The main job of an online salesperson was to promote the brand through the Internet to increase brand awareness, increase exposure, and promote product sales. Specifically, the main responsibilities of an online salesperson included: 1. Make a promotion plan: According to the needs and goals of the enterprise, formulate a promotion plan to determine the promotion content, promotion method, promotion budget, etc. 2. Create website content: Collect and organize the information that the company needs to promote through various channels, including website content, product descriptions, service descriptions, contact information, etc., and create website content. 3. Use search engine optimization (SEO) to improve the website's ranking in search engines by improving the website's content. 4. Use social media to promote: Create social media accounts such as corporate Weibo, Weixin Official Accounts, and TikTok account to publish valuable content to guide user interaction and repost to increase brand awareness and exposure. 5. Use advertising: By placing advertisements on search engines, social media, video sites and other platforms to attract users to click and promote product sales. 6. Communicate with customers: Communicate with customers, understand customer needs, provide product information and suggestions, and coordinate promotion and sales. 7. Monitor and evaluate the promotion effect: Through the collection and analysis of promotion data to understand the promotion effect, timely adjust the promotion strategy to improve the promotion effect. Online marketing personnel are professionals who help companies promote through the Internet. They need to have certain online marketing knowledge and skills. They can use various online marketing tools and channels to increase brand awareness and exposure to promote product sales.