A self-media platform was a business model in which individuals or small groups published content through the Internet platform to attract fans and obtain income from advertisements, sponsorships, paid content, and so on. The following are a few common ways to cash in on self-media platforms: 1. Advertising revenue: When a user clicks on an advertisement on a self-media platform, the platform will give a certain commission. Common advertising forms included search engine ads, display ads, social media ads, and so on. 2. Paying for content: By publishing paid content such as novels, music, videos, etc. on the self-media platform, we can set a threshold to filter out high-quality users to obtain income. 3. sponsorship income: apply for sponsorship from the media platform, for example, apply to the platform to become a brand spokesperson and earn income by promoting the brand. 4. Revenue from traffic owners: Obtaining the qualification of traffic owners on the self-media platform is to display your content to other websites or advertisers through the traffic provided by the platform to obtain advertising revenue. 5. In-platform purchases: Open a store on the self-media platform to sell your own products or services and earn income through in-platform purchases. The above is a common way to cash in on a self-media platform. However, it should be noted that different self-media platforms have different charging standards for different content types and user needs. Therefore, it is necessary to choose a suitable method according to the specific situation. At the same time, he also needed to pay attention to the quality of the content and the user experience to continuously improve his brand influence and gain more user trust and paying propensity.