Penguin's main revenue came from its listeners 'and advertising revenue. Penguin's AM anchor could earn income by collecting a fee from the audience. The payment method for the audience's fee was based on factors such as the length of the listening time and the frequency of the listening. In addition, Penguin's AM anchors could also earn advertising revenue by playing advertisements on the platform. These revenue would also be calculated based on factors such as ad exposure and clicks. Therefore, the income of Penguin's AM anchor was uncertain. Its income depended on the platform's operation and the audience's demand. Similar to novel authors, Penguin's AM streamers needed to constantly attract the attention of listeners in order to earn more income.