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Can someone please introduce books on management, marketing, and sales? A book that he thought was better written!

2024-09-19 17:55
What could a computer student do?
1 answer
Anonymous
2024-09-19 19:33

For books on management, marketing, marketing, etc., you can refer to the following popular and well-received books: The New Generation of Business Models ( ·Quijote)-This book explored the innovation, evolution, and future trends of modern business models and provided many thoughts on marketing strategies and business models. Marketing and Strategy (Hopkins)-This book covers the basic concepts, principles, and practices of marketing, as well as the process of formulating and implementing corporate strategies. 3 The Truth of Branding (Eberhard)-This book explored the basics, strategies, and practices of brand building and how to build your own brand image in a competitive market. The Psychology of Sales ( ·D·Allison)-This book delves into the basic principles and practices of sales psychology and how to better understand and respond to consumer buying behavior. 5 A Strange Life (Lucas)-This book tells the life and career of a legendary figure, covering the film industry, art, politics and many other fields. It is an extraordinary story about success. The above are some of the more popular and well-received books that I hope can help. Of course, other than these, there were many other excellent books that could be chosen according to one's interests and needs.

He would recommend some books related to sales promotion and marketing. It better be good, some good books

1 answer
2025-03-04 12:50

Books related to sales and marketing are recommended as follows: " Marketing Management ": The author is Michael Porter, an American marketing master. This book systematically elaborated the basic concepts, principles, and methods of marketing management. It is a classic work in the field of marketing management. The Origins and Future of The Brand: The authors are David Bowie and John D Hopkins. The book explored the nature, origin, development, and future of the brand. It has a profound understanding of brand building and marketing. 3. The Art of Marketing: The author is the American advertising guru Mark Zuckerberg. This book talks about the history, principles, technology, and development trends of advertising. It has profound implications for advertising creativity and marketing strategies. 4.<< Consumer-behavior >> The author is an American psychologist, William James. This book systematically describes the basic concepts, theories, and methods of consumer behavior, which plays an important role in guiding market research and product positioning. 5. Word of Mouth Marketing: The authors are John and Michael Mylton. This book talks about the principles, strategies, and practices of word of mouth marketing, which has important implications for brand building and marketing. I hope these recommendations will be helpful to you!

recommend a few books on sales techniques or marketing

1 answer
2025-03-07 04:00

Books on sales techniques or marketing: The Magic Formula for Sales: The author presents the Magic Formula for Sales to help salespeople better understand customer needs and improve sales performance. The Customer is always right: The author puts forward the concept of "The customer is the best teacher" to help sales staff better understand customer needs and improve customer satisfaction. 3. How to Make People Do What You Want: The author helps salespeople better understand customer needs and improve their persuasiveness and influence by proposing the Law of Influence. Marketing: The author helps salespeople better understand the market and customers to formulate effective marketing strategies by introducing the basic concepts, methods, and techniques of marketing management. 5. A Book Understanding Marketing: The author helps salespeople better understand the market and customers to formulate effective marketing strategies by introducing the basic concepts, methods, and techniques of marketing management.

Please introduce a few must-read books for sales

1 answer
2025-03-06 12:40

Here are a few must-read books for sales: 1 The Psychology of Sales-Philip Majid This was a classic book on sales psychology. It talked about how salespeople could win their trust and desire to buy by understanding their customers 'needs and psychology. There were many practical tips and case studies in the book that could help salespeople better understand their customers and increase their sales success rate. The Customer Is the Best Teacher-James March This book introduced customer psychology and communication skills to help salespeople better communicate with customers, understand their needs and pain points, and build good customer relationships. There were many practical cases and techniques in the book that could help salespeople better communicate and interact with customers. Selling Skills-Johns Hopkins This book introduced all aspects of sales techniques, including how to build trust, how to ask questions, how to negotiate, how to promote, and so on. There were many practical cases and techniques in the book that could help salespeople better master sales techniques and improve sales performance. 4. Real Sales by Robert G. McGee This book was a practical sales guide that talked about how salespeople could win the trust and desire of customers through sales techniques and strategies. There were many practical cases and techniques in the book that could help salespeople better deal with various sales challenges and improve sales performance. Selling Wisdom by Joseph M. McGraw This book introduced the core principles and practical techniques of sales wisdom to help salespeople better understand customer needs and psychology, build good customer relationships, and improve sales performance. There were many practical cases and techniques in the book that could help salespeople better deal with various sales challenges.

I recommend some better books on sales and store management.

1 answer
2024-09-19 14:32

There are many books on sales and store management. The following are some of the more classic books recommended: "Psychology of Sales"(Potter): This book explored the basics of sales psychology, including customer needs, competitive strategies, branding, and other aspects. It is very useful for store salespeople. The New Generation of Business Models ( ·Tapscott): This book introduced the concepts, principles, and tools of the new generation of business models, including how to build new business models, how to identify emerging business models, and how to achieve growth through business model innovation. Shop Management (Hopkins): This book details the basic theory and practice of shop management, including shop operations, supply chain management, marketing management, etc. It is very useful for those who want to become excellent shop managers. Marketing ( ·Kotler): This book is a classic in the field of marketing. It covers the basic concepts, principles, strategies, and methods of marketing. It is very useful for those who want to understand marketing in depth. Understanding Brand Strategy in One Book (Kelly): This book introduced the basic knowledge of brand strategy, the methods and strategies of brand construction, brand extension and acquisition strategies, etc. It is very useful for those who want to understand brand strategy. The above are some of the more classic book recommendations that I hope can help you.

A better book on marketing

1 answer
2025-03-05 17:13

Marketing is one of the key factors for the success of a business, so there are many excellent books to learn and understand marketing knowledge. Here are a few good marketing books: 1. The Impact-Robert Cialcini This is a classic marketing book that talks about the various factors that influence people's decisions, including psychology, psychology, and psychology. This book can help readers better understand how marketing affects people's behavior. 2.'Positioning'-Michael Porter This book details the principles and methods of positioning and how to differentiate products or services to attract target customers. 3. Marketing Management-Philip Morris and Earl Porter Marketing management is an important branch of marketing. This book introduced all aspects of marketing management, including market research, competitive analysis, pricing strategy, promotion strategy, etc. Business Model Generation-Jeff Bezos and Aaron Kurvill This book introduced a new business model design method, the "new generation of business models", which could help companies better understand the importance and innovation of business models. 5. Digital Marketing in Action by David Kelly and David Brown Digital marketing is an important branch of marketing. This book introduced various aspects of digital marketing, including search engine optimization, social media marketing, email marketing, and so on. The above are some classic marketing books, of course, there are many other excellent books that can be learned and understood. The readers can choose the books that suit their needs and interests.

Can someone recommend me some books on car marketing? It was a relatively good book.

1 answer
2025-03-08 10:12

Of course! Here are a few recommended books on car marketing: <<Car Sales and Marketing Management>>( ·Givenson): This is a classic car marketing management book that covers all aspects of car sales and marketing, including market research, brand strategy, promotion and after-sales service. The Psychology of Car Sales (Hawkins): This book delves into the psychological factors of the car sales process, including customer needs, purchasing decisions, and attitudes. It is very useful for car salespeople. "Car Brand Story"( ·Giveson): This book tells the story of the car brand, showing the brand image, history, culture, and brand value of the car brand to help readers better understand the car brand and better sell it. "Car Marketing Management"( ·Hawkins): This book covers all aspects of car marketing management, including market research, sales strategy, competitive strategy, etc. It is very useful for car salespeople and car marketing managers. I hope these recommendations can help you. I wish you a happy reading!

What are the good books of the Book of Changes? Please introduce some books that are well written.

1 answer
2024-09-23 15:24

The Book of Changes was one of the classics of ancient Chinese philosophy and was known as the head of the Hundred Schools of Thought. The Book of Changes mainly talked about a kind of philosophical thinking, including the concepts of Yin and Yang, the Five Elements, and the Eight Trigrams, as well as their application in nature and human society. Here are some good books about the Book of Changes: 1. Understanding the Book of Changes This book was a classic book that gave a comprehensive explanation of the Book of Changes. The content was profound and simple, suitable for beginners to read. Book of Changes and Philosophy This book connected the Book of Changes with ancient Chinese philosophy, culture, religion, etc. It deeply explored the philosophical thoughts and applications of the Book of Changes. Book of Changes Original Version This was the original text of the Book of Changes. Through the interpretation of the original text of the Book of Changes, the philosophical thoughts of the Book of Changes were deeply elaborated. 4 Book of Changes This book introduced the application of the Book of Changes in literature, art, management, health, and other fields. It was a guide to the application of the Book of Changes. Book of Changes Miscellany This book was written after an in-depth study of the Book of Changes. It not only translated and interpreted the original text of the Book of Changes, but also combined historical and cultural knowledge to provide readers with a more comprehensive understanding. The above are some of the recommended books written in the Book of Changes. I hope they will help you.

Are there any better books on marketing?

1 answer
2025-03-05 17:11

There are many books on marketing. The following are some of the better books to recommend: 1. The Impact-Robert Cialcini This was a classic marketing book on how to influence people's behavior and decisions through positive thoughts and actions. 2.'Positioning'-Michael Porter This book explained how to identify and analyze the market and how to win market share through differentiated positioning. 3."innovation and evolution"-Michael Goodfellow This book explored the nature and process of innovation and how to promote the development of the market economy through innovation. 4. Marketing Management-Philip Morris and El Reese This book introduced the basic theory and practice of marketing and how to promote sales and growth through effective marketing strategies. 5. Customer behavior by Michael Turlock and Jim Spearman This book explains the nature and impact of consumer behavior and how to develop effective marketing strategies by understanding consumer needs and preferences. The above are some of the better marketing books recommended, of course, there are many other excellent books to learn and read.

Please recommend some books related to real estate sales and management, including development and management.

1 answer
2024-09-21 20:45

Let me recommend you a few novels related to real estate sales and management: 1. " The Road to Culture and Sports " described how a real estate agent managed to obtain future houses and clients with the help of a future diary, and how he managed to make a name for himself. 2. " Records of the Real Estate Market " was divided into two volumes. It showed the fickleness of the real estate market and the sales routine. At the same time, it also revealed the twists and turns of the transition from the " golden age " to the " silver age " and described the growth path of Hu Ya, a newcomer in the workplace. 3. " REBIRTH 97: A Unique Real Estate Overlord ": The protagonist, Li Dakang, used his professional knowledge and the benefits brought by his transmigration to do well in the real estate industry and become a very unique real estate overlord. 4. " The King of Real Estate ": The protagonist, Zhou Qiang, was a real estate agent. He became a real estate tycoon by obtaining the Future Diary. The above is my personal recommendation. I hope you like it. If you have any other needs, feel free to tell me.😗~

Seeking a book on housing agency sales management

1 answer
2024-09-18 14:02

For books on real estate agency sales management, you can refer to the following examples: Real Estate Intermediary Sales Management This book comprehensively and systematically introduced the basic theory and practical experience of real estate intermediary sales management, including real estate intermediary sales process, sales management tools, sales strategies, customer relationship management, etc. This book is supported by actual cases, emphasizing practicality and maneuverability. It is suitable for real estate agents and salespeople to read and can also be used as a reference for relevant managers. Real Estate Industry Sales Management This book is a professional book on sales management in the real estate industry. The contents include the development process of sales management in the real estate industry, the importance of sales management, the basic process of sales management, the tools and methods of sales management, etc. This book details all aspects of sales management in the real estate industry, with high practicality and guidance suitable for real estate industry managers to read.

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