What were the requirements for copywriting planning and copywriting design? What was the difference and connection between the two?
The concept of copywriting and copywriting was the same. They were both the preparatory work for the creation of a novel. Before completing the creation of the novel, it was necessary to carry out the planning and design of the script. The requirements to be met by the copywriter included: 1. Decide on the theme and plot of the novel. 2. Set the world view, character setting, and background story of the novel. 3. Decide on the name, protagonist, supporting characters, and villains of the novel. 4. Decide on the narrative perspective, person, and narrative method of the novel. 5. Draw up the outline of the novel and the plan of the plot. 6. Decide on the publication method and channel of the novel. The requirements that the copywriting design had to meet included: 1. Design the page layout and typography of the novel. 2. Design the cover and illustrations of the novel. 3. Design chapter titles and paragraph titles. 4. Design the font, size, line spacing, and margin of the novel. 5. Confirm the number of words and reading time of the novel. The difference between the two was that copywriting was the foundation of writing a novel. It was to determine the theme, plot, narrative perspective, etc. of the novel to provide the basis for the subsequent copywriting design. As for the copywriting design, it was the refinement of the copywriting plan. It was aimed at designing the page layout, cover, and illustrations of the novel, as well as determining the word count and reading time of the novel. The connection between the two was that both the planning and design of the copywriting were the preparatory work for the creation of the novel. Both needed to meet the early needs of the novel creation.
What was the difference between copywriting and literature?
Both copywriting and literature are means of expressing and conveying thoughts, emotions, and stories, but there are certain differences between them. Literature was an art form that sought to express the author's unique thoughts and emotions, as well as convey the depth and complexity of the world and characters depicted in the work. A literary work usually needed to go through a strict process of creation, reading, modification, and approval before it could be recognized and disseminated. The creation process of literature usually included the observation, experience, thinking, and refinement of life, as well as the continuous exploration and breakthrough of language, style, narrative techniques, and theme. The main purpose of copywriting was to convey information, the value and characteristics of a product or service, and to attract the interest and desire of potential customers through language and words. The creation process of copywriting usually included understanding the market and audience, the characteristics of the product or service, the analysis of the target audience, and the regulation and optimization of the use of language and expression. Therefore, although literature and copywriting were both means to express and convey thoughts, emotions, and stories, there were essential differences in the purpose of creation, the process of creation, the way of expression, and the target audience.
What's the difference between literature and copywriting?
Art, literature, and copywriting are all forms of language used to describe and express works of art. However, there are some differences between them. Literature and art usually refers to a kind of emotion, thought, or value expressed in the form of literature. It is an art form, usually in the form of poetry, prose, novels, plays, etc. The purpose of a literary work is to resonate with the reader and convey the author's thoughts and feelings through language, images, and emotional expressions. Literature was a form of art that used words as a form of expression, including novels, poems, essays, scripts, etc. It was usually used to express human emotions, thoughts, experiences, and values. The main task of literature was to portray characters, narrate the plot, express the theme and emotions, and use language, rhetoric, and cultural background to enhance the artistic appeal of the work. Writing was a form of advertising, publicity, marketing, and other language forms. It was used to convey the information, value, and characteristics of a product or service through language and words to achieve the purpose of promotion and publicity. The copywriting usually needed to be conceived and planned according to the characteristics of the product or service and the target audience. It used language, vocabulary, sentence structure, tone and other elements to highlight the advantages of the product and attract the customer's attention and desire to buy. Although literature and art, literature, and copywriting are all forms of language to express works of art, their purpose, form, content, and emotional expression are different.
What books are good for game copywriting planning?
Game copywriting required an understanding of the construction of the game world, the setting of characters, the idea of the plot, and so on. Here are some recommended books that can help with game copywriting: Game Design Principles Yeager This book introduced the basic principles and methods of game design. It was very useful for game copywriters to help them better understand the relationship between the game world and gameplay. Game Design (Gaming and Game Design) Heinemeier Hansson This book introduced the methods and practices of gamification design, including how to increase the fun and playability of the game through gamification design. It was very useful for game copywriting. The Story Language downes This book introduced the basic methods and techniques of story writing, including how to conceive the storyline, how to construct the characters, how to set up conflicts and climaxes, etc. It was very useful for game copywriting. 4."creative writing" of 2020 This book introduced the basic theories and techniques of creative writing, including how to conceive a story, how to construct a plot, how to shape a character, and so on. It was very useful for game copywriting. Game copywriters needed to constantly learn and explore to improve their design and writing skills through continuous practice and reflection.
What was the difference between e-commerce copywriting and literary writing?
Although e-commerce copywriting and literary writing were both creations, they were different in terms of purpose, audience, content, and so on. The main purpose of literary writing was to create works of art to express the author's thoughts, feelings, and values. The readers of literary works were generally readers with aesthetic and cultural attainments. Through reading literary works, readers could feel the author's emotions and thoughts. The main purpose of e-commerce copywriting was to market and sell goods. The target audience of an e-commerce copy was generally consumers with shopping needs and spending power. E-commerce copy needed to attract consumers 'attention through concise, vivid and interesting language to make consumers interested in the product and eventually buy the product. In terms of content, literary writing generally focused on the expression of emotions and values, while e-commerce copywriting focused more on marketing and sales information transmission. The content of literary writing could be product introduction, usage methods, product advantages, etc. The content of e-commerce copywriting was more about product introduction, price concessions, purchase process, etc. E-commerce copywriting and literary writing were two different ways of creation. The purpose, audience, and content were different. When creating, one needed to make choices and adjustments according to different needs and goals.
What was the difference between copywriting and soft writing? How to differentiate?
Scriptures and advertisements were two different advertising terms. The specific differences were as follows: 1 The copy usually refers to the text description of the product or service that is directly promoted to the consumer. The content of the advertisement should be accurate, concise, and vivid so that consumers can clearly understand the selling point and advantages of the advertisement. The purpose of copywriting was to attract potential customers and promote sales through advertising. 2. Soft articles were a special kind of advertising language that emphasized the "soft" nature of the advertisement rather than the "hard" nature. An advertisement usually refers to a form of advertising that sells products in a flexible way. Its purpose is not to directly promote to consumers but to attract consumers to further understand and buy by introducing the advantages and characteristics of the product. The writing style of the article was more flexible. It could enhance the effect of the advertisement through exaggeration, metaphor, story, and other methods. Therefore, the main difference between copywriting and advertising articles was the marketing method and content. The copywriting was a text description that directly promoted the product to the consumers, emphasizing the selling points and advantages of the product, while the soft text was a form of advertising that promoted the product in a flexible way, focusing on attracting and guiding the interests and needs of the consumers.
novel planning, copywriting, website recommendation
We can recommend the following novel planning websites: 1. Sentence Control website: This website is a collection of many beautiful prose sentences, famous sayings, classic famous sentences, movie lines, lyrics, and so on. It is a professional website that collects beautiful sentences. 2. Quick Reading: This is a more orthodox novel website. It provides new novels, total hits, word count, favorites, followers, total recommendations, original works recommendations, novel chapters, recent updates, categories, and other functions. It is a relatively comprehensive website. 3. Qidian novel website: Although this website not only has novels, but also mobile phones, games, top-up and other content, it is a relatively well-known novel website and has a competitive edge. 4. Scriptwood: This website supports automatic text generation, provides custom writing and auxiliary writing capabilities, and is an intelligent creation platform. It should be noted that the above recommended websites may only be part of the planning website, and other websites may also provide related services.
What books should I read for copywriting and planning?
A copywriter/planner is a very important position that requires extensive knowledge and skills. For details, you can refer to the following books: Brand Management by Michael Porter: This book is a classic in the field of brand management. It covers the theory and practice of brand building, communication, competition, etc. It is very useful for copywriters/strategists. 2. Marketing Management by Stephen Sherry: This book covers the basic concepts, principles, and strategies of marketing management, including market research, competitive analysis, pricing strategies, promotion strategies, etc. It is very useful for copywriters/strategists. 3 Advertising-David Ogilvy: This is a classic book on advertising that covers the history, principles, strategies, creativity, and other aspects of advertising theory and practice. It is very useful for copywriters/strategists. 4 Internet Marketing by Michael Hofstadter: This book covers the basic concepts, principles, strategies, and practices of online marketing, including search engine marketing, social media marketing, email marketing, and other aspects of theory and practice. It is very useful for copywriters/strategists. 5 The $100000 Book: And How to Make It In Your First Year As a Planner: This is a classic book on marketing management that covers the basic concepts, principles, and strategies of marketing management, including market research, competitive analysis, pricing strategies, promotion strategies, etc. It is suitable for copywriters/strategists.
Character design collapse, novel copywriting recommendation
Wen Shike attended the company's meeting for the first time. When she saw the character that her manager had arranged for her, she fell into silence. "Cold and aloof? Abstinence?" Wen Shike thought she was blind. "Yes, this is the keyword that was determined by your appearance. "You should know that I talk a lot, right? "Yes, and you don't use your brain when you speak." The manager was expressionless." This is also a reminder to you. Don't talk too much. The more you talk, the more mistakes you make. Wen Shike: "…After participating in the talent show, Wen Shike relied on her excellent professional skills to get out of the industry. She also went out of the industry with her reticence and workaholic nature. Wen Shike put on a show and fooled the trainees who participated in the competition together with her, as well as her teammates who had lived together for a year. She was very proud. Of course, this was what she thought. In fact, there was already a video secretly circulating among the fans. It was called " The Collection of Wen Shike's Moment of Character Collapse ". Fan 1: Should I tell Student Wen that her character has collapsed?
What were the types of copywriting?
The copywriting referred to novels, essays, poems, and other literary works that could be classified according to content, style, usage, and other different classifications. The following are some common types of copywriting: 1. The novel copy: The novel copy is the opening paragraph of the novel, which is used to introduce the background, characters, plot, etc. of the novel. 2. Prose writing: Prose writing mainly focuses on description and lyricism, expressing the author's emotions and thoughts by describing the scenes of nature, life, society, etc. 3. Poem writing: Poem writing is featured by rhythm, rhythm, artistic conception, etc. It uses short and concise language to express the author's emotions and artistic conception. 4. Promotional copy: The promotional copy is used to promote the brand, products, services, etc. It usually uses concise and clear language to attract the attention of the readers. 5. Advertising copy: advertising copy is used to attract consumers to buy by attracting readers 'attention and emphasizing product features and advantages. Planning document: Planning document is used to plan activities, projects, etc. It usually includes the background, goals, plans, budget, etc. Different types of copywriting had different characteristics and uses for different occasions and purposes.
What were the copywriting skills?
Writing skills include the following: 1. Prominent theme: In copywriting, the first thing to do is to highlight the theme and let the audience know the theme of the article or story. The theme was the soul of the article and the foundation of copywriting. 2. Be concise and to the point: The copywriting should be concise and not lengthy and cumbersome. This will easily make the reader lose patience and affect the reading experience. 3. Use rhetoric: Rhetoric is a common skill in writing, such as metaphor, personification, exaggeration, etc. These techniques could resonate with the readers and increase the appeal of the article. 4. Focus on key points: Focus on key points in writing, don't use equal strength. The important parts could be highlighted in bold, bold, or bold. 5. Use contrast: Comparisons can help readers understand the theme of the article or story more deeply. In copywriting, you can highlight the theme by comparing the content before and after. 6 Pay attention to rhythm and rhythm: Pay attention to rhythm and rhythm in writing. Rhythm refers to the rise and fall of a story or a story. Rhythm refers to the language style of the story or a story. Mastering the rhythm and rhythm could enhance the legibility of the article. 7 Good at using numbers and data: Numbers and data are commonly used tools in copywriting to intuitively display the theme of an article or story. In writing, numbers and data could be used appropriately to enhance the persuasiveness of the article. Pay attention to language and expression: Pay attention to language and expression in writing. The language must be concise and clear, and the expression must be accurate and appropriate.