviewing users and understanding their needs. In the article, the blogger could share their own or other people's experience, as well as the advantages and disadvantages of the product, so that users could better understand the product. 4. Use the celebrity effect: Beauty bloggers can invite some celebrities or celebrities to endorse their products and emphasize the experience and recommendations of the celebrities or celebrities in their articles. This could increase the popularity and credibility of the product to attract more potential customers. 5. Focus on after-sales service: The beauty blogger can emphasize the company's after-sales service in the article, such as the return policy, technical support, etc., so that potential customers can feel the company's integrity and responsibility. Soft articles were a flexible form of publicity. Beauty bloggers needed to choose the appropriate publicity methods and content according to different products, customers, and market characteristics to achieve better publicity effects.