The following suggestions could be used to promote poker cards for Jin Yong's martial arts novel characters: 1. Create uniqueness: The poker cards are printed with the names and appearance of the characters in Jin Yong's novels, such as the monks of Jinlun Temple, Linghu Chong, Yue Buqun, etc. These uniqueness could attract the attention of potential consumers. 2. emphasize the charm of the characters: display the personalities, martial arts, and love stories of the characters in Jin Yong's novels on the poker cards to attract consumers 'interest. For example, he could display Ling Huchong's elegance and martial arts or Guo Jing's loyalty and integrity. 3. emphasize the storyline: playing cards can match the storyline in Jin Yong's novels to show the relationship and conflict between the characters and enhance the consumer's desire to buy. For example, a character's love story could be combined with the storyline of the poker cards to make it easier for consumers to be attracted. 4. Offer discounts: In order to attract consumers 'desire to buy, you can provide some discounts such as discounts, gifts, free delivery, etc. Building a brand: Building a brand can make consumers trust playing cards more and be more willing to buy them. You can increase brand awareness by posting brand information and product photos on social media or participating in related brand events. To promote poker cards with characters from Jin Yong's martial arts novels, one needed to combine uniqueness, storyline, discounts, and brand building to attract consumers 'interest and make them willing to buy.